The definitive guide
to brands in virtual worlds

This report is updated every month as
new brands and companies go virtual.
Some brands with employee-based
presences are excluded.

A

ABN Amro

Financial services advice
in a virtual world

Accenture

New product
demonstrations
Brand tie-in with Reuters

Acura

Orientation
Brand tie-in with Reuters

Adidas

Virtual store
Pre-launch of real
world shoe - The
Microride
Brand extension

Ajax
FC

Virtual store
Community building
Pre-launch of real
world shoe - The
Microride
Streaming matches

AMD

In-world events
Developer platform

AOL

Streaming concerts
Community building
In-world gaming
Entertainment destination

American Apparel

Virtual store

Armani

Autodesk

In-world software
training
Developer events

B

Banking services for kids
Bankinter in
Whyville

Ben and
Jerry’s

Bershka
Ben and
Jerry’s

BNP Paribas

Virtual recruitment
Sponsorship
promotion

BMW

Prototype demos
Showcase for new
ideas

C

Calvin
Klein

Integrated marketing

Canada Post

Cisco Systems

In-world events
Downloadable
product information

Citroen

CNet

Technology reporting and events

Coldwell Banker

Virtual real estate management

Comcast

Entertainment

Avatar
customisation
Colgate

COSMOGirl

Crown Plaza

Virtual meeting service
Customer service
Sales