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KZero 'Digital Trends'

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A presentation delivered by Nic Mitham (KZero) for the Enne organised conference called 'Jornada Digital Contents: An EStrategy for the Economic Growth and Innovation' 21st October 2011 at Navarra …

A presentation delivered by Nic Mitham (KZero) for the Enne organised conference called 'Jornada Digital Contents: An EStrategy for the Economic Growth and Innovation' 21st October 2011 at Navarra University Spain.


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  • 1. Digital ContentGrowth Areas & MarketTrends 2011+Nic Mitham, CEO KZeroFCOM Navarra University, Oct 21 2011
  • 2. About KZeroConsulting, Analytics, Insight
  • 3. KZero services Sectors: Virtual worlds, branded virtual goods, casual/social gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy, social media monetization strategies For VC’s/Investors: Deal-flow, investment analysis, market sizing
  • 4. Clients
  • 5. Media References
  • 6. Virtual WorldsFull of Weirdos and Loners
  • 7. 1bnRegistered Accounts
  • 8. 200mActive Users
  • 9. $3bnGlobal Market Size
  • 10. Virtual Worlds: Sizes by Territory North American South America Westen Europe Eastern Europe Asia Other 5% 6% 11% 7% 3% 26% 10% 29% 6% 6%16% 34% 10% 37% 14% 9% 8% 15% 11% 33% 33% 7% 34% 28% Age 5 -10 10 - 15 15 - 25 25+ 320m accs 652m 385m 42mRegistered Accounts Q2 2011
  • 11. PoptropicaKids Casual Gaming
  • 12. YouTube Video: search ‘poptropica’
  • 13. Moshi MonstersTweens Nurtering and Gaming
  • 14. YouTube Video: search ‘moshi’
  • 15. WeeWorldTweens & Teens Avatars
  • 16. YouTube Video
  • 17. Mamba NationTeenage Immersive SocNet
  • 18. YouTube Video: search ‘mamba nation’
  • 19. IMVUTeenage+
  • 20. YouTube Video: search ‘official imvu’
  • 21. Virtual World SocialMedia Ecosystems
  • 22. Virtual GoodsPaying for Something that Doesn’t Exist
  • 23. WTF?
  • 24. $7bnGlobal Market Size
  • 25. Decorative Virtual Goods
  • 26. Behavioural Virtual Goods
  • 27. Functional Virtual Goods
  • 28. Access-Driven Virtual Goods
  • 29. Virtual Currencies
  • 30. There’s Gold in Them Hills
  • 31. BVG’sBranded Virtual Goods
  • 32. Sephora in Stardoll
  • 33. Gucci in Ameba Pigg
  • 34. YouTube Video: Search ‘KZero L’Oreal’
  • 35. Virtual Goods vs Advertising ARPPU$8 Virtual Goods Advertising$7$6$5$4$3$2$1$0 Sep 09 Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep
  • 36. UGCUser Generated Content
  • 37. YouTube Video: Search ‘minecraft’
  • 38. YouTube Video: Search ‘imvu music’
  • 39. Simulcasting Virtually Being There
  • 40. MetabrandsLady Goo Goo vs Lady Gaga
  • 41. YouTube Video: Search ‘lady goo goo’
  • 42. Mobile Devices The Trojan Horse
  • 43. Average Age of a NewMobile Phone Owner in the UK?
  • 44. 8 years old
  • 45. Mobile vs Credit Cards Number of (billions) keystrokes to Purchase Completion4 803 602 401 200 0 Credit Cards Mobile Devices Credit Cards Mobile Devices
  • 46. Avatar Customisation
  • 47. Messaging
  • 48. TransmediaConnectedaMediaA Good Story goes Long Way
  • 49. Virtual Worlds and Toys Connected Play Community BuildingVirtual World Downloadable Virtual Goods Toys Real World Sales Virtual Versions, Customization, NPD Virtual Goods Sales Unique Activation Codes
  • 50. Virtual Worlds and Media Storyline/Character Extension User/Viewer Relationship BuildingVirtual World Audience Growth in New Territories Media New Storylines/Characters Pre-Launch Marketing Virtual Goods Sales User Base Growth
  • 51. Transmedia Projects in the VW/MMO sectors TVBooks Game Consoles VW/MMO Toys and Games Movies
  • 52. Augmented RealityVirtual Stuff in the Real World (In your Face!)
  • 53. YouTube Video: Search ‘hp augmented reality’
  • 54. YouTube Video: Search ‘world builder’
  • 55. web: kzero.co.uk twitter: @kzeroworldwidefacebook: /kzeroworldswide

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