Aimia Connect Hype About Online Video V2

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Notes on slide 1

Green V, PSD with shadow

Overview - this needs to be a snappy and witty overview of the market. Possibly a video Something about YouTube being dumb or similar

Something - probably from Ross or similar showing growth in online video consumption Remember - single theme slides and visual imagery for max impact

Show chart of print revenue and trauma in that industry

Triangle diagram

Show animated Viostream diagram

Diagram showing 1st layer highlighted

Diagram showing 2nd layer highlighted

Diagram showing 3rd layer highlighted

Diagram showing top layer highlighted

Function of bandwidth available and CPU power YouTube Viostream

Favorites, Groups & Events

Aimia Connect Hype About Online Video V2 - Presentation Transcript

What is Viocorp?
- Australia’s leading online video technology company
Three billion videos are watched online every day
Why is this important?
- The average US home will consume over 1 terabyte
- of digital content per month.... by 2010
There’s a revolution going on
- On newspapers...
- “ ...little more can be said in their favour than that they do not require batteries to operate, you can swat flies with them, and they can still be used to wrap fish”
- Joseph Epstein, Commentary magazine
There’s a revolution going on
There’s a revolution going on
- The broadcast industry is next...
Source - Pew Research Dec 2008
The industry now
Video value chain
1st layer - free
- Free to view
- Advertising supported
- Short content
- Tough to monetise
- Tough to control
- Market shakeout coming
2nd layer - corporate
- Content viewers will not pay for content
- Content owners will pay to have content delivered
- Corporates, government, sports clubs, churches, etc
- Brand, stick, engage, buy, sample, interact, network, leverage,
3rd layer - premium
- Niche content
- Content more easily ‘monetised’
- ie viewers prepared to pay for content
Video value chain - new
4th layer - Broadcasters
- Multiple revenue sources
- Probably a traditional broadcast model sitting behind it
- ...opens up niche broadcast opportunities...
Tourism Queensland
- Multi sourced content
- UGC, 5,500 images
- Social networking
- Lead generation
- www.eyeonq.com
Palm Sunday Mass
- World Youth Day handover
- Broadcast live from the Vatican
- Crew of four people - technicians and production
- Audience mainly in Australia
- www.xt3.com
- http://Video.xt3.com
QBE
- DIY creation
- Rapid publishing
- Engaging content
- Immediacy > quality
CyclingMasters.tv
- World Masters Track Cycling Championships
- 4 camera production
- Multiple revenue sources:
Obama inauguration
- 19 million concurrent live video streams
March madness
- Total of 8.6 million hours of viewing
The leaders?
- Hulu
- BBC
- ABC
- Facebook
The future - HD
- Two main issues
The future - mobile
- Example:
- http://bit.ly/sydneyff
The future - Viobroadcast
The main tech landscape
- Adobe - Adaptive streaming, DVR functionality
- Microsoft - Silverlight, SmoothHD
- Akamai plus other CDNs
- Hulu, Boxee, etc
- Put all together you have online TiVO functionality
The challenges
- Infrastructure
- Behavioural (BitTorrent)
- Cultural “stealing is ok” mentality
The home of the future
- Screen in every room (and every pocket)
- Access to world’s library of content
- Immersive gaming experience
- Ubiquitous broadband and super-powerful machines
Question time

+ Nick Bolton Nominate

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What is AIMIA Connect 09?
This one day Digital Medi more

What is AIMIA Connect 09?
This one day Digital Media Industry Conference is designed to educate and entertain you with a selection of case studies on recent AIMIA Award winning Australian digital media projects and campaigns. It will also bring you the latest forecasts and trends by some of the most prominent thought leaders in the industry.

Topics covered include:
- The Future of Digital Advertising: What are the trends in terms of consumption, growth of video and where are the opportunities for advertisers?
- Mobile: More consumers, more response - beyond the hype
- Managing your online presence: Leveraging the opportunities and making the most out of every visitor
- Cross Platform Content: Setting the tone of the mobile channels role in connecting multiple platforms...and much more.

AIMIA Connect 09 offers you the opportunity to:
- Learn from Australia’s best in Digital Media
- Hear about the latest industry trends
- Debate key issues on the predicted growth of the industry, nationally and internationally
- Build a network of contacts with key people in the industry

AIMIA Connect 2009: Exploring Australia's Digital Brilliance
Sydney, July 2, 2009 - Rydges Hotel, World Square

Register Here!

What is AIMIA Connect 09?
This one day Digital Media Industry Conference is designed to educate and entertain you with a selection of case studies on recent AIMIA Award winning Australian digital media projects and campaigns. It will also bring you the latest forecasts and trends by some of the most prominent thought leaders in the industry.

Topics covered include:
- The Future of Digital Advertising: What are the trends in terms of consumption, growth of video and where are the opportunities for advertisers?
- Mobile: More consumers, more response - beyond the hype
- Managing your online presence: Leveraging the opportunities and making the most out of every visitor
- Cross Platform Content: Setting the tone of the mobile channels role in connecting multiple platforms...and much more.

AIMIA Connect 09 offers you the opportunity to:
- Learn from Australia’s best in Digital Media
- Hear about the latest industry trends
- Debate key issues on the predicted growth of the industry, nationally and internationally
- Build a network of contacts with key people in the industry

Don’t miss this opportunity to participate in, and be inspired by, what is guaranteed to be a day filled with learning, debating and networking!

View Program details here:

Event Details:
Date: Thursday,2 July, 2009
Venue: Rydges, World Square, Sydney
Address: 389 Pitt St, Sydney

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