Digital ContentGrowth Areas & MarketTrends 2011+Nic Mitham, CEO KZeroFCOM Navarra University, Oct 21 2011
About KZeroConsulting, Analytics, Insight
KZero services  Sectors: Virtual worlds, branded virtual goods, casual/social gaming,  3D gaming, augmented reality  Start...
Clients
Media References
Virtual WorldsFull of Weirdos and Loners
1bnRegistered Accounts
200mActive Users
$3bnGlobal Market Size
Virtual Worlds: Sizes by Territory   North American      South America        Westen Europe   Eastern Europe         Asia ...
PoptropicaKids Casual Gaming
YouTube Video: search ‘poptropica’
Moshi MonstersTweens Nurtering and Gaming
YouTube Video: search ‘moshi’
WeeWorldTweens & Teens Avatars
YouTube Video
Mamba NationTeenage Immersive SocNet
YouTube Video: search ‘mamba nation’
IMVUTeenage+
YouTube Video: search ‘official imvu’
Virtual World SocialMedia Ecosystems
Virtual GoodsPaying for Something that Doesn’t Exist
WTF?
$7bnGlobal Market Size
Decorative Virtual Goods
Behavioural Virtual Goods
Functional Virtual Goods
Access-Driven Virtual Goods
Virtual Currencies
There’s Gold in Them Hills
BVG’sBranded Virtual Goods
Sephora in Stardoll
Gucci in Ameba Pigg
YouTube Video: Search ‘KZero L’Oreal’
Virtual Goods vs Advertising ARPPU$8                 Virtual Goods      Advertising$7$6$5$4$3$2$1$0 Sep 09   Oct   Nov   D...
UGCUser Generated Content
YouTube Video: Search ‘minecraft’
YouTube Video: Search ‘imvu music’
Simulcasting  Virtually Being There
MetabrandsLady Goo Goo vs Lady Gaga
YouTube Video: Search ‘lady goo goo’
Mobile Devices   The Trojan Horse
Average Age of a NewMobile Phone Owner     in the UK?
8 years old
Mobile vs Credit Cards           Number of (billions)                 keystrokes to Purchase Completion4                  ...
Avatar Customisation
Messaging
TransmediaConnectedaMediaA Good Story goes Long Way
Virtual Worlds and Toys                            Connected Play                         Community BuildingVirtual World ...
Virtual Worlds and Media                   Storyline/Character Extension                User/Viewer Relationship BuildingV...
Transmedia Projects in the VW/MMO sectors                              TVBooks                                 Game Consol...
Augmented RealityVirtual Stuff in the Real World (In your Face!)
YouTube Video: Search ‘hp augmented reality’
YouTube Video: Search ‘world builder’
web: kzero.co.uk twitter: @kzeroworldwidefacebook: /kzeroworldswide
KZero 'Digital Trends'
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KZero 'Digital Trends'

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A presentation delivered by Nic Mitham (KZero) for the Enne organised conference called 'Jornada Digital Contents: An EStrategy for the Economic Growth and Innovation' 21st October 2011 at Navarra University Spain.

KZero 'Digital Trends'

  1. 1. Digital ContentGrowth Areas & MarketTrends 2011+Nic Mitham, CEO KZeroFCOM Navarra University, Oct 21 2011
  2. 2. About KZeroConsulting, Analytics, Insight
  3. 3. KZero services Sectors: Virtual worlds, branded virtual goods, casual/social gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy, social media monetization strategies For VC’s/Investors: Deal-flow, investment analysis, market sizing
  4. 4. Clients
  5. 5. Media References
  6. 6. Virtual WorldsFull of Weirdos and Loners
  7. 7. 1bnRegistered Accounts
  8. 8. 200mActive Users
  9. 9. $3bnGlobal Market Size
  10. 10. Virtual Worlds: Sizes by Territory North American South America Westen Europe Eastern Europe Asia Other 5% 6% 11% 7% 3% 26% 10% 29% 6% 6%16% 34% 10% 37% 14% 9% 8% 15% 11% 33% 33% 7% 34% 28% Age 5 -10 10 - 15 15 - 25 25+ 320m accs 652m 385m 42mRegistered Accounts Q2 2011
  11. 11. PoptropicaKids Casual Gaming
  12. 12. YouTube Video: search ‘poptropica’
  13. 13. Moshi MonstersTweens Nurtering and Gaming
  14. 14. YouTube Video: search ‘moshi’
  15. 15. WeeWorldTweens & Teens Avatars
  16. 16. YouTube Video
  17. 17. Mamba NationTeenage Immersive SocNet
  18. 18. YouTube Video: search ‘mamba nation’
  19. 19. IMVUTeenage+
  20. 20. YouTube Video: search ‘official imvu’
  21. 21. Virtual World SocialMedia Ecosystems
  22. 22. Virtual GoodsPaying for Something that Doesn’t Exist
  23. 23. WTF?
  24. 24. $7bnGlobal Market Size
  25. 25. Decorative Virtual Goods
  26. 26. Behavioural Virtual Goods
  27. 27. Functional Virtual Goods
  28. 28. Access-Driven Virtual Goods
  29. 29. Virtual Currencies
  30. 30. There’s Gold in Them Hills
  31. 31. BVG’sBranded Virtual Goods
  32. 32. Sephora in Stardoll
  33. 33. Gucci in Ameba Pigg
  34. 34. YouTube Video: Search ‘KZero L’Oreal’
  35. 35. Virtual Goods vs Advertising ARPPU$8 Virtual Goods Advertising$7$6$5$4$3$2$1$0 Sep 09 Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep
  36. 36. UGCUser Generated Content
  37. 37. YouTube Video: Search ‘minecraft’
  38. 38. YouTube Video: Search ‘imvu music’
  39. 39. Simulcasting Virtually Being There
  40. 40. MetabrandsLady Goo Goo vs Lady Gaga
  41. 41. YouTube Video: Search ‘lady goo goo’
  42. 42. Mobile Devices The Trojan Horse
  43. 43. Average Age of a NewMobile Phone Owner in the UK?
  44. 44. 8 years old
  45. 45. Mobile vs Credit Cards Number of (billions) keystrokes to Purchase Completion4 803 602 401 200 0 Credit Cards Mobile Devices Credit Cards Mobile Devices
  46. 46. Avatar Customisation
  47. 47. Messaging
  48. 48. TransmediaConnectedaMediaA Good Story goes Long Way
  49. 49. Virtual Worlds and Toys Connected Play Community BuildingVirtual World Downloadable Virtual Goods Toys Real World Sales Virtual Versions, Customization, NPD Virtual Goods Sales Unique Activation Codes
  50. 50. Virtual Worlds and Media Storyline/Character Extension User/Viewer Relationship BuildingVirtual World Audience Growth in New Territories Media New Storylines/Characters Pre-Launch Marketing Virtual Goods Sales User Base Growth
  51. 51. Transmedia Projects in the VW/MMO sectors TVBooks Game Consoles VW/MMO Toys and Games Movies
  52. 52. Augmented RealityVirtual Stuff in the Real World (In your Face!)
  53. 53. YouTube Video: Search ‘hp augmented reality’
  54. 54. YouTube Video: Search ‘world builder’
  55. 55. web: kzero.co.uk twitter: @kzeroworldwidefacebook: /kzeroworldswide

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