My Space  Platform
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My Space Platform

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My Space  Platform My Space Platform Presentation Transcript

  • MySpace Platform By Nicky Pinsker Peter Ellen Michelle Mellina
  • Our Situation
    • Our recent competitor, Facebook, is nipping at our heals.
    • We need to make changes to stay competitive!
    • Here is our recent conflict:
  • Conflicts
    • Facebook became a threat in August 2005.
    • They have a simplistic website structure that is easier on the eye.
    • They introduced “news feed”
    • They are making a lot more money from Advertising.
    • The MAIN PROBLEM…The Facebook PlatForm!
    View slide
  • Facebook Platform
    • The Facebook Platform- Allows outside developers to offer their own programs that operate in the facebook environment.
    • Each individual can add different applications to there own profile to customize there page.
    View slide
  • Our Options
    • I believe we have two options to reacted to facebooks platform which are:
      • Build our own platform to stay competitive, or
      • Join OpenSocial, a Google sponsored open source platform.
  • Our best interests
    • We believe that our company should join OpenSocial
    • Facebook has no intention in joining that platform due to the recent construction of their own.
    • By joining OpenSocial, it will save our company so much in R+D, cost and time.
  • About Google
    • Google is an innovative search engine connecting millions of people a day.
    • Top web priority in all major markets
    • Enhancing overall web experience for users.
    • Contains: Internet searches, e-mail, pictures, videos, & social networking.
  • Our Best Interests Cont.
    • If we develop our own platform in house, we would have to worry about:
      • Time
      • Quality and quantity of program
      • Cost
    • All in which are very important with Facebook so close to us.
  • Benefits
    • By joining OpenSocial, we will dodge a bullet!
    • Since Facebook has it’s own platform, they will not be joining OpenSocial.
    • Google is a popular search engine and reliable company, that we trust OpenSocial as a advantage to our company.
    • They will be using the platform with other social networks but cut the costs and expenses that would be incurred if they had developed their own.
  • Conclusion
    • We believe that our best bet would be to join the OpenSocial Platform.
    • Not Only would it save time to introduce the new product, but cut costs to develop and test them.
    • We need to make an aggressive decision quickly to retain our position above Facebook!