Taking brands
into virtual
worlds
Nic Mitham

Rationale for B2B
Internal comms
Supply chain management
Recruitment
Positioning
Research, prototyping, R&D, NPD
Events and channel outreach

Rationale for B2C
Target market
New engagement channel
Tactical promotion
Virtual goods revenue streams
Research, prototyping, R&D, NPD
Events

Seven Point Plan
for Marketing in
Virtual Worlds

No.1
Have a plan

No.2
Design is an output
not an input

No.3
Integrate

No.4
Giving is better
than receiving

No.5
Keep the seats
warm

No.6
Stoke the fire

No.7
Promote and
cross-promote