YouTube Social Spotlight

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Giving Your Brand a Personal Touch on the World’s Second Largest Search Engine

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YouTube Social Spotlight

  1. 1. nick westergaard | branddrivendigital.com | 2015 social spotlight YouTube Giving Your Brand a Personal Touch on the World’s Second Largest Search Engine
  2. 2. A Lot More Than ... Photo via Flickr user Chris Yarzab
  3. 3. YouTube: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  4. 4. 1 YouTube by the Numbers
  5. 5. YouTube is the second largest search engine (after Google!) It’s a Fact
  6. 6. 72 hoursof video are uploaded to youtube each minute Source: youtube.com/t/press_statistics
  7. 7. 1 billionvisit youtube each month — 
 generating 92 billion page views Source: youtube.com/t/press_statistics
  8. 8. 700 billionvideo playbacks — youtube reached this milestone in 2o1o
  9. 9. 4 billion hrsper month — that’s 326,294 years users spend a total of Source: youtube.com/t/press_statistics
  10. 10. More Video Is Uploaded to YouTube in 60 Days Than the 3 Major Networks Created in 60 Years
  11. 11. 200 Million+ Mobile Views Each Day Photo via Flickr user tomsun
  12. 12. YouTube Social Breakdown ‣ 500 years of YouTube videos are watched every day on Facebook ‣ Over 700 YouTube videos are shared on Twitter each minute ‣ Likes (and Dislikes) have doubled since the start of 2011
  13. 13. Most Watch YouTube Videos Weekly
  14. 14. It’s a Daily Habit
  15. 15. More Than Blogs & Boards!
  16. 16. Nearly Half Share
  17. 17. 2 How Brands 
 Engage
  18. 18. Photo via Flickr user jm3 More About a Tool Than 
 a Social Network ...
  19. 19. Accomplish Objectives Photo via Flickr user Rego - d4u.hu
  20. 20. Source: youtube.com/DollarShaveClub Brand Building/Culture
  21. 21. Source: youtube.com/GoProCamera Show Me, Don’t Tell Me
  22. 22. Source: youtube.com/sproutsocial Customer Testimonial
  23. 23. Source: youtube.com/warbyparkerhelp Customer Service
  24. 24. Source: youtube.com/IBMsocialmedia Edutainment
  25. 25. Source: youtube.com/cisco Have Some Fun
  26. 26. Don’t Get Caught Up in Tools — Create Videos with Heart Photo via Flickr user ceasedesist
  27. 27. Channel Pages
  28. 28. Channel Pages
  29. 29. New Channel Design
  30. 30. Most Embed
  31. 31. 3 Things to Remember About YouTube
  32. 32. Measurement ‣ Total video views ‣ Total channel subscriptions ‣ Total likes ‣ Number of comments ‣ Number of responses ‣ Popularity of your videos compared to others ‣ Engagement by day/time ‣ Fan demographics ‣ Referring links on site
  33. 33. Photo via Flickr user whiteafrican Remember Keywords
  34. 34. Tag Video Locations Photo via Flickr user leyla.a
  35. 35. Leverage Traditional Media
  36. 36. White House Here Too!
  37. 37. YouTube Reminders ‣ Less a Network, More a Storytelling Tool ‣ Post Elsewhere Too for Max Exposure — Facebook, Vimeo ‣ Don’t Worry About $$$ Production — Videos with Heart! ‣ Short and Sweet Usually Best But .... ‣ Remember the Google Connection! ‣ Baked-In Analytics ‣ Beware the Myth of the “Viral Video”
  38. 38. Which Brands Do You Follow?
  39. 39. nick westergaard | branddrivendigital.com | 2015 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: onbrandpodcast.com
 twitter: @nickwestergaard

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