Five Rules of Virtual Brand Management
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Five Rules of Virtual Brand Management - Presentation Transcript
- The Five Rules of Virtual Brand Management Nic Mitham
- Virtual worlds present new types of opportunities for marketers
- But with opportunities come challenges
- For many brands considering metaverse marketing......
- Their brands are already in virtual use - unofficially
- SL Unofficial brand counts 500 375 250 125 0 Gucci D&G Armani Nike Puma Adidas Rolex Omega Cartier
- Official Adidas Store
- Unofficial Adidas Store
- Official Adidas Shoe
- Unofficial Adidas Shoe
- Rule One: Ignore
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