• Like

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Virtual world growth projections

  • 4,860 views
Published

This is a KZero Worldswide presentation given at Virtual Worlds Expo in San Jose, Oct 10 2007.

This is a KZero Worldswide presentation given at Virtual Worlds Expo in San Jose, Oct 10 2007.

Published in Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
4,860
On SlideShare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
83
Comments
0
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Nic Mitham, Founder, K Zero Virtual World Research & Consulting
  • 2. Demographics & numbers: Where things are & where they are heading A presentation given at Virtual Worlds Expo, San Jose, Oct 10 2007
  • 3. Growth sectors Market Diversification New development Markets Market Product Current penetration development Products Current New
  • 4. Market penetration Current products into current markets Word of mouth continues to work - viral element Media assists in growth - circle of three Advertising? - can’t rely purely on PR Ageing of younger popn from Club Penguin, Whyville, Habbo etc
  • 5. Market development Current products into new markets New countries - Eastern Europe, South America, Asia Older dems and groups - Silver Surfers Corporate communities - IBM Educational growth - Whyville
  • 6. Product development New products into existing markets Easier user interfaces / better orientation - bridges adoption gap into early majority Web-based remote viewers Mobile devices Other worlds - There, Kaneva, HiPiHi for example Google My World
  • 7. Diversification New products into new markets Category centric ‘Vertical worlds’ - Football Superstars Platform centric - PlayStation Home Cross-world avatars Grows total population, not total unique users
  • 8. Growth projections: Q4 07 - Q4 08 Registered accounts Second Life: 10m to 20m There: 1m to 7m Kaneva: 0.6m to 3m HiPiHi: 0m to 10m Whyville: 3m to 10m Club Penguin: 15m to 30m Football Superstars: 0m to 3m
  • 9. www.kzero.co.uk nic@kzero.co.uk