Social media conversations 101 presentation, nov. 2013


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Social media only works if you engage your audience. Here are some conversation ideas to help build your fanbase and get your followers more engaged.

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  • Here are some easy things all of you SHOULD be doing, but let’s make sure:Add your FB link and Twitter handle to our email signature. Pinterest and Instagram as well, depending on your audience.Send an email or FB message to all of your friends and ask them to “like” your page.Ask questions, make comments, get noticed for your input. Use a source like MailChimp to send newsletters. Direct the readers to your SoMe sites.
  • Make sure you remember to put links to your company website on these social media platforms. Then track the analytics. You’ll be surprised by how many referral links you have from SoMe sites.
  • QR code management systems – Google to find one online that fits your needs if you don’t think you can do it yourself.
  • People LOVE infographics and there are free sites where you can build your own.Contests – You no longer have to use sanctioned Apps; however, you till can’t require people to share on their timeline or share on a friend’s timeline to get additional entries.Cover Photos - Facebook just loosened the rules on their cover photo policy. Yes, they have a policy for everything. You can now include calls to action, contact info or references to price or purchase info, but your text can only take up 20% of the space on the photo.
  • Pinterest also announced in mid-March a new analytics tool system. If you have a Pinterest site, you can go to and CONVERT your site to a business account so you can start looking at analytics. It’s open to verified accounts, so get verified. Pinterest analytics shows the most recent pins, how many people have visited your sites from Pinterest (using link-thru URLs), and how many Pinterest impressions the content generates.
  • See next slide for stats
  • 80% in Sept. 2013. Down from 97% in Dec. 2012, so obviously men are starting to use this platform as well. Pinterest gets 41% of e-commerce traffic, whereas FB gets 37%.The average YouTube user spends 15 to 25 minutes per day on the site — we like being entertainedGood example site - (webisodes are stellar content series. The webisodes features videos "as told by" French Connection apparel — the magic dress, the jumper, the blouse — to show off the season's pieces. The videos are quirky and entertaining, but most of all, they position French Connection as a fashion-forward and digital-savvy brand.)
  • They are suffering after their privacy policy fiasco, but they are slowly rebuilding their base. They are back up to 150 m monthly active users, and 55m average photos uploaded per day.
  • Have you ever thought of using a discount site to sell event tickets, attraction tickets, or gift certificates to your store?
  • Millennials - The way to win over these digital natives is to add some value, provide utility (they have 15 tabs open on their browser while getting push alerts from their phones and posting pics on Instagram – Multitaskers!!!), entertain, acknowledge their individuality and get friends involved.They like to get rewarded -  rewarding is most effective as a retention tool, and not an acquisition tool. Giving away a prize to your 10,000th fan is nice, but do something for the 9,999 fans you already have who keep your site active.Make sure your websites are mobile friendly. 1 Billion smartphones or tablets will be sold in 2013.MySpace is one of the platforms of choice if you have a store, event or attraction that deals with a lot of music. MySpace has 44% reach compared to FB’s 42% reach2X as likely to use YouTube and FB with 50% reach8% reach with Twitter even though they are 2X more likely to use it than the average American
  • A good way to keep track of your accounts. Also offers a statistics option, some are free but some are pay to play.
  • Social media conversations 101 presentation, nov. 2013

