Universe and Radar Q4 2009

Virtual Worlds: Industry & User Data Universe and Radar charts for Q4 2009

About KZero Consulting, Analytics, Insight

KZero services (we don’t just do charts) Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing

Clients

Media References

GrowthGrowth byAge Registered Account by Segment

Total registered accounts Age Range Q1 Q2 Q3 Q4 5 to 10 77m 114m 152m 179m 10 to 15 246m 334m 367m 392m 15 to 25 73m 99m 117m 193m 25+ 23m 32m 35m 39m Total 419m 579m 671m 803m

Q4 2009: total registered accounts 400m 300m 200m 100m 5-10 10-15 0m 15-25 Age Group 25+

Q-on-Q Growth: total registered accounts 400m 300m Q1 09 Q2 09 Q3 09 Q4 09 200m 100m 5-10 10-15 0m 15-25 Age Group 25+

Total registered accounts 900m 800m 5-10 10-15 15-25 25+ 700m 600m 500m 400m 300m 200m 100m 0m Q1 09 Q2 09 Q3 09 Q4 09 Age Group

Q-on-Q Growth: net increase in reg. accs. 100m Q2 09 Q3 09 Q4 09 80m 60m 40m 20m 5-10 10-15 0m 15-25 Age Group 25+

Universe Chart Average age and registered accounts

Launch or Open Beta Start Date 6m 7m Previous Quarter Registered Accounts Current Total Registered Users

Second Life (36) Age 5 1.8m Webkinz Jr. 19m Jumpstart Planet Turtle Utherverse (35) 5m 1.4m Chugginton kzero.co.uk 3m 17m 1m SeaPals 2.5m 15m WebbliWorld Virtual Worlds 2m 13m 2009 DinoKids Liv World Garden Party 1.5m Registered Accounts Blue Mars (31) 2m Pixie Hollow Geo 1.2m Sim Wowzie e8 1m 1.2m Q4 2009 Phi Age 30+ 2m Ag World lly ( Ecobuddies 32) Zula Tw 2008 Planet Soccer Live/Secret Builders init y (3 Bunnytown Konstruction Zone 1) Mini Match Vector City Racers Bella Sara Am azin Xivio Live or open beta gW Woogi World Beanie Babies orld d Hello Kitty s lan 1.5m Launched in 2007 ld Is Club PonyPals HiPiHi (30) era Webosaurs/At.lant.is Handipoints ZooKazoo Em ille Closed gov 15m Buildabearville Roblox Min 11m 5m Pandanda.com 3m 10m Webkinz 2m 7m Zwinky Ty Girlz 6m Wonder Rotunda/Footee 2010/LPSO 5m 2006 Tootsville/ToppsTown ActionJetz Robot Galaxy Binweevil 22m Barbie Girls 19m Chapatiz 17m Brit Chicks/WoozWorld 15m Cybertown 12m No data shown for worlds 2005 40m 76m 80m 83m Poptropica 20m under 1m registered accounts. ERepublik Chobots Includes estimates. 1.2m Ekoloko Copyright KZero 2006-2010 4m 6m 8m Fusion Fall Omnidate Shidonni 1m 4m 7m 12m Moshi Monsters Age 25 2009 2008 2007 2006 2005 2005 2006 2007 Dizzywood 2008 Age 10 2009 1m 1.6m 2m Weopia Franktown Rocks Yoowalk 3m 5m MinyanLand 8m Free Realms 45m 50m 1.5m 55m 58m Neopets 3m 2m 4m Digital Dollhouse SceneCaster 2005 Supersecret Camp Pete 3m Freakatars 4.5m Fantage 1m Xeko 2m Wazzamba 2.5m NFL Rushzone 12m Green 2006 UpperDeckU Dofus 30m 19m Vizwoz 22m Football Superstars Weblin My M Papermint 28m Medikidz 30m 20m ini L 32m Empire of Sports Chamber of Chat ife Club Penguin 1.5m 5m 30m 8.6m Galactik Football Twinners 35m 1.5m Prec 1.5m ious 10m Vivaty 40m s Girls IMVU orld 3m vLES 2007 Club 12m Nicktropolis 46m 2m mallW ClubCooee vSide Planet Cazmo 1m S 3m Kaneva 2m 1m 4m 3m 4m 2m 4.5m Whirled 5m Lola’s Land There 2.5m Stardoll 5m Spineworld 2.3m Yoggurt 13m 5m 6m Whyville vMTV 19m Rocketon 2008 Ridemakerz Onverse Funji 15m Age 20 Home 12m 17m Spicy Town Muxlim Age 13 Age 15 7m 7m 16m 1m Freggers 13m 6m 3m Action Allstars 4m Taatu 2m 9m 24m Frenzoo 16.4m Miss Bimbo 1m 8m 5m 15m 21m 2m 10m 26m 8m 4m Girl Sense Cosmopax Home 1.7m 5.2m 12m 3.2m 16m 2009 11m sMeet 13m 1m 124m 26m RevNjenz 20m Meta-place 4.3m 6m 30m 12.7m 30m 135m Ourworld Outspark 14m 3.8m 1.2m 25m 148m 42m 14m Meez 32m 2m Gaia goSupermodel 158m WeeWorld 4.1m 2.5m 1.5m 46m Star Fever Agency Howrse Habbo Roiworld

