My Space Platform

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My Space Platform

  1. 1. MySpace Platform By Nicky Pinsker Peter Ellen Michelle Mellina
  2. 2. Our Situation <ul><li>Our recent competitor, Facebook, is nipping at our heals. </li></ul><ul><li>We need to make changes to stay competitive! </li></ul><ul><li>Here is our recent conflict: </li></ul>
  3. 3. Conflicts <ul><li>Facebook became a threat in August 2005. </li></ul><ul><li>They have a simplistic website structure that is easier on the eye. </li></ul><ul><li>They introduced “news feed” </li></ul><ul><li>They are making a lot more money from Advertising. </li></ul><ul><li>The MAIN PROBLEM…The Facebook PlatForm! </li></ul>
  4. 4. Facebook Platform <ul><li>The Facebook Platform- Allows outside developers to offer their own programs that operate in the facebook environment. </li></ul><ul><li>Each individual can add different applications to there own profile to customize there page. </li></ul>
  5. 5. Our Options <ul><li>I believe we have two options to reacted to facebooks platform which are: </li></ul><ul><ul><li>Build our own platform to stay competitive, or </li></ul></ul><ul><ul><li>Join OpenSocial, a Google sponsored open source platform. </li></ul></ul>
  6. 6. Our best interests <ul><li>We believe that our company should join OpenSocial </li></ul><ul><li>Facebook has no intention in joining that platform due to the recent construction of their own. </li></ul><ul><li>By joining OpenSocial, it will save our company so much in R+D, cost and time. </li></ul>
  7. 7. About Google <ul><li>Google is an innovative search engine connecting millions of people a day. </li></ul><ul><li>Top web priority in all major markets </li></ul><ul><li>Enhancing overall web experience for users. </li></ul><ul><li>Contains: Internet searches, e-mail, pictures, videos, & social networking. </li></ul>
  8. 8. Our Best Interests Cont. <ul><li>If we develop our own platform in house, we would have to worry about: </li></ul><ul><ul><li>Time </li></ul></ul><ul><ul><li>Quality and quantity of program </li></ul></ul><ul><ul><li>Cost </li></ul></ul><ul><li>All in which are very important with Facebook so close to us. </li></ul>
  9. 9. Benefits <ul><li>By joining OpenSocial, we will dodge a bullet! </li></ul><ul><li>Since Facebook has it’s own platform, they will not be joining OpenSocial. </li></ul><ul><li>Google is a popular search engine and reliable company, that we trust OpenSocial as a advantage to our company. </li></ul><ul><li>They will be using the platform with other social networks but cut the costs and expenses that would be incurred if they had developed their own. </li></ul>
  10. 10. Conclusion <ul><li>We believe that our best bet would be to join the OpenSocial Platform. </li></ul><ul><li>Not Only would it save time to introduce the new product, but cut costs to develop and test them. </li></ul><ul><li>We need to make an aggressive decision quickly to retain our position above Facebook! </li></ul>

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