    1. 1. Social Media Conversations Presented by: Nicky Reynolds
    2. 2. - The intermixing of people or groups previously segregated Social Media Integration - The act of spreading your brand across the popular social media platforms, and being active on all of them SOME INTEGRATION In – te – gra – tion
    3. 3. Don’t panic.
    4. 4. Get Found  Connect and Engage  Create a Community  Promote Content  Don’t cancel your email BUSINESS GOALS FOR USING FACEBOOK 
    5. 5. Include social media icons in emails  Ask subscribers to share and connect  Send a dedicated email campaign  Provide incentives  Promote email sign-up via social networks  Build an email opt-in form on Facebook  Don’t forget SMS (text) if you can afford it  Promote email marketing on your blog if you have one  Include “Retweet This!” snippet in emails  INTEGRATING EMAIL MARKETING AND SOCIAL MEDIA
    6. 6. INTEGRATING SOCIAL ACTIVITIES WITH OTHER EFFORTS Convert your social followers to email contacts for your e-newsletters  Ask for referrals – that’s where “sharing” and unique conversation ideas come into play!  Strengthen your SEO by creating good content  Get press – target journalists who have a large SoMe following because they’ll get people to your site 
    7. 7. Live Events – • Host a Twitter Party during one of your biggest events to get event-goers involved in the promotion! Give away prizes, ask trivia questions, share photos, etc. Using QR Codes – The RIGHT Way • Should go to a mobile friendly site, contest form, e-newsletter sign-up form, etc. – NOT to your main website • Don’t let them go into the void – use a code management system to track scans Tools of the Trade • Pick a good social media tool to help you create and track your Campaigns (I’ll show you a few later)
    8. 8. Create an Engaging Network • Events • Videos • Discussions/Conversations • Photos & Infographics • Blog Articles / News Stories • Giveaways –There are specific rules associated with Facebook giveaways; however you no longer have to use a sanctioned App! • Ask a question – you’ll get answers! • Create an engaging cover photo and change it out periodically - *Again, there are rules!
    9. 9. More Ideas: • Introduce a Fan of the Week program • Hold a special Fan Day thanking fans for their support and input, and Reward them with prizes, coupons, promo codes, etc. • Fan Page Freebie Friday – Who wants a Freebie? Get 100 shares of this post, and we’ll give away a prize to a random fan. • Show Off Friday – We’re so proud of ____ (attraction, destination, photo, Article, blog post, customer, employee, etc.) that we want to brag about it! • T3/TN Travel Tuesdays – Thanks for traveling! Here are some great deals! – Does your industry do something similar? • Caption This – show photos of something in your town and ask fans to create a caption. Bonus – give a prize to the person who’s caption generates the most “likes.” • Fan photo of the week – submit your photos of our town, a favorite Seasonal icon, etc. (new one each week), and we’ll pick one every week to showcase on our Facebook Page! - - You can post as a regular post or put it as your Cover Photo for the week. *It doesn’t have to be Related to your industry (although that’s great) – just get attention! • Share this post at least 100 times by XXX Date and we’ll give away a really cool prize!
    10. 10. OTHER SOCIAL MEDIA SITES YOU SHOULD BECOME ENGAGED WITH AS YOU MOVE FORWARD Twitter Instagram Pinterest LinkedIn MySpace Discount Sites
    11. 11. Pinterest 80% of Pinterest’s FB fans are women* Pinterest hit 10 million U.S. monthly unique visitors faster than any independent site in history. They currently have ~12 m monthly unq visitors, over 70 m users, and more than 9 m FB-connected users Daily users increased by 1,047% in 2012. Currently, there are 2.5 billion monthly pageviews. 5 million pins per day. Pinterest shoppers average $140-180 per order YouTube It’s the 2nd largest search engine in the U.S. next to only its owner, Google.
    12. 12. MySpace – Seriously • 2015 – There will be 83 M Millennials (a.k.a. digital natives) and 74 M Boomers • Issues for Millennials: Safety, Globalization (want to be connect to the rest of the world), and Technology (cell phones, IPods, laptop) Favorite websites for Millennials: 1. StumbleUpon 2. Mashable 3. Facebook 4. MSN & Yahoo 5. Google News 6. YouTube 7. Craigslist 8. Ebay 9. MySpace Millennials are 130 times more likely to use internet than the average American. It’s twice as likely to be internet access on their phone.
    13. 13. HOW TO KEEP UP There are several sites like Hootsuite, TweetDeck, and Vertical Response that help you manage your networks.  TweetDeck is a desktop application.  Hootsuite and Vertical Response are internet based so you can check them from any computer with internet.  Most have apps you can download onto your smart phone or tablet device.  Here are 2 examples… 
    14. 14. Helpful Resources o o o o o o o o o o o* (great for stats) – closed groups for your industry (Tourism Geeks) Subscribe to Mari Smith on Facebook and subscribe to her eNewsletter* Subscribe to Peter Shankman. He’s just cool. HARO (more PR than SoMe, but didn’t want to leave it out!) Subscribe to eMarketer’s Daily eNewsletters HubSpot has some good whitepapers Tracking –
    15. 15. Tools You Need to Know About • TwitterCounter • SocialBro • SocialSeek • Wildfire Social Media App • Klout (your social score) • Cyfe (monitor services like AdSense, MailChimp, Google Analytics, etc.) • FollowerWonk • Google Alerts • HowSociable • NetVibes • Pinerly (schedule pins) • Seesmic, Hootsuite, Tweetdeck • TweetPsych (analyzes last 1000 Tweets) • Tweet Reach (measures impact Of conversations) • WhoUnfollowedMe
    16. 16. CONTACT ME Twitter: TrickyNicky LinkedIn: Nicky Reynolds Pinterest: AuntieNickNick