L'Oreal Paris in Second Life

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    L'Oreal Paris in Second Life - Presentation Transcript

    1. L'Oréal Paris in Second Life Vir tual retailing and meta-branding Nic Mitham, K Zero
    2. Real world beauty products
    3. Second Life skins Recreations of real world make-up looks
    4. Distribution Working with existing meta-brands
    5. A unique approach • 95% of existing brands in SL build dedicated ‘private’ islands and encourage residents to visit them • This does not work • Instead, we ‘seeded’ the skins into existing SL retailers, working in partnership with them • Benefits: • Taps into existing large distribution network • Enables rapid scaling
    6. Love, Aly

    + Kzero WorldswideKzero Worldswide, 2 years ago

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