L'Oreal Paris in Second Life

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Dimitri Hage, Strategy & Corporate Development at Comverse, Inc., favorited this 3 months ago
Malachy favorited this 4 months ago
Tags l'oreal
jessienebula favorited this 5 months ago
Geoff Northcott, Account Director at AKQA, favorited this 11 months ago
nnoakes favorited this 2 years ago
arco01 favorited this 2 years ago
Amit Ranjan, Co-founder & COO at SlideShare, added this to the group Second Life
Stéphane Bayle favorited this 2 years ago
malburns favorited this 2 years ago
Tags 2l

L'Oréal Paris in Second Life Vir tual retailing and meta-branding Nic Mitham, K Zero
Real world beauty products
Second Life skins Recreations of real world make-up looks
Distribution Working with existing meta-brands
A unique approach • 95% of existing brands in SL build dedicated ‘private’ islands and encourage residents to visit them • This does not work • Instead, we ‘seeded’ the skins into existing SL retailers, working in partnership with them • Beneﬁts: • Taps into existing large distribution network • Enables rapid scaling
Love, Aly