nick westergaard | branddrivendigital.com | spring 2015
social spotlight
Vine
Building Your Brand Online 

Six Seconds at ...
Photo via Flickr user Steve Snodgrass
What Is Vine?
Vine: Social Spotlight
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember
1
Vine by
the Numbers
40 millionvine users in the first seven months 

— smaller but rate is impressive
Source: Twitter
403% growth
between first and third quarters of its first year
Source: Mashable/Statista
12 millionvine videos uploaded to twitter daily
Source: Twitter
100 millionpeople watch vine videos each month
Source: Twitter
Over a billion
vine loops are played daily
Source: Twitter
5 Vinesare tweeted every second
Source: Twitter
4xa branded vine video is four times more likely to be
viewed than a regular branded video
Source: comScore
5 tweets/sec
contain a vine link
Source: 7th Chamber
10AM–11AM
are the hours most vines are posted
Source: Buzzfork
Micro-Content Matters
Photo via Flickr user melenita2012
2
How Brands 

Engage
Photo via Flickr user wittco.gmbh
Start Small = 

Instagram, Vine
“– larry smith, founder of six-word memoir® project
LIMITATIONS
force us to be
more CREATIVE.”
Photo via Flickr user clasesdeperiodismo
Smaller Increments of Strategy
Smaller Increments of Strategy
#WantNewCar
the first day of honda’s vine campaign brought the
car brand 1,020 new followers (compared to its 6-
mo. avg. o...
Helping Customers in Six Seconds
Short-Form Content
Build Larger Fires from Vine Tinder
3
Things to Remember
About Vine
Vine Measurement
‣ Total followers
‣ Revines
‣ Total brand mentions
‣ Sentiment (+/- talk about your brand)
‣ Reply ratio ...
Which Brands Do You Follow?
nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: onb...
Vine Social Spotlight
Vine Social Spotlight
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Building Your Brand Online 
Six Seconds at a Time

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Vine Social Spotlight

  1. 1. nick westergaard | branddrivendigital.com | spring 2015 social spotlight Vine Building Your Brand Online 
 Six Seconds at a Time
  2. 2. Photo via Flickr user Steve Snodgrass What Is Vine?
  3. 3. Vine: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  4. 4. 1 Vine by the Numbers
  5. 5. 40 millionvine users in the first seven months 
 — smaller but rate is impressive Source: Twitter
  6. 6. 403% growth between first and third quarters of its first year Source: Mashable/Statista
  7. 7. 12 millionvine videos uploaded to twitter daily Source: Twitter
  8. 8. 100 millionpeople watch vine videos each month Source: Twitter
  9. 9. Over a billion vine loops are played daily Source: Twitter
  10. 10. 5 Vinesare tweeted every second Source: Twitter
  11. 11. 4xa branded vine video is four times more likely to be viewed than a regular branded video Source: comScore
  12. 12. 5 tweets/sec contain a vine link Source: 7th Chamber
  13. 13. 10AM–11AM are the hours most vines are posted Source: Buzzfork
  14. 14. Micro-Content Matters Photo via Flickr user melenita2012
  15. 15. 2 How Brands 
 Engage
  16. 16. Photo via Flickr user wittco.gmbh Start Small = 
 Instagram, Vine
  17. 17. “– larry smith, founder of six-word memoir® project LIMITATIONS force us to be more CREATIVE.”
  18. 18. Photo via Flickr user clasesdeperiodismo
  19. 19. Smaller Increments of Strategy
  20. 20. Smaller Increments of Strategy
  21. 21. #WantNewCar the first day of honda’s vine campaign brought the car brand 1,020 new followers (compared to its 6- mo. avg. of 242 new followers) and 2,292 mentions. Source: Socialbakers
  22. 22. Helping Customers in Six Seconds
  23. 23. Short-Form Content
  24. 24. Build Larger Fires from Vine Tinder
  25. 25. 3 Things to Remember About Vine
  26. 26. Vine Measurement ‣ Total followers ‣ Revines ‣ Total brand mentions ‣ Sentiment (+/- talk about your brand) ‣ Reply ratio (what % are replies) ‣ Profile views ‣ Number of clicks per tweet ‣ Engagement by day/time ‣ Referring links on site
  27. 27. Which Brands Do You Follow?
  28. 28. nick westergaard | branddrivendigital.com | 2015 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: onbrandpodcast.com
 twitter: @nickwestergaard
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