Virtual Worlds:
Brands and Marketing
The (Virtually) Definitive List of Virtual Brands

About KZero
Consulting, Analytics, Insight

KZero services (we don’t just do charts)
For Start-ups: Business planning, market sizing, financial modeling, strategic
guidance
For Virtual World/Goods companies: Marketing strategy, product
development, user analysis
For Brands: Media planning, campaign creation, virtual brand strategy
For VC’s/Investors: Deal-flow, investment analysis, market sizing

Clients

Media Coverage

A

ABN Amro in Second Life

Accenture in Second Life

Acura in Second Life

Adidas in Second Life

Ajax FC in Second Life

AMD in Second Life

American Idol in Habbo

AOL in Second Life

American Apparel in Second Life

Armani in Second Life

Audi in Playstation Home

Autodesk in Second Life

B

Ben and Jerry’s in Second Life

Bankinter in Whyville

BMW in Second Life

BNP Paribas in Second Life

Bershka in Second Life

C

Calippo in Habbo

Calvin Klein in Second Life

Campion Platt in Digital Dollhouse

Canada Post in Second Life

Cisco in Second Life

Citroen in Second Life

Coke in There

Colgate in Second Life

CNet in Second Life

CNet
Coldwell Banker in Second Life

Comcast in Second Life

COSMOgirl in There

Crown Plaza in Second Life

Crush in Habbo

CSI: NY in Second Life

D

Dell in Second Life

Dell
DKNY in Stardoll

E

Electrolux in Second Life

Elle in
Stardoll

EnBW in Second Life

Europ Assistance in Second Life

F

Fiat in Second Life

1-800 Flowers in Second Life

Fox Atomic in Second Life

Ford in Second Life

Fujitsu in Second Life

G

Google in Second Life

Garnier in Habbo

Galveston Tourist Board in Second Life

H

Harajuku Lovers in Habbo

H&M in The Sims

H&R Block in Second Life

Hublot in Second Life

HSUS in There

Hush Puppies
in There

I

I am Legend in Second Life

IBM in Second Life

Ice T in
IMVU

J

Justin Timberlake in WeeWorld

K

Kelly Services in Second Life

Kohls in Stardoll

L

Level 3 in Second Life

Libragirl in Habbo

L’Oreal Paris in Second Life

M

Malaco in Habbo

Mazda in Second Life

Mercedes Benz in Second Life

Metropark in IMVU

Microsoft in Second Life

Missy Sixty in Stardoll

MLB in Action Allstars

MLB in Second Life

Movietickets.com in Second Life

MTV: Laguna Beach in Second Life

MTV: Laguna Beach in vMTV

MTV EMA: Habbo

MTV: Virtual Hills in vMTV

MTV: VMAs in vMTV

N

NBA in Action Allstars

NBA in Second Life

NBA in WeeWorld

Nesquik in Second Life

Netherlands Tourist Board in Second Life

Nissan in Second Life

No.7 in Second Life

O

Orange Island in Second Life
Orange in Second Life

P

PA Consulting in Second Life

Pepsi in There
Paris Hilton in WeeWorld

Pepsi in There

Peugeot in Second Life

Phil’s Supermarket in Second Life

Playboy in Second Life

Pontiac in Second Life

PSOE in Second Life

Puma in Football Superstars

R

Randstad in Second Life

Red Bull in Playstation Home

Reebok in Second Life

Reebok in Habbo

Reebok in Football Superstars

Renault F1 in Second Life

Reuters in Second Life

Rixos in Second Life

Rocawear in WeeWorld

S

Sapphire Technologies

Saxo Bank in Second Life

Sephora in Stardoll

Sky News in Second Life

Skittles in Gaia

Skittles in
WeeWorld

Sony in Gaia

Sony BMG in Second Life

Solidworks in Second Life

Starfruit in Second Life

Starwood Hotels in Second Life

STA Travel in Second Life

Sunbelt Software in Second Life

Sun Microsystems in Second Life

Suruga Bank in Second Life

T

TBS in Kaneva

Telstra in Second Life

Telus in Second Life

Telecom Italia in Second Life

Text 100 in Second Life

Thomson netG in Second Life

Toyota Scion in Second Life

Toyota Scion in There

Toyota in Whyville

TMP in Second Life

TUI in Second Life

U

Unitrin Direct in Second Life

V

Vedior in Second Life

Vestel in Second Life

Visa in Second Life

Visit Mexico in Second Life

Vodafone in Second Life

W

Weather Channel in Second Life

Wella Shockwaves in Second Life

Wirecard in Second Life

Wired in Second Life

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