Here are some easy things all of you SHOULD be doing, but let’s make sure:Add your FB link and Twitter handle to our email signature. Pinterest and Instagram as well, depending on your audience.Send an email or FB message to all of your friends and ask them to “like” your page.Ask questions, make comments, get noticed for your input. Use a source like MailChimp to send newsletters. Direct the readers to your SoMe sites.
Make sure you remember to put links to your company website on these social media platforms. Then track the analytics. You’ll be surprised by how many referral links you have from SoMe sites.
QR code management systems – Google to find one online that fits your needs if you don’t think you can do it yourself.
People LOVE infographics and there are free sites where you can build your own.Contests – You no longer have to use sanctioned Apps; however, you till can’t require people to share on their timeline or share on a friend’s timeline to get additional entries.Cover Photos - Facebook just loosened the rules on their cover photo policy. Yes, they have a policy for everything. You can now include calls to action, contact info or references to price or purchase info, but your text can only take up 20% of the space on the photo.
Pinterest also announced in mid-March a new analytics tool system. If you have a Pinterest site, you can go to buisness.pinterest.com and CONVERT your site to a business account so you can start looking at analytics. It’s open to verified accounts, so get verified. Pinterest analytics shows the most recent pins, how many people have visited your sites from Pinterest (using link-thru URLs), and how many Pinterest impressions the content generates.
See next slide for stats
80% in Sept. 2013. Down from 97% in Dec. 2012, so obviously men are starting to use this platform as well. Pinterest gets 41% of e-commerce traffic, whereas FB gets 37%.The average YouTube user spends 15 to 25 minutes per day on the site — we like being entertainedGood example site - http://www.youtube.com/user/frenchconnection (webisodes are stellar content series. The webisodes features videos "as told by" French Connection apparel — the magic dress, the jumper, the blouse — to show off the season's pieces. The videos are quirky and entertaining, but most of all, they position French Connection as a fashion-forward and digital-savvy brand.)
Have you ever thought of using a discount site to sell event tickets, attraction tickets, or gift certificates to your store?
Millennials - The way to win over these digital natives is to add some value, provide utility (they have 15 tabs open on their browser while getting push alerts from their phones and posting pics on Instagram – Multitaskers!!!), entertain, acknowledge their individuality and get friends involved.They like to get rewarded - rewarding is most effective as a retention tool, and not an acquisition tool. Giving away a prize to your 10,000th fan is nice, but do something for the 9,999 fans you already have who keep your site active.Make sure your websites are mobile friendly. 1 Billion smartphones or tablets will be sold in 2013.MySpace is one of the platforms of choice if you have a store, event or attraction that deals with a lot of music. MySpace has 44% reach compared to FB’s 42% reach2X as likely to use YouTube and FB with 50% reach8% reach with Twitter even though they are 2X more likely to use it than the average American
A good way to keep track of your accounts. Also offers a statistics option, some are free but some are pay to play.
Social media conversations 101 presentation, nov. 2013
- The intermixing of people or groups
Social Media Integration
- The act of spreading your brand across
the popular social media platforms, and
being active on all of them
In – te – gra – tion
Connect and Engage
Create a Community
Don’t cancel your email
BUSINESS GOALS FOR USING FACEBOOK
Include social media icons in emails
Ask subscribers to share and connect
Send a dedicated email campaign
Promote email sign-up via social
Build an email opt-in form on
Don’t forget SMS (text) if you can
Promote email marketing on your blog
if you have one
Include “Retweet This!” snippet in
INTEGRATING EMAIL MARKETING
AND SOCIAL MEDIA
INTEGRATING SOCIAL ACTIVITIES WITH OTHER
Convert your social followers to email
contacts for your e-newsletters
Ask for referrals – that’s where
“sharing” and unique conversation
ideas come into play!
