Universe and Radar Q3 2009

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The KZero Universe and Radar charts for Q3 2009

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Universe and Radar Q3 2009

  1. 1. Virtual Worlds: Industry & User Data Universe and Radar charts for Q3 2009 Thursday, 22 October 2009
  2. 2. About KZero Consulting, Analytics, Insight Thursday, 22 October 2009
  3. 3. KZero services (we don’t just do charts) For Start-ups: Business planning, market sizing, financial modeling, strategic guidance For Virtual World/Goods companies: Marketing strategy, product development, user analysis For Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing Thursday, 22 October 2009
  4. 4. Clients Thursday, 22 October 2009
  5. 5. Media Coverage Thursday, 22 October 2009
  6. 6. GrowthGrowth byAge Registered Account by Segment Thursday, 22 October 2009
  7. 7. Q-on-Q Growth: total registered accounts 400m 300m Q1 09 Q2 09 Q3 09 200m 100m 5-10 10-15 0m 15-25 Age Group 25+ Thursday, 22 October 2009
  8. 8. Q-on-Q Growth: net increase in reg. accs. 90m 67.5m Q2 09 Q3 09 45m 22.5m 5-10 10-15 0m 15-25 Age Group 25+ Thursday, 22 October 2009
  9. 9. Q-on-Q Growth: % increase in reg. accs. 50% Q1 09 Q2 09 Q3 09 40% 30% 20% 10% 5-10 10-15 0% 15-25 25+ Age Group Total Market Thursday, 22 October 2009
  10. 10. Universe Chart Average age and registered accounts Thursday, 22 October 2009
  11. 11. Launch or Open Beta Start Date 7m Current Total Registered Users Thursday, 22 October 2009
  12. 12. Virtual Worlds Second Life (33) Age 5 Jumpstart 1.4m Webkinz Jr. All Star Babies Registered Accounts 17m DinoKids 1m Chuggington Utherverse (32) 3m SeaPals 15m 2009 Q3 2009 2.5m WebbliWorld Liv World Garden Party kzero.co.uk 2m 1.2m Zula 13m Pixie Hollow Blue Mars (31) Wowzie 1m 1.2m Age 30+ GeoSim World Age 8 Philly (32) Ecobuddies Tw 2008 init Planet Soccer Live y (3 Bunnytown 1) Mini Match Konstruction Zone Vector City Racers Teleplace Camp Pete Live or open beta Woogi World Beanie Babies Xivio nd 1.5m Launched in 2007 Isla Hello Kitty HiPiHi (30) rald Club PonyPals me Handipoints ZooKazoo E ville Webosaurs Closed Mingo 10.8m Buildabearville Roblox Amazing 5m Worlds 3m m da.co 7m Webkinz 2m Pandan 6m Zwinky Ty Girlz 5m 2006 Wonder Rotunda/Footee 2010 Tootsville/ToppsTown ActionJetz Robot Galaxy 19m Barbie Girls 17m Brit Chicks/WoozWorld Chapatiz 15m 12m Cybertown 2005 20m 40m 76m 80m Poptropica ERepublik Chobots Ekoloko 4m 6m Fusion Fall Shidonni Omnidate 1m 4m 7m Moshi Monsters Age 25 2009 2008 2007 2006 2005 2005 2006 2007 Dizzywood 2008 2009 1m 1.6m Age 10 3m Franktown Rocks Yoowalk MinyanLand Free Realms 5m 45m 50m 1.5m 55m Neopets 3m 2m Digital Dollhouse SceneCaster 4m 2005 Supersecret Freakatars NFL Rushzone 3.3m Fantage 1m 1m Vizwoz 1m Elf Island Activeworlds 1m 2m Weblin 12m Green UpperDeckU Vivaty 2006 19m Football Superstars 22m Medikidz go My M Papermint 28m Sup Empire of Sports ini L 30m erm 1.5m Club Penguin Chamber of Chat ife od Twinners 2m 5m el 1.5m Galactik Football 8.6m 1.5m 1.5m 10m 2m rlds 2007 Nicktropolis 2m 2m mallWo 3m vSide 1m Kaneva S ClubCooee Planet Cazmo Girl Ambition 1m 4m vLES 6m 3m 3m 2.5m Precious Girls Club There 2m 4.5m 20m Whirled 8m 5m 4m Lola’s Land 13m 11m 6m Spineworld 5m 30m Whyville vMTV 90m 