Online Trends for 2014
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Online Trends for 2014

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2014 is going to be huge online for the Internet, with some predictions suggesting online retail sales may eclipse real world sales this year. ...

2014 is going to be huge online for the Internet, with some predictions suggesting online retail sales may eclipse real world sales this year.
Some of the big trends online this year might surprise you! Find out about the rise of mobile commerce, 'The Cloud' and the decline of some previously hot technology.

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  • Nicky Jurd - Precedence - It’s ok to take photos of me and put on Facebook - I encourage you to leave a comment there about the presentation, if you say something nice please take a $20 note off the back table as you leave - Hash tag for today’s event is #2014trends - If you want to talk about me on Twitter, today, or any other day, my username is NickyJurd - So if I see you playing with your phone, I won’t think you’re rude
  • 1. Mobile CrazyMobile and desktop internet usage are now on par in all age demographicsUsers more savvy and comfortableApps becoming more functionalMobile shopping (sales) up 28%Google's mobile algorithm gives pref to mobile friendly sitesGrab your phone and look at your website - what's difficultGet a mobile friendly version or responsive website
  • Get a mobile friendly version or responsive website
  • 2. New World AdsFacebook $8bn Annual Ad RevenueFacebook - Will be more brutally competitive as time goes onAttributes of an ideal customer to advertise to on FacebookThe under 35 year old will see more TVCs on YouTube, than on TVMultiscreen world - persists across sessionGoogle Remarketing getting bigger - best ads everDo some Facebook advertising, look at moving some ad spend onlineLots of opportunities for precise demographic targetting
  • Do some Facebook advertising, look at moving some ad spend onlineLots of opportunities for precise demographic targetting
  • 3. eCommerce SuperstarsHobby businessesNiche productsBuying more online than offlineThe majors trying to slice at online; Harvey Norman, Coles & WooliesCommon things going onlineTime to sell stuffWhat can you sell?
  • What can you sell?
  • 4. Rankings are differentSocial media; Twitter, blog posts, likes and sharesMake humans happyGoogle authorship matters for expertiseWrite great stuff, get it out thereMore content driven than ever before3 articles you can write that show your expertiseCustomer cycle: ask for the review (like asking for the referral)Creative ways of asking for a reviewMap listings still super importantGet out your phone and find yourself on the mapWestern Lowland GorillaPhoto taken by KabirBakie at the Cincinnati Zoo July, 2005
  • Customer cycle: ask for the review (like asking for the referral)Map listings still super important
  • 5. Free Social Media is OverYou will need to pay for fansExpect to pay for fans to see postsImage-centric content performs better in all channelsStrategise towards people talking about you on their own profilesShout out ideas on how to incentivise customers to talk about you
  • Strategise towards people talking about you on their own profiles
  • “First you ignore trends, then you laugh at them, then you fight them, then your competitors win.”- Ghandi & Nicky

Online Trends for 2014 Online Trends for 2014 Presentation Transcript

  • Online Trends for 2014 Coming soon, red hot & wickedly profitable.
  • I Won’t Think You’re Rude… fb.com/NickyJurd Nicky Jurd is awesome! @NickyJurd #2014trends WEBSITES. HOSTING. MARKETING.
  • What’s on the Menu 1. Mobile crazy 2. New world ads 3. eCommerce superstars 4. Rankings are different 5. Free social media is over WEBSITES. HOSTING. MARKETING.
  • Mobile is now #1
  • Key Take Away Get a mobile-friendly or responsive website.
  • Ads are going native
  • Key Take Away Lots of opportunities for precise demographic targeting. Move some ad spend online.
  • eCommerce goes local
  • Key Take Away Sell something.
  • Rankings are different now
  • Key Take Away Get active on the map. Ask for the review.
  • Free social media is over
  • Key Take Away Get people talking about you on their own profiles. It’s free.
  • What we Ate … 1. Mobile crazy 2. New world ads 3. eCommerce superstars 4. Rankings are different 5. Free social media is over WEBSITES. HOSTING. MARKETING.
  • “First you ignore trends, then you laugh at them, then you fight them, then your competitors win.” - Ghandi & Nicky