Strengthen your SEO by creating
Get press – target journalists who
have a large SoMe following because
they’ll get people to your site
Live Events –
• Host a Twitter Party during one of your biggest events to get event-goers
involved in the promotion! Give away prizes, ask trivia questions, share
Using QR Codes – The RIGHT Way
• Should go to a mobile friendly site, contest form, e-newsletter sign-up
form, etc. – NOT to your main website
• Don’t let them go into the void – use a code management system to track
Tools of the Trade
• Pick a good social media tool to help you create and track your
Campaigns (I’ll show you a few later)
Create an Engaging Network
• Photos & Infographics
• Blog Articles / News Stories
• Giveaways –There are specific rules associated
with Facebook giveaways; however you no
longer have to use a sanctioned App!
• Ask a question – you’ll get answers!
• Create an engaging cover photo and change
it out periodically - *Again, there are rules!
• Introduce a Fan of the Week program
• Hold a special Fan Day thanking fans for their support and input, and
Reward them with prizes, coupons, promo codes, etc.
• Fan Page Freebie Friday – Who wants a Freebie? Get 100 shares of
this post, and we’ll give away a prize to a random fan.
• Show Off Friday – We’re so proud of ____ (attraction, destination, photo,
Article, blog post, customer, employee, etc.) that we want to brag about it!
• T3/TN Travel Tuesdays – Thanks for traveling! Here are some
great deals! – Does your industry do something similar?
• Caption This – show photos of something in your town and ask fans to
create a caption. Bonus – give a prize to the person who’s caption generates
the most “likes.”
• Fan photo of the week – submit your photos of our town, a favorite
Seasonal icon, etc. (new one each week), and we’ll pick one every
week to showcase on our Facebook Page! - - You can post as a regular
post or put it as your Cover Photo for the week. *It doesn’t have to be
Related to your industry (although that’s great) – just get attention!
• Share this post at least 100 times by XXX Date and we’ll give away
a really cool prize!
OTHER SOCIAL MEDIA SITES YOU
SHOULD BECOME ENGAGED WITH
AS YOU MOVE FORWARD
80% of Pinterest’s FB fans are women*
Pinterest hit 10 million U.S. monthly unique visitors faster than any
independent site in history. They currently have ~12 m monthly unq
visitors, over 70 m users, and more than 9 m FB-connected users
Daily users increased by 1,047% in 2012. Currently, there are 2.5 billion
monthly pageviews. 5 million pins per day.
Pinterest shoppers average $140-180 per order
It’s the 2nd largest search engine in the U.S. next to only its
MySpace – Seriously
• 2015 – There will be 83 M Millennials (a.k.a. digital natives)
and 74 M Boomers
• Issues for Millennials: Safety, Globalization (want to be connect to
the rest of the world), and Technology (cell phones, IPods, laptop)
Favorite websites for Millennials:
4. MSN & Yahoo
5. Google News
Millennials are 130 times more likely to use internet than the average
American. It’s twice as likely to be internet access on their phone.
HOW TO KEEP UP
There are several sites like
Hootsuite, TweetDeck, and Vertical Response that
help you manage your networks.
TweetDeck is a desktop application.
Hootsuite and Vertical Response are internet based
so you can check them from any computer with
Most have apps you can download onto your smart
phone or tablet device.
Here are 2 examples…
ExpandedRamblings.com (great for stats)
Facebook.com – closed groups for your industry (Tourism Geeks)
Subscribe to Mari Smith on Facebook and subscribe to her
Subscribe to Peter Shankman. He’s just cool. HARO (more PR than
SoMe, but didn’t want to leave it out!)
Subscribe to eMarketer’s Daily eNewsletters
HubSpot has some good whitepapers
Tracking – SocialMention.com
Tools You Need to
• Wildfire Social Media App
• Klout (your social score)
• Cyfe (monitor services like AdSense,
MailChimp, Google Analytics, etc.)
• Google Alerts
• Pinerly (schedule pins)
• Seesmic, Hootsuite, Tweetdeck
• TweetPsych (analyzes last 1000
• Tweet Reach (measures impact