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Taking brands into virtual worlds Nic Mitham
Rationale for B2B Internal comms Supply chain management Recruitment Positioning Research, prototyping, R&D, NPD Events and channel outreach
Rationale for B2C Target market New engagement channel Tactical promotion Virtual goods revenue streams Research, prototyping, R&D, NPD Events
Seven Point Plan for Marketing in Virtual Worlds
No.1 Have a plan
No.2 Design is an output not an input
No.3 Integrate
No.4 Giving is better than receiving
No.5 Keep the seats warm
No.6 Stoke the ﬁre
No.7 Promote and cross-promote
Sli