Radar Chart Live and pending worlds by genre

Development or Closed Beta Live or Open Beta

Content creation Socialising/chat kzero.co.uk Virtual worlds TV/film/books Konstruction Zone Shidonni Xivio Pandanda DinoKids by sector Pixie Hollow Woozworld Roblox 10yrs old+ SuperSecret MiniMonos Chapatiz Casual gaming Q4 2009 Pocoyo VizWoz Zula Freakatars Fantage Taatu Binweevil Alice in Wonderland Whirled WeeWorld Habbo Zoopri SL Teen Grid WowzieWorld Chugginton Muxlim Live or open beta World of Cars Funji Freggers Neopets Ekidna World Oztopia Metaplace Home sMeet Meez Papermint Tootsville In development/private beta Kung Fu Panda Nicktropolis Kaneva Next Island MyMiniPeeps 20yrs old+ Onverse Poptropica Glitch Mini Match Wiglington and Wenks Yoggurt Club Penguin Bunnytown There Moshi Monsters Mycosm Vivaty IMVU Ourworld Activeworlds At.lant.is Twinners Ekozania Smallworlds Outspark Weopia Elf Island Cosmopax Multiverse Camp Pete iheartland Vastpark Whirled Omnidate HiPiHi Sports Planet Soccer Live 30yrs old+ Misc NFL Rushzone Home Muxlim Footee 2010 Action Allstars Blue Mars Utherverse Galactik Football SL Club Cooee Vector City Racers TechDeck Live SceneCaster Yoowalk UpperDeck U Football Superstars Teleplace Trillenium Empire of Sports Rocketon Meetius Bear League Interzone Howrse ERepublik Spicy Town 10yrs old+ 20yrs old+ 30yrs old+ 30yrs old+ 20yrs old+ 10yrs old+ WilliNilli ArboPals Micazook NASA Geosim Handipoints Kiwi Heroes Secret Builders RemayQ Twinity Amazing Worlds WebbiWorld Wonder Rotunda Near Geolania Animal Jam Chobots Jumpstart NuNu MinyanLand Wazzamba Garden Party Whyville Ecobuddies Robottega Education/ Ekoloko Dofus Mingoville 30yrs old+ Mirror worlds development All Star Babies Medikidz CyberTown WoogiWorld Audree’s World Nurien Incrediland Garden Buddy C3L3B Gaia Emerald Island GoSupermodel Dizzywood Planet Turtle Stardoll Frenzoo Chamber of Chat Girl Ambition Black Mamba Webosaurs RoiWorld 8D Girl Sense Spineworld Lola’s Land Star Fever Agency 20yrs old+ Free Realms Digital Dollhouse Worlds Zwinky (DMC) vMTV Moshi Monsters FusionFall Precious Girls Club HipHop’s VW Imagine PodPops Revnjenz Robot Galaxy Brit Chicks Planet Cazmo Freaky Creatures Barbie Girls Lego RideMakerz Club Pony Pals Fashion/lifestyle Franktown Rocks Saddle Club 10yrs old+ ToppsTown Buildabearville LPSO Kidzter.com Webkinz Hot Wheels Roleplay/fantasy/quests Hello ActionJetz Kitty Seapals Ty-girls/ Liv World Beanie Babies Webkinz Jr. Music Toys/real world games

http://www.kzero.co.uk	3730
http://redsocial.secondspain.es	182
http://www.slideshare.net	53
http://www.gehan-kamachi.net	43
http://angezanetti.tumblr.com	27
http://www.socialmediabiz.com	24
http://www.dundee.co.il	9
http://translate.googleusercontent.com	7
http://socialmediabiz.com	1
http://static.slidesharecdn.com	1
http://webcache.googleusercontent.com	1
http://www.techgig.com	1
https://www.google.co.uk	1
http://www.kzero.co.uk.	1
http://www.google.ca	1

Universe and Radar Q4 2009

by KZero Worldswide

Accessibility

Categories

Upload Details

Usage Rights

15 Embeds 4,082

Statistics