A presentation delivered by Nic Mitham (KZero) for the Enne organised conference called 'Jornada Digital Contents: An EStrategy for the Economic Growth and Innovation' 21st October 2011 at Navarra University Spain.
TransmediaConnectedaMediaA Good Story goes Long Way
Virtual Worlds and Toys Connected Play Community BuildingVirtual World Downloadable Virtual Goods Toys Real World Sales Virtual Versions, Customization, NPD Virtual Goods Sales Unique Activation Codes
Virtual Worlds and Media Storyline/Character Extension User/Viewer Relationship BuildingVirtual World Audience Growth in New Territories Media New Storylines/Characters Pre-Launch Marketing Virtual Goods Sales User Base Growth
Transmedia Projects in the VW/MMO sectors TVBooks Game Consoles VW/MMO Toys and Games Movies
Augmented RealityVirtual Stuff in the Real World (In your Face!)