Brands in virtual worlds. A To C

The deﬁnitive guide to brands in virtual worlds

This report is updated every month as new brands and companies go virtual. Some brands with employee-based presences are excluded.

ABN Amro

Financial services advice in a virtual world

Accenture

New product demonstrations Brand tie-in with Reuters

Orientation Brand tie-in with Reuters

Adidas

Virtual store Pre-launch of real world shoe - The Microride Brand extension

Ajax FC

Virtual store Community building Pre-launch of real world shoe - The Microride Streaming matches

In-world events Developer platform

Streaming concerts Community building In-world gaming Entertainment destination

American Apparel

Virtual store

Armani

Autodesk

In-world software training Developer events

Banking services for kids Bankinter in Whyville

Ben and Jerry’s

Bershka Ben and Jerry’s

BNP Paribas

Virtual recruitment Sponsorship promotion

Prototype demos Showcase for new ideas

Calvin Klein

Integrated marketing

Canada Post

Cisco Systems

In-world events Downloadable product information

Citroen

Technology reporting and events

Coldwell Banker

Virtual real estate management

Comcast

Entertainment

Avatar customisation Colgate

COSMOGirl

Crown Plaza

Virtual meeting service Customer service Sales

http://www.viralavatar.com	83
http://www.sltalk.de	51
http://www.kzero.co.uk	47
http://slrank.com	23
http://sltalk.de	3
http://www.netvibes.com	2
http://www.avameo.de	2
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Brands in virtual worlds. A To C

by KZero Worldswide on Dec 23, 2007

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Brands in virtual worlds. A To C — Presentation Transcript