KZero Universe Q4 2011

Virtual Worlds:Industry & User Data Universe Chart for Q4 2011

About KZeroConsulting, Analytics, Insight

KZero services Sectors: Virtual worlds, branded virtual goods, casual/social gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy, social media monetization strategies For VC’s/Investors: Deal-flow, investment analysis, market sizing

Clients

Media References

GrowthGrowth byAgeRegistered Account by Segment

Total Cumulative Registered AccountsAge 2009 2010 2011Range Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q45 to 10 77m 114m 152m 179m 190m 211m 219m 235m 232m 270m 296m 340m10 to 15 246m 334m 367m 392m 413m 444m 468m 511m 601m 652m 694m 787m15 to 25 73m 99m 117m 193m 237m 273m 288m 299m 313m 385m 456m 596m25+ 18m 21m 23m 25m 27m 30m 34m 36m 39m 42m 44m 49mTotal 414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m 1,349m 1,490m 1,772m

Total Cumulative Registered Accounts1,800m1,500m1,200m 900m 600m 300m Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11

Total Cumulative Registered Accounts800m700m600m 5 to 10 10 to 15 15 to 25500m400m300m200m100m 0m Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q4 11

Total registered accounts: Quarterly growth 300m 250m 200m 150m 282m154m 100m 130m 91m 164m 78m 91m 141m 50m 104mQ2 09 Q3 09 51m 72m Q4 09 Q1 10 0m Q2 10 Q3 10 Q4 10 Q1 11 Q2 11 Q3 11 Q411

Q4 2011: total registered accounts 800m 600m 787m 400m 596m 340m 200m 5-10 10-15 0m 15-25 49m Age Group 25+

Universe ChartAverage age and registered accounts

Key for Charts Launch or Open Beta Start Date 6m 7m Previous Quarter Registered Accounts Current Total Registered Users

Jumpstart Age 5 Math Blaster 8m FooPets 30m Second Life (36) Utherverse (35) 9m 6m 11m 2mkzero.co.uk 28m BoomBang 8.5m 27m 10m 8m 4.5mVirtual Worlds Blue Mars Weblin 7.5m 25m 2011 9m Brainnook / ArboPals ChapatizRegistered Accounts Planet T WebKinz Jr 3.8m 4m 8m Twinity 7m 1m 22m urtleQ4 2011 Ag 2.5m 7m 1.5m 3.5m orld e8 e3 y r Ba zie W 3m Hello Kitty Online Ag 0+ wn ni 2010 3.3m mu idon 1.8m Bunny To 5m Pixie Hollow Wow 19m / Le and kids /Sh Live or open beta 5m rld o Pals Din 1.4m 3.1m 4m Wo Vie 17m Monkey Quest / Rango / Little Space Heroes Sea Liv Launched in 3m 1.2m 3m 3.5m Petra’s Planet anl orld 15m iny 2.5m 1m 20m WebKinz /M gi W 2m ies 13m 3m 18m Woo dd 2009 1m 25m Buildabearville bu 2m Eco 16m GalactoKidz / My Tiny Planets 23m 2m 15m 21m 10m Bin Weevils Next Island 19m 6m 1.2m iLand 3m 18m BunkiMonki / NanolandNo data shown for worlds 10m 17m 2m a Hand 3dCha n dand tee 2m Tinier Meunder 1m registered accounts. t 15m es/Pa ooIncludes estimates. GeoSi m 2008 ie Babi / LPSO / F 1m 11m BeanuddiesCopyright KZero 2006-2012 rB rz emake r Uni 5m 3m Allsta etz/Rid Innersta FunGoPlay / Horrible Histories CyberTo Action J 22m Panfu wn 20m 15m World of Cars/Kung Fu Panda eRepublic Animal Jam/EkidnaWorld 3m Toonix / Cackleberries 2.5m 2.1m 2007 2.5m Ekoloko 2m 1m 1.5m 110m 144m 170m 210m Poptropica Weopia 83m 105mSponsored by 20m 40m 76m 80m 3rd Planet 1.8m 2m 2.5m Sponsored by Action Allstars 1.5m Minimonos Age 25 2011 2010 2009 2008 2007 2007 2008 2009 2010 2011 Age 10 Yoowalk Chimpoo 3m 4m 5m Digital Dollhouse Camp Pete/Garden Party 1m 4m 7m 12m 25m 27m 34m 18m Camp Skookum 3m 8m 50m 9m 5m 70m Moshi Monsters 45m 8m 10m 12m 50m 10m 12m 12m 30m 2007 55m 5m 17m 19m 13m Fusion Fall 35m 19m 58m 8m 20m 21m Dofus 22m 60m 10m Free Realms 40m 20m 63m 14m 45m 28m 16m Fantage 50m 30m 30m 65m 35m Club P 70m 35m ony P 72m Neopets rts 40m 45m als of Spo mpire 45m 70m E rstars 90m all Supe 46m 1m 2008 2.8m 100m Vizwoz / Galaxseeds Footb 2m 6m 3m 3m 1m 115m 130m Harumika / IncrediLand o 48m 19m 17m Gojiy 50m 2.3m 12m 5m 4m 1.3m 150m Club Penguin 1m 7m 8m 2m 55m Fre 5m Little Horrors 13m 24m 11m aky Kid 3m Roblox 60m 6m Cre Com 7m IMVU 3m 7m 8m 21m 1.2m atu ma 15m 13m res /H nd / Sq 8m Skylanders 4m 2009 3m ip C CDE e 9m 26m uish ooe 12m 1.2m 11m 5m 14m 6.3m hic Wilostar3D 124m as Lan Quaver bC 6m 1m 16m 26m 3.7m 7m d Clu 10m 13m 16m Bible Islands 1.7m 20m 12m 4m 10m 8m 1.6m 3.8m 135m 30m SmallWorlds 30m 6.5m 12m n 14m RocketO 25m 13m 5m 12m 18m Rinksters Hi Holo! 2m 148m 42m 6.8m 18m 27m 32m 6m 6.5m 19m Minecraft Am 11m 3m 16m 2.5m 4.1m 15m 7.5m eba Mamba Nation 30m 158m 2010 46m 4m 14m Whyville Pic 7m wn 2.7m 22m Ag o 7m 19m 0 Howrse 168m 55m Maple / Socioto 17m Glitch e2 Star F eggers / Ro 17m 15m e1 32m Ag 3m 16m 8m 8m 22m 25m 3 ever A Ministry of Story 6m 175m 69m Fr 18m 36m 6m 9m Frenzoo Silly Games 20m GoSupermodel New Boyz gency world 8m 36m 27m Beloola 3.2m 5m 185m 85m 17m 7m 23m 20m 40m Wizard 101 40m 2m 9m 8m 10m 12m 44m 2011 i Home 3.3m 5.5m 18m 24m 200m 94m Planet Cazmo sMeet 55m 10m 9m 45m 6.6m 230m 116m Herotopia 20m Meez 3m 3.4m Woozworld Gaia 60m 1m 255m 150m 9m Taatu 3.6m 11m WeeWorld 7m Habbo Stardoll 22m Cosmopax Age 15 Girl Sense Outspark

http://www.kzero.co.uk	2763
http://sabinereljic.wordpress.com	121
http://interact.csu.edu.au	118
http://www.gehan-kamachi.net	74
http://translate.googleusercontent.com	5
http://a0.twimg.com	2
http://www.techgig.com	2
http://connect.facebook.net	1
http://translate.google.com	1
http://tweetedtimes.com	1
http://www.twylah.com	1

KZero Universe Q4 2011

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