L'Oreal Paris in Second Life by KZero Worldswide
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L'Oreal Paris in Second Life by KZero Worldswide - Presentation Transcript
- L'Oréal Paris in Second Life Vir tual retailing and meta-branding Nic Mitham, K Zero
- Real world beauty products
- Second Life skins Recreations of real world make-up looks
- Distribution Working with existing meta-brands
- A unique approach • 95% of existing brands in SL build dedicated ‘private’ islands and encourage residents to visit them • This does not work • Instead, we ‘seeded’ the skins into existing SL retailers, working in partnership with them • Benefits: • Taps into existing large distribution network • Enables rapid scaling
- Love, Aly
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