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Taklk About Local webex sess 3 june 2010Presentation Transcript
William Perrin TAL
Talk About Local Empowering communities with simple websites Marketing & Outreach – session 3 Training for UK online centres June 2010 William Perrin - [email_address] Nicky Getgood – email@example.com Mike Rawlins – firstname.lastname@example.org Talk About Local Ltd http://talkaboutlocal.org
Website created for and by a busy local community centre.
Community website for Penhill - active local groups are currently being trained in how to publish their news on the website.
‘A website for those of us who live in Charlemont Drive and the roads leading off’ with ten authors.
‘A new space for Moretonians to express themselves and for ideas and knowledge to be shared.’
Website that charts the progress of Trax, a project that gives a group of local young people an introduction to motor mechanics.
Website created by community activist to encourage Bristol council to help improve the dire state of a Kingsley House’s gardens.
A site that publishes what’s created by the Newsome Grapevine, a free weekly get-together for people who want to find out what’s going on in Newsome, share information and learn how to do something new.
Website for local news and information for the small rural community of Cricklade.
Wordpress ‘blogs’ ARE proper websites!
We have had some feedback that some customers don't feel 'blogs' are 'proper' websites. However, many people and companies use Wordpress to create simple websites that are easy for readers to use and navigate, such as:
The term 'blog' may have a bad press as 'online diaries', but a Wordpress site is essentially a blank canvas - it is what you make it.
How did they do it?
they worked with the right people
W14 London’s Annette volunteers much of her spare time for community work.
Walsall UK online centre worked with members of the Caldmore Festival Committee, who were organising the event on a voluntary basis.
Bethesda UK online centre in Bristol worked with a community activist campaigning for the cause of Kingsley House gardens, who was keen to spread the word and rally support.
Rosmini Centre and Wings Project both active community centres with lots going on that need to tell their stories.
They identified an individual or group who had something to say and do about their community, who are passionate enough to devote some time to developing it.
Target the right groups/organisations, such as:
Scouts, Brownies, etc.
Churches, Mosques, etc.
Community First Responders
Look online locally - who has a site and more importantly, which obvious candidates don’t?
People fighting campaigns/local grievances (not race/religion!)
New areas/housing communities - people who don’t have roots who need to come together.
Talk About Local will help you identify groups and people near you that would be ripe for creating a sustainable community website. These people are not always your usual UK online centre customers:
You don’t have to recruit your normal customers – it’s fine to get people who can already use the web.
Key to a successful site is contributions from local people who are passionate about their place and issues that affect them locally.
They may me comfortable with the internet already but not know how easy it is to make a website.
Wii Playing in Kirklees (Newsome Grapevine)
Target people in the right way:
Through a personal and trusted contact, often with a face-to-face discussion.
Try to approach an existing contact within your target group.
If you do not have an existing contact, think about who could make you a personal introduction.
Might your centre managers or Board members have the connections you need?
Think about who might be able to put you in touch with people you need, this approach works far better than cold calling.
Target people with the right offer:
Tell them you can help them create a simple, free yet powerful website that will look clean professional, will bring their work to a wider audience and get people involved in the discussion.
There is no nasty programming or web design required - if they can use Facebook or order a book off Amazon, they can use Wordpress or similar.
If they already have a rather old, uninspiring website that doesn't get much attention - explain you can help them create a website that they can regularly update with latest news, events, photos, film, etc., that readers can respond to via comments and subscribe to receive via email bulletins.
Wordpress sites particularly Google up very well, to make your site easy to search for and stumble across.
Kington Blackboard writers at the Xmas lights switch-on
Kington Blackboard writers at the Xmas lights switch-on
Lesson plan - JUST DO IT :
So you have your target group, now it's time to teach them. Main points are:
Start with a small presentation about the focus of community websites - we will give you a template PowerPoint presentation so you can show vivid examples that should inspire!
Take the Just Do It approach - start with practical setting up of Wordpress sites rather than talking around them. Get the technical hurdle over and done with- learners will be pleasantly surprised by how simple it is! Do first, discuss second.
Lead don't guide where possible. Push a little more than you would do with traditional UK online centre customers - this approach has worked wonders for Nyree Scott in Cambridgeshire.
Then set homework…….
Once you have helped people create their community sites, set homework tasks for people to create simple content for the websites. Such as:
Find a local notice or poster (notice of meeting, lost cat, gig poster, etc.) and put its content online.
Local memories - talk to an older member of the community and talk about their memories
Talk about your Parish Council, post a notice of theirs online.
Street environment - fly tipping, litter, graffiti, etc.
Review a local gig or play
Local art - gallery, public art, sculpture, war memorial. Put a picture and info online.
Search YouTube for a locally relevant video, embed this into a post on your website and publish it.
We are creating resources to help you with content ideas at http://talkaboutlocal.org /content Get people fired up and raring to go straight away with simple, achievable things they can do well and feel proud of!
Wings Vehicle Project: Pimp My Ride
Spread the word about your community websites:
Once it has a little content, get people reading! Simple tips to get the word out about the new website and get the wider community involved.
Posters and flyers in local communal areas - pubs, community centres, churches, foyer noticeboards, etc.
Moo cards - cheap business cards from http://uk.moo.com /
Advertising in the local press or newsletters - if you feel this might help contact us, we may be able to help.
Email your local contacts - you can create simple and visually striking email circulars for free using www.mailchimp.com
Consider using social networking sites such as Facebook or Twitter - spread the word amongst local contacts on there.
An audience will help motivate the authors to keep going and get more community input. More hints and tips on how to market your website can be found at http://talkaboutlocal.org.uk / marketing/
Fred Ferris, Penhill Town Crier
Additional centre support includes:
Fun training webinars throughout June and July and beyond to help you tackle issues and hear other people’s experiences.
We shall also provide materials for centres to redo their own website for free using talk about local skills on our website
You will receive a milestone plan to guide you and help measure progress
http://talkaboutloca.org.uk/content is almost ready with suggestions for things your trainees can write about
Please stay in touch with us throughout – don’t wait until the end if you are having problems
We are here to help you achieve some great quality work and reinforce your centre's position as an integral part of community life. We want to help you do and create something meaningful and worthwhile rather than focusing on achieving targets for their own sake.