Five Rules of Virtual Brand Management

Slide 1: The Five Rules of Virtual Brand Management Nic Mitham

Slide 2: Virtual worlds present new types of opportunities for marketers

Slide 3: But with opportunities come challenges

Slide 4:For many brands considering metaverse marketing......

Slide 5:Their brands are already in virtual use - unofficially

Slide 6: SL Unofficial brand counts 500 375 250 125 0 Gucci D&G Armani Nike Puma Adidas Rolex Omega Cartier

Slide 7:Official Adidas Store

Slide 8:Unofficial Adidas Store

Slide 9:Official Adidas Shoe

Slide 10:Unofficial Adidas Shoe

Slide 11:Rule One: Ignore

Slide 12:Virtual worlds are a fad and