• Save
Social Media Strategy for Admissions Counselors
Upcoming SlideShare
Loading in...5
×
 

Social Media Strategy for Admissions Counselors

on

  • 756 views

Internal presentation for the admissions department and admissions counselors at Trine University. Lays out justification and reasoning for an actionable strategy ready for implementation.

Internal presentation for the admissions department and admissions counselors at Trine University. Lays out justification and reasoning for an actionable strategy ready for implementation.

Statistics

Views

Total Views
756
Views on SlideShare
756
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media Strategy for Admissions Counselors Social Media Strategy for Admissions Counselors Presentation Transcript

  • How to make an impact using social media as a primary communication (and customer service) tool Niclas Hulting Director of Web Marketing and Social Media @niclashulting
  • [ objective ] (why are we in this meeting? I got stuff to do…)Establish an actionable strategic plan for social media communication targeting prospective, admitted and current students. Using social tools when communicating 1
  • [ communicate with who? ] (or is it whom?)• Prospective students• Admitted students• Current students Using social tools when communicating 2
  • [ but why? ] (YOU matter) Prospective student perspective: Important people to communicate with in the admissions process:• Admissions counselor (You’re #1!)• Current students• guidance counselor• Other admitted students• faculty• administrators• alumni Using social tools when communicating 3
  • [ how ‘they’ communicate ] (social media is dead! long live social!)• 2012 Social Admissions Report – Inigral and Zinch(http://www.slideshare.net/inigral/2012-social-admissions-report)• “How to get more likes, comments and shares” – Hubspot(http://danzarrella.com/infographic-how-to-get-more-likes-comments-and-shares-on-facebook.html)• “No Bullshit Social Media”– Jason Falls / Erik Deckers(http://nobullshitsocialmedia.com/buythisbook) Using social tools when communicating 4
  • [ continuar…]Using social tools when communicating 5
  • ..[ fortsattning… ] Using social tools when communicating 6
  • [ continuer… ] Using social tools when communicating 7
  • [ fortsetzen…] Using social tools when communicating 8
  • [ 继续… ]Using social tools when communicating 9
  • [… ]Using social tools when communicating 10
  • [ content ] (this is what ‘THEY want)• "Real Info. Less fluff."• "I really liked it when I came across tips about enrollment and what NOT to do."• "Tired of seeing this school is awesome messages. Want opinions both negative and positive." Using social tools when communicating 11
  • [ optimizing communicating] (no metrics can tell me how awesome my cat pic is!)To like or not:• I/me posts get more likes.• Content posted later in the day gets more likes/shares. Likes peak around 8 pm, shares around 6 pmWhen to post:• Posts published on Saturdays/Sunday’s receive higher like % than during work weekPost Length:• Short equals better like %, longer equals more shares• Find the middle ground for great engagementPost sentiment:• Positive tone in your post gets more likes. Negative tend to get more commentsType of Post:• Photos are the best way to engage your audience. Followed by text (status update only) and video and link Using social tools when communicating 12
  • [ what tools to use for listening ] (did… did he just call us tools?)• Facebook Profiles• Facebook App – smart phones?• Groups – Join groups that are applicable (Trine University)• Page(s) – Like pages to start interacting• Facebook search – keyword – filter by Public Post• @TrineAdmission (Oooo Shiny!)• Hootsuite? Tweetdeck? Tweetbot? Seeismic? Gremln? Using social tools when communicating 13
  • [ weekly plan ] (consistency breeds accountability = community )• Monday – Talk about what you did over the weekend, what is going on this week, etc.• Tuesday – Photo time. Upload a photo, make it fun, you all have phones…• Wednesday – Ask questions, college admission and college life related.• Thursday – Tell your followers about a obstacle you had in college. Something that you learned and overcame. Big or small – point is that it’s from personal experience.• Friday – TGIF! Talk about what you’re going to do this weekend, etc… Keep it PC, relevant, fun, etc…• Saturday/Sunday – Schedule posts. Be available on your phone if you can, if not, let your followers know that you’re “powering down” over the weekend. Using social tools when communicating 14
  • [ chirp chirp plan ] (twitter? buy me dinner first)• @TrineAdmission (UN: trineadmission PW: thunder2012)• Interaction from everyone – Collaboration!• Add your handle to each tweet – i.e. ^SH for Sam Hartman, ^TJ - Taja Cunningham, etc.• RT your followers – give and you shall receive• @reply to ALL messages (If negative, trolling, flaming – contact me)• DM for “sensitive” information.• Add search keywords – “Trine University” to listen to the conversation (and jump in when you think you can add value to situation)• Tweets – events, fairs, visits, deadlines, fun college stuff, student accolades,• Spelling errors, etc. – It’s ok to say “oops, I messed up” – it humanizes you. Be transparent. Be honest. Communicate. Using social tools when communicating 15
  • [ goal setting ] (tactics + tools = goals)• How do we define success?• Engagement versus follower counts• Testimonials• 50% of prospects connected to our Facebook profile(s)?• Length of goals (semester/academic year/recruiting cycle?) Using social tools when communicating 16
  • [ measuring success ] (life-long customer approach)• When we help 1 student• When we get (positive) feedback• When we find out how they “found” us• When our content is being shared• When we are growing a (positive) community• Long term approach Using social tools when communicating 17
  • [ what did I just say? ] (he’s finally going to shut up)• Consistency is key – “stick to the basics, stick to the basics, Mox!”• Personalize your messaging – story telling humanizes the user behind the device• Know your audience – tone and voice (kthxbai!)• Long term approach – Commit to this. Schedule 15 minutes each day to brainstorm ideas, research content to talk about, monitor and listen to what’s being said – JUMP IN! Using social tools when communicating 18
  • Are you guys ready to do this!? Using social tools when communicating 19