35m Rocketon 12.7m Ridemakerz Yoggurt 2008 IMVU 19m 15m Age 20 40m 7m Funji Home 12m 17m Spicy Town 100m Muxlim 5m Age 13 7m 3m 16m Action Allstars Freggers 13m Taatu 4m Frenzoo Onverse 9m 24m Girl Sense 8m xm 5m 15m 21m 124m 2m Home 1m Cosmopax 135m sMeet 12m 2009 26m RevNjenz 16m 3.2m 5.2m xm 1m 26m Habbo No data shown for worlds 13m 30m Ourworld under 1m registered accounts. Outspark 20m 148m Meez 1.2m Includes estimates. Gaia 30m Copyright KZero 2006-2009 3.8m Stardoll Meta-place 2m 1.5m 42m WeeWorld Howrse Age 15 Roiworld Thursday, 22 October 2009 Thursday, 22 October 2009
  13. 13. Thursday, 22 October 2009
  14. 14. Thursday, 22 October 2009
  15. 15. Thursday, 22 October 2009
  16. 16. Thursday, 22 October 2009
  17. 17. Radar Chart Live and pending worlds by genre Thursday, 22 October 2009
  18. 18. Virtual worlds Content creation Socialising/chat by sector TV/film/books Konstruction Zone Shidonni 10yrs old+ Xivio Pandanda.com DinoKids kzero.co.uk Q3 2009 Roblox MiniMonos Pixie Hollow SuperSecret Woozworld VizWoz Chapatiz Casual gaming Zula Freakatars Fantage Taatu ZooKazoo Alice in Wonderland WeeWorld Zoopri Cars SL Teen Grid Habbo WowzieWorld Chugginton Muxlim Live or open beta Funji Neopets Metaplace Home Freggers sMeet Meez Papermint Tootsville In development/private beta Bunnytown Nicktropolis Kaneva MyMiniPeeps 20yrs old+ Onverse Poptropica Mini Match Wiglington and Wenks Yoggurt Club Penguin There Moshi Monsters Mycosm Vivaty IMVU Ourworld vMTV Activeworlds Twinners Smallworlds Outspark Cosmopax Omnidate Elf Island Multiverse Camp Pete iheartland Vastpark Whirled Sports Planet Soccer Live HiPiHi 30yrs old+ Misc NFL Rushzone Home Muxlim Footee 2010 Action Allstars Utherverse Galactik Football SL Club Cooee Vector City Racers TechDeck Live SceneCaster Yoowalk UpperDeck U Football Superstars Teleplace Trillenium Empire of Sports Rocketon Meetius Bear League Interzone Howrse ERepublik Spicy Town 10yrs old+ 20yrs old+ 30yrs old+ 30yrs old+ 20yrs old+ 10yrs old+ KooDooZ Micazook NASA WilliNilli Geosim Kiwi Heroes Handipoints Coaches Centre Twinity Wonder Rotunda Amazing Worlds WebbiWorld Chobots Near Jumpstart NuNu MinyanLand Garden Party Blue Mars Whyville Ecobuddies Education/ Ekoloko All Star Babies Mingoville 30yrs old+ Mirror worlds development Medikidz CyberTown WoogiWorld Audree’s World Nurien Incrediland Garden Buddy C3L3B Gaia GoSupermodel Emerald Island Dizzywood Stardoll Frenzoo Chamber of Chat Girl Ambition Black Mamba Webosaurs RoiWorld 8D Girl Sense Spineworld Lola’s Land Star Fever Agency 20yrs old+ Moshi Monsters Free Realms Digital Dollhouse Worlds Zwinky (DMC) FusionFall Precious Girls Club HipHop’s VW Imagine PodPops Revnjenz Robot Galaxy Planet Cazmo Freaky Creatures Barbie Girls Brit Chicks Lego RideMakerz Club Pony Pals Fashion/lifestyle Franktown Rocks Saddle Club 10yrs old+ ToppsTown Buildabearville Kidzter.com Webkinz Hot Wheels Roleplay/fantasy/quests Hello ActionJetz Kitty Seapals Ty-girls/ Liv World Beanie Babies Webkinz Jr. Music Toys/real world games Thursday, Thursday, 22 October 2009 22 October 2009
  19. 19. Thursday, 22 October 2009
  20. 20. Thursday, 22 October 2009
  21. 21. Thursday, 22 October 2009
  22. 22. Thursday, 22 October 2009

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