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  • 1. The Five Rules of Virtual Brand Management Nic Mitham
  • 2. Virtual worlds present new types of opportunities for marketers
  • 3. But with opportunities come challenges
  • 4. For many brands considering metaverse marketing......
  • 5. Their brands are already in virtual use - unofficially
  • 6. SL Unofficial brand counts 500 375 250 125 0 Gucci D&G Armani Nike Puma Adidas Rolex Omega Cartier
  • 7. Official Adidas Store
  • 8. Unofficial Adidas Store
  • 9. Official Adidas Shoe
  • 10. Unofficial Adidas Shoe
  • 11. Rule One: Ignore