Three billion videos are watched online every day

Obama inauguration 19 million concurrent live video streams

19 million concurrent live video streams

March madness Total of 8.6 million hours of viewing

Total of 8.6 million hours of viewing

“ Whenever my 9 year old son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. He never Googled anything” Ian Kennedy, Heads of Service Innovation at Nokia Ref: ReadWriteWeb Is YouTube the Next Google? Written by Alex Iskold

“ Whenever my 9 year old son needed any information, he would open up YouTube, type in the search term and then just watch the videos that showed up as matches. He never Googled anything” Ian Kennedy, Heads of Service Innovation at Nokia

Ref: ReadWriteWeb Is YouTube the Next Google? Written by Alex Iskold

““ customer-to-customer” (C2C) marketplace is a very apt description of what is happening today. Enabled by blogs, pod casts and social networking sites and mashups, the consumer today can be as informed about any subject as never before in history and even more importantly, has the easy means to communicate his or her knowledge and expertise to anyone else in the world. In the context of the travel industry, everyone can become a travel agent, tour operator, or even destination marketer at least in his or her own mind. The ingredients and the tools are certainly at their disposal. Travel Industry Wire

““ customer-to-customer” (C2C) marketplace is a very apt description of what is happening today. Enabled by blogs, pod casts and social networking sites and mashups, the consumer today can be as informed about any subject as never before in history and even more importantly, has the easy means to communicate his or her knowledge and expertise to anyone else in the world. In the context of the travel industry, everyone can become a travel agent, tour operator, or even destination marketer at least in his or her own mind. The ingredients and the tools are certainly at their disposal. Travel Industry Wire

Why is this important? The average US home will consume over 1 terabyte of digital content per month.... by 2010

The average US home will consume over 1 terabyte

of digital content per month.... by 2010

There’s a revolution going on On newspapers... “ ...little more can be said in their favour than that they do not require batteries to operate, you can swat flies with them, and they can still be used to wrap fish” Joseph Epstein, Commentary magazine

On newspapers...

“ ...little more can be said in their favour than that they do not require batteries to operate, you can swat flies with them, and they can still be used to wrap fish”

Joseph Epstein, Commentary magazine

There’s a revolution going on

There’s a revolution going on The broadcast industry is next... Source - Pew Research Dec 2008

The broadcast industry is next...

The industry now

1st layer - free Free to view Advertising supported Short content Tough to monetise Tough to control Market shakeout coming

Free to view

Advertising supported

Short content

Tough to monetise

Tough to control

Market shakeout coming

2nd layer - corporate Content viewers will not pay for content Content owners will pay to have content delivered Corporates, government, sports clubs, churches, etc Brand, stick, engage, buy, sample, interact, network, leverage,

Content viewers will not pay for content

Content owners will pay to have content delivered

Corporates, government, sports clubs, churches, etc

Brand, stick, engage, buy, sample, interact, network, leverage,

3rd layer - premium Niche content Content more easily ‘monetised’ ie viewers prepared to pay for content

Niche content

Content more easily ‘monetised’

ie viewers prepared to pay for content

Video value chain

4th layer - Broadcasters Multiple revenue sources Probably a traditional broadcast model sitting behind it ...opens up niche broadcast opportunities...

Multiple revenue sources

Probably a traditional broadcast model sitting behind it

...opens up niche broadcast opportunities...

Video value chain

Why you need a Video CMS … .. And a Content Delivery Network

… .. And a Content Delivery Network

Tourism Australia Multiple locations, destinations, content, audiences www.australia.com www.tourism.australia.com ATE Online Media portal One intranet

Multiple locations, destinations, content, audiences

www.australia.com

www.tourism.australia.com

ATE Online

Media portal

One intranet

Tourism NSW Similar to Tourism Australia Social networking sites www.visitnsw.com

Similar to Tourism Australia

Social networking sites

www.visitnsw.com

Tourism Queensland Multi sourced content UGC: 5,500 images Social networking Lead generation www.eyeonq.com

Multi sourced content

UGC: 5,500 images

Social networking

Lead generation

www.eyeonq.com

Sydney Opera House TV Multi sourced content WebTV portal Social networking Search and ticket sales www.soh.tv

Multi sourced content

WebTV portal

Social networking

Search and ticket sales

www.soh.tv

Tourism Tasmania Entertainment Piggbacking Engaging content www.tasmaniathemovie.com.au

Entertainment

Piggbacking

Engaging content

www.tasmaniathemovie.com.au

Palm Sunday Mass World Youth Day handover Broadcast live from the Vatican Crew of four people - technicians and production Audience mainly in Australia www.xt3.com http://Video.xt3.com

World Youth Day handover

Broadcast live from the Vatican

Crew of four people - technicians and production

Audience mainly in Australia

www.xt3.com

http://Video.xt3.com

CyclingMasters.tv World Masters Track Cycling Championships 4 camera production Multiple revenue sources: Fixed fee Pay-per download sponsorship

World Masters Track Cycling Championships

4 camera production

Multiple revenue sources:

Fixed fee

Pay-per download

sponsorship

The leaders? Hulu BBC ABC

Hulu

BBC

ABC

The future - HD Two main issues Bandwidth Processing power

Two main issues

Bandwidth

Processing power

The future - mobile Example: http://bit.ly/sydneyff

Example:

http://bit.ly/sydneyff

The challenges Infrastructure Price (retail and wholesale) Quality NBN Behavioural (BitTorrent) Cultural “stealing is ok” mentality

Infrastructure

Price (retail and wholesale)

Quality

NBN

Behavioural (BitTorrent)

Cultural “stealing is ok” mentality

The home of the future Screen in every room (and every pocket) Access to world’s library of content Ubiquitous broadband and super-powerful machines

Screen in every room (and every pocket)

Access to world’s library of content

Ubiquitous broadband and super-powerful machines

Resources Websites: hotelmarketing.com / Travelindustrywire.com / VTV (http://vtv.vfmleonardo.com) Blogging : Starwood, Eurostar and STA Travel Podcasting : Lonely Planet, Orbitz, Virgin Atlantic, The Independent and Heartbeat guides Social networking and user generated content : TripAdvisor, Yahoo, Contiki and Sheraton Online video : YouTube, Travelistic and MGM Grand Las Vegas RSS :Expedia, STA Travel, Virgin Holidays, Orbitz, and Conde Nast Tagging : del.icio.us, Flickr and Travbuddy Mash-ups and Open API’s : Locale, Virtual Tourism, Blogabond, 43 Places and TripAdvisor Wikis : Wikitravel, World66 and TripAdvisor, iGoUGo AJAX: (Kayak, Sidestep, Farecast and Google Maps

Resources www.videonuze.com www.contentinople.com www.streamingmedia.com www.reelseo.com

www.videonuze.com

www.contentinople.com

www.streamingmedia.com

www.reelseo.com

Events AIMIA Commercialising Video Sept 24 th 2009,Sydney www.aimia.com.au E-tourism Summit October 13-14th , 2009 New York www.etourismsummit.com

AIMIA Commercialising Video

Sept 24 th 2009,Sydney

www.aimia.com.au

E-tourism Summit

October 13-14th , 2009 New York

www.etourismsummit.com

Question time Nick Bolton General Manager, Melbourne e: [email_address] m: 0412 101726 Twitter / Skype / LinkedIn: nickybee99 Twitter: @viocorp

Nick Bolton

General Manager, Melbourne

e: [email_address]

m: 0412 101726

Twitter / Skype / LinkedIn: nickybee99

Twitter: @viocorp