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Augmented Reality Brand Tracking Q2 2010

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Brands and companies using augmented reality.

Brands and companies using augmented reality.

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  • 1. Augmented Reality Companies using marker-based AR Monday, 5 July 2010
  • 2. About KZero Consulting, Analytics, Insight Monday, 5 July 2010
  • 3. KZero services Sectors: Virtual worlds, virtual goods, casual gaming, 3D gaming, augmented reality Start-ups / Pre-launch: Business planning, market sizing, financial modelling, strategic guidance, launch planning Operational companies: Marketing strategy, product development, user analysis, market entry planning, partnerships/busdev Brands: Media planning, campaign creation, virtual brand strategy For VC’s/Investors: Deal-flow, investment analysis, market sizing Monday, 5 July 2010
  • 4. Clients Monday, 5 July 2010
  • 5. Media References Monday, 5 July 2010
  • 6. Brand Tracking: Augmented Reality 4 Adidas (VW) Olympus John Mayer Fox (Dollhouse) Ikea Orange IBM (WImbledon) Benetton AT&T (World Cup) 3.5 Molson Coors Mazda (2) Lost Valentinos Malaysia Airways Paramount (Transformers) Peugeot (3008) Esquire Six Flags Home Depot 3 Fox (Night at the Museum) Molson (Dry) Hugo Boss Tissot Fiat (500C and Linea) Stella L’Oreal Paris Search Volume Index Disney (Land) Wrigleys Forever 21 2.5 Eminem Nissan (370Z) MacDonalds Iron Man 2 Topps (Star Wars) 2 Lego Citroen (C3 Picasso) USPS Nike Kia (Soul) Disney (Alice in Wonderland) BMW (Mini) BMW (Z4) Paramount (Star Trek) 1.5 Yahoo (Olympics) Toyota (IQ) Nissan (Cube) MacDonalds (McNuggets) Peugeot 5008) 1 Nike (True City) Ford (Ka) Ray Ban Ubisoft (Assassins Creed) Muscle Milk GE (Smart Grid) Doritos (Blink 182) Hallmark 0.5 Infiniti Adidas Fanta (Virtual Tennis) MacDonalds (Avatar) Epson 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  • 7. Brand Tracking: Automobiles 4 3.5 Mazda (2) Peugeot (3008) 3 Fiat (500C and Linea) Search Volume Index 2.5 Nissan (370Z) 2 Citroen (C3 Picasso) Kia (Soul) BMW (Mini) BMW (Z4) 1.5 Toyota (IQ) Nissan (Cube) Peugeot 5008) 1 Ford (Ka) 0.5 Infiniti 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  • 8. Monday, 5 July 2010
  • 9. Monday, 5 July 2010
  • 10. Monday, 5 July 2010
  • 11. Automobiles: BMW (Z4) Monday, 5 July 2010
  • 12. Automobiles: Nissan (Cube) Monday, 5 July 2010
  • 13. Automobiles: Citroen (Picasso) Monday, 5 July 2010
  • 14. Automobiles: Fiat Monday, 5 July 2010
  • 15. Monday, 5 July 2010
  • 16. Monday, 5 July 2010
  • 17. Automobiles: Seat Monday, 5 July 2010
  • 18. Automobiles: Mazda Monday, 5 July 2010
  • 19. Automobiles: Peugoet Monday, 5 July 2010
  • 20. Brand Tracking: Apparel 4 Adidas (VW) Benetton 3.5 3 Hugo Boss Tissot L’Oreal Paris Search Volume Index Forever 21 2.5 2 Nike 1.5 1 Ray Ban Nike (True City) 0.5 Adidas 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  • 21. Apparel: Adidas Monday, 5 July 2010
  • 22. Monday, 5 July 2010
  • 23. Monday, 5 July 2010
  • 24. Apparel: Benetton Monday, 5 July 2010
  • 25. Apparel: Hugo Boss Monday, 5 July 2010
  • 26. Apparel: Nike Monday, 5 July 2010
  • 27. Forever 21 Monday, 5 July 2010
  • 28. Tissot Monday, 5 July 2010
  • 29. Brand Tracking: Media / Entertainment 4 John Mayer Fox (Dollhouse) 3.5 Lost Valentinos Paramount (Transformers) Esquire Six Flags 3 Fox (Night at the Museum) Search Volume Index Disney (Land) 2.5 Eminem MacDonalds Iron Man 2 (Star Wars) 2 Disney (Alice in Wonderland) Paramount (Star Trek) 1.5 Yahoo (Olympics) MacDonalds (McNuggets) 1 Ubisoft (Assassins Creed) Doritos (Blink 182) 0.5 MacDonalds (Avatar) 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  • 30. Media / Entertainment: Doritos Monday, 5 July 2010
  • 31. Media / Entertainment: Assassins Creed Monday, 5 July 2010
  • 32. Media / Entertainment: Night at the Museum Monday, 5 July 2010
  • 33. Media / Entertainment: Transformers Monday, 5 July 2010
  • 34. Monday, 5 July 2010
  • 35. Media / Entertainment: Star Trek Monday, 5 July 2010
  • 36. Monday, 5 July 2010
  • 37. Monday, 5 July 2010
  • 38. Monday, 5 July 2010
  • 39. Monday, 5 July 2010
  • 40. Media / Entertainment: Six Flags Monday, 5 July 2010
  • 41. Monday, 5 July 2010
  • 42. Monday, 5 July 2010
  • 43. Monday, 5 July 2010
  • 44. Brand Tracking: Food / Drink 4 3.5 Molson Coors 3 Molson (Dry) Stella Search Volume Index Wrigleys 2.5 MacDonalds (Star Wars) 2 1.5 MacDonalds (McNuggets) 1 Doritos (Blink 182) Muscle Milk 0.5 Fanta (Virtual Tennis) MacDonalds (Avatar) 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  • 45. Muscle Milk Monday, 5 July 2010
  • 46. Brand Tracking: Misc 4 Olympus Ikea Orange IBM (WImbledon) AT&T (World Cup) 3.5 Malaysia Airways Home Depot 3 Search Volume Index 2.5 Topps 2 USPS 1.5 1 Ray Ban GE (Smart Grid) Hallmark 0.5 Epson 0 Jan 08 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Source: Google Trends (Augmented Reality) Monday, 5 July 2010
  • 47. AT&T World Cup Monday, 5 July 2010
  • 48. AT&T World Cup Monday, 5 July 2010
  • 49. Malaysia Airways Monday, 5 July 2010
  • 50. Monday, 5 July 2010
  • 51. Monday, 5 July 2010
  • 52. Monday, 5 July 2010

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