KZero Universe Q1 2011


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KZero Universe Q1 2011

  1. 1. Virtual Worlds:Industry & User Data Universe Chart for Q1 2011
  2. 2. About KZeroConsulting, Analytics, Insight
  3. 3. KZero services Sectors: Virtual worlds, branded virtual goods, casual/social gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy, social game strategies For VC’s/Investors: Deal-flow, investment analysis, market sizing
  4. 4. Clients
  5. 5. Media References
  6. 6. GrowthGrowth byAgeRegistered Account by Segment
  7. 7. Total registered accountsAge 2009 2010 2011Range Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q15 to 10 77m 114m 152m 179m 190m 211m 219m 235m 272m10 to 15 246m 334m 367m 392m 413m 444m 468m 511m 561m15 to 25 73m 99m 117m 193m 237m 273m 288m 299m 313m25+ 18m 21m 23m 25m 27m 30m 34m 36m 39mTotal 414m 568m 659m 789m 867m 958m 1,009m 1,081m 1,185m
  8. 8. Total registered accounts1,200m1,100m1,000m 900m 800m 700m 600m 500m 400m Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11
  9. 9. Total registered accounts: Quarterly growth 200m 150m 100m154m 130m 91m 50m 78m 91m 104m 51m 72mQ2 09 Q3 09 Q4 09 Q1 10 0m Q2 10 Q3 10 Q4 10 Q1 11
  10. 10. Q1 2011: total registered accounts 600m 450m 561m 300m 272m 313m 150m 5-10 10-15 0m 15-25 39m Age Group 25+
  11. 11. Total registered accounts1200m 5-10 10-15 15-25 25+1000m800m600m400m200m 0m Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Q4 10 Q1 11 Age Group
  12. 12. Universe ChartAverage age and registered accounts
  13. 13. Launch or Open Beta Start Date 6m 7m Previous Quarter Closed Registered Accounts Current Total Registered Users
  14. 14. Age 25m Second Life (36) Jumpstart 4.5m Math BlasterVirtual Worlds 2011 FooPets 9m 2m Utherverse (35) 7.5mRegistered Accounts r Planet T WebKinz J 3.8m 8m Sea Pals/Shidonni 7m 22m Brainnook urtleQ1 2011 Ag 2.5m 7m e8 Liv World e3 Ag Blue Mars 3.3m Chapatiz 0+ 2010 1.8m 19m 1m Dinokids Live or open beta Twinity 5m 1.5m orld 17m 1.4m 3.1m Hello Kitty Online zie W wn Launched in 3m 1.2m 3m 3.5m Pixie Hollow Bunny To Wow orld 15m 2.5m DizzyWood 1m 2.5m ies gi W Closed 2m dd 3m Monkey Quest 13m bu Woo 2m 2009 1m Eco 2m 16m WebKinz oo 21m Buildabearville KaZ 2m 15m Zoo 1.2m 19m 2.1m Bin Weevils iLand 18m Beanie Babies/PandandaNo data shown for worlds 10m 17m 2m Handunder 1m registered accounts. 15m Allstar Buddies/LPSO 3dChat 2008 11m 1m Tinier MeIncludes estimates.Copyright KZero 2006-2011 GeoSim 5m Action Jetz/Ridemakerz 3m Bear League/Innerstar Uni CyberTown 22m Barbie Girls 19m World of Cars/Kung Fu Panda Omnidate 18m Animal Jam/Petra’s Planet 2007 17m eRepublic 2.1m 16m 1.1m Ekoloko 2m 15m 1m Weopia 12m 144m PoptropicaSponsored by 105m 110m 83m 20m 40m 76m 80m Amazing Worlds 1.5m 1.8m 2m Action Allstars 1m 4m 7m 12m 18m 25m 27m 34m Moshi Monsters Age 25 2011 2010 2009 2008 2007 2007 2008 2009 2010 3m 2011 3.2m Chimpoo Age 10 Yoowalk 1.5m Camp Pete/Garden Party 4m 3m 2m 4.5m Scenecaster Franktown Rocks 8m Digital Dollhouse 3m Brit Chicks 5m 9m 45m 8m 50m 10m 10m Fusion Fall 12m 12m 17m 30m 2007 55m 5m 19m Free Realms 35m 19m 58m 8m 60m 10m Fantage 20m 22m 63m Dofus 40m 28m 30m 30m 65m Neopets ty 35m 32m Empire of Sports Viva 40m 40m Vizwoz/Roblox 45m 45m 1m 2.8m 47m Club Pony Pals 46m 1m 2008 53m Football Superstars 3m 1m 63m Club Penguin 2m 19m 6m 3m 3m 48m 17m 4m 4m blin 2.3m 12m 5m 1.3m Roblox We IMVU 50m 8m 5m 7m 5m Cartoon Doll 13m 24m 11m 6m Emporium 3m 7m 8m 21m 1.2m Lego Universe 15m 13m 6m 3m Quaver SmallWorlds 3.2m ee 9m 12m 26m 2009 5m Glitch Coo 1m 1.2m 124m 11m 14m 6.3m Clu b 13m 16m 26m 3.7m 16m 6.5m Spineworld 10m Migoland 1.7m 20m 135m 12m 4m 1.6m 3.8m 30m Mindcraft n 14m 30m RocketO 5m 18m 7m 25m 2m 13m 10m Whyville 32m 148m 42m 6.5m 27m 6m Ministry of 11m 3m 16m 2.5m 4.1m 158m 2010 46m 12m Baobab Silly Games 12m 30m 14m 7m 19.5m Planet Frenzoo 2.7m Ag 7m 0 Howrse RezLive17m 17m 168m 55m e2 15m GoSupermodel e1 32m Ag 3m 8m 3 Home 3.2m 16m 8m Wizard 101 36m 175m 69m sMeet 18m Planet Cazmo Meez 36m 3.2m 5m 185m 85m 17m Gaia Star Fever Agency 40m 2011 3.5m 5.5m 9m 18m WeeWorld Cosmopax 94m 200m Stardoll Girl Sense Outspark Habbo Age 15