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Brands in Worlds

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A KZero Worldswide presentation looking at the use of virtual worlds/MMOs by real world brands.

A KZero Worldswide presentation looking at the use of virtual worlds/MMOs by real world brands.

Published in: Technology, Business

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Transcript

  • 1. A Brand New World Virtual Worlds, Virtual Goods and Brand-Led Engagement
  • 2. Brand and IP-driven companies across multiple categories are actively moving into the virtual worlds/goods & MMO sectors
  • 3. KZero Media
  • 4. KZero services Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing
  • 5. Clients
  • 6. Media References
  • 7. Which Sectors Which types of companies are creating virtual worlds?
  • 8. Which Sectors? Books Magazines Movies TV Toys Games
  • 9. Branded Worlds Companies with their own virtual worlds/MMOs
  • 10. Toys and Games Branded Worlds Companies with their own virtual worlds/MMOs
  • 11. In Development
  • 12. In Development
  • 13. Music Branded Worlds Companies with their own virtual worlds/MMOs
  • 14. Books Branded Worlds Companies with their own virtual worlds/MMOs
  • 15. In Development
  • 16. Movies Branded Worlds Companies with their own virtual worlds/MMOs
  • 17. TV Branded Worlds Companies with their own virtual worlds/MMOs
  • 18. In Development
  • 19. In Development
  • 20. Related Presentations/Reports
  • 21. kzero.co.uk