KZero Universe Chart Q3 2010

Virtual Worlds: Industry & User Data Universe Chart for Q3 2010 Thursday, 30 September 2010

About KZero Consulting, Analytics, Insight Thursday, 30 September 2010

KZero services Sectors: Virtual worlds, branded virtual goods, casual/social gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy, social game strategies For VC’s/Investors: Deal-flow, investment analysis, market sizing Thursday, 30 September 2010

Clients Thursday, 30 September 2010

Media References Thursday, 30 September 2010

GrowthGrowth byAge Registered Account by Segment Thursday, 30 September 2010

Total registered accounts Age 2009 2010 Range Q1 Q2 Q3 Q4 Q1 Q2 Q3 5 to 10 77m 114m 152m 179m 190m 211m 219m 10 to 15 246m 334m 367m 392m 413m 444m 468m 15 to 25 73m 99m 117m 193m 237m 273m 288m 25+ 18m 21m 23m 25m 27m 30m 34m Total 414m 568m 659m 789m 867m 958m 1009m Thursday, 30 September 2010

Total registered accounts 1,200m 1,100m 1,000m 900m 800m 700m 600m 500m 400m Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Thursday, 30 September 2010

Total registered accounts: Quarterly growth 200m 150m 100m 154m 130m 91m 50m 78m 91m Q2 09 51m Q3 09 0m Q4 09 Q1 10 Q2 10 Thursday, 30 September 2010 Q3 10

Q3 2010: total registered accounts 500m 375m 468m 250m 219m 288m 125m 5-10 10-15 0m 15-25 34m Age Group 25+ Thursday, 30 September 2010

Total registered accounts 1200m 1000m 5-10 10-15 15-25 25+ 800m 600m 400m 200m 0m Q1 09 Q2 09 Q3 09 Q4 09 Q1 10 Q2 10 Q3 10 Age Group Thursday, 30 September 2010

Q-on-Q Growth: net increase in reg. accs. 50m Q1 10 Q2 10 Q3 10 40m 30m 20m 10m 5-10 10-15 0m 15-25 Age Group 25+ Thursday, 30 September 2010

Universe Chart Average age and registered accounts Thursday, 30 September 2010

Launch or Open Beta Start Date 6m 7m Previous Quarter Closed Registered Accounts Current Total Registered Users Thursday, 30 September 2010

Age 5 kzero.co.uk Virtual Worlds 2011 Jumpstart Word World Registered Accounts Utherverse (35) 7m 22m Second Life (36) 2m WebKinz Jr 7m FooPets Q3 2010 Ag Roblox Turtle e8 e3 MicaZook 1m Sea Pals/Shidonni Ag 0+ 2010 Planet 1.8m 19m Liv World Live or open beta 5m 1.5m 3.1m Chapatiz orld Xulu Blue Mars 17m 1.4m Dinokids zie W Twinity wn 3m Launched in 1.2m 3m Bunny To Wow orld 15m Hello Kitty Online 1m 2.5m ies gi W Closed 2m dd 3m Pixie Hollow Echoverse 13m bu Woo 2m 2009 1m Eco 2m DizzyWood oo Closed beta / in development 5m Fantage KaZ Meetius 2m WebKinz Zoo 16m 1.2m 19m Buildabearville iLand Planet Hot Wheels 18m 2m Binweevil No data shown for worlds 10m 17m 19m Hand under 1m registered accounts. Just Leap In 15m Beanie Babies/Pandanda Includes estimates. 2008 11m Allstar Buddies/Littlest Pet Shop Online Copyright KZero 2006-2010 5m GeoSim 3dChat Action Jetz/Ridemakerz 3m Bear League/Innerstar Uni CyberTown 19m Barbie Girls BrainNook Omnidate 18m World of Cars/Kung Fu Panda 17m Animal Jam 2007 15m 16m eRepublic 2m 1m Ekoloko Tom & Jerry Sponsored by 12m 110m Poptropica Sponsored by Weopia 83m 105m Geolania 20m 40m 76m 80m Philanthrokidz Amazing Worlds 1.5m 1.8m Action Allstars 1m 4m 7m 12m 18m 25m 27m Moshi Monsters Age 25 2011 2010 2009 2008 2007 2007 2008 2009 2010 2011 3m Chimpoo Age 10 Yoowalk 2m 1.5m Camp Pete/Garden Party 3m Project MyWorld Scenecaster 4m Franktown Rocks Brit Chicks Digital Dollhouse 45m 3m 5m 8m Imagine Fellowship 50m 8m 9m Fusion Fall Audree’s World 12m 55m 10m 2007 58m 12m Free Realms 30m 60m Citzalia 19m 63m Neopets World of Music 35m Dofus 20m 22m Avalon 28m 3.8m Chimpoo 30m 30m Empire of Sports ty 35m 32m Vizwoz/Roblox Viva 40m 40m Club Pony Pals Football Superstars 46m 45m 1m 2008 1m 2.8m 47m Club Penguin 51m 2m 6m 3m 3m 3m Lego Universe 19m IMVU 57m 17m 4m blin 2.3m 12m 5m 4m Cartoon Doll Emporium We 8m 5m 7m 13m 24m 11m Baobab Planet 6m SmallWorlds 3m ee 7m 8m 21m 1.2m Star Team b Coo 15m 3m 13m 6m Clu 9m 12m 26m 2009 Spineworld 1.2m 124m 13m 14m 1m 16m 26m 3.7m 6.3m 10m 13m 16m Adventure in Oz Shadow Cities 1.7m 20m 15m 4m Whyville 1.6m 3.8m 135m 30m n 14m 30m RocketO 5m 18m 25m 2m 16m 148m 42m 6.5m Habituales 27m 32m 6m GoSupermodel 11m 16m 2.5m 4.1m RezLive 30m 158m 2010 46m 7m Home 3m 17m 17m The Mummy Frenzoo 2.7m Ag 7m 0 Howrse Universe of Faith 168m e2 sMeet Planet Cazmo e1 32m Ag 3m 3 Auto Club Revolution Meez Gaia Saddle Club 36m 175m 69m 18m 8m Outspark Star Fever Agency 3.2m 15m Habbo Stardoll Mamba Nation WeeWorld Girl Sense Cosmopax 2011 Universe of Faith Age 15 Thursday, 30 September 2010 Thursday, 30 September 2010

Thursday, 30 September 2010

http://www.kzero.co.uk	2185
http://www.wcu.edu	1029
http://www.educared.org	95
http://technologie.gazeta.pl	87
http://redsocial.secondspain.es	41
http://polygamia.pl	39
http://www.sbbit.jp	30
http://intercampus.educared.net	13
http://exaversum.info	12
http://translate.googleusercontent.com	5
http://loughlinonolan.com	4
http://www.kzw.ideasbyeden.co.uk	3
http://static.slidesharecdn.com	3
http://paper.li	2
http://www.netvibes.com	1
http://email03.secureserver.net	1
http://www.techgig.com	1
http://0-www.wcu.edu.wncln.wncln.org	1

KZero Universe Chart Q3 2010

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