Time, Talent, & Terror: Overcoming the Internal Obstacles to Social Media Adoption

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Time, Talent, & Terror: Overcoming the Internal Obstacles to Social Media Adoption

  1. 1. BRAND DRIVEN socialTime, Talent, & TerrorOvercoming the Internal Obstaclesto Social Media Adoption nick westergaard | branddrivensocial.com | fall 2012
  2. 2. Getting Started @NickWestergaard #GoToExplore NickWestergaard.com
  3. 3. Not Going AnywherePhoto via Flickr user nate steiner
  4. 4. Not About Selling YouPhoto via Flickr user Phil Roeder
  5. 5. The Biggest Obstacles toInternal Social Media Adoption‣ Time‣ Talent‣ Terror
  6. 6. 1TIME!
  7. 7. The Time Objection:“I Don’t Want My Peopleon Facebook All Day ...”Photo via Flickr user west.m
  8. 8. Another Time Objection:“Our Team Doesn’t HaveTime for This ...”Photo via Flickr user klynslis
  9. 9. Alternate Time Objection:“We’re Waiting on theCorporate Initiative ...”Photo via Flickr user wwarby
  10. 10. 2TALENT!
  11. 11. The Talent Objection:“We Don’t Have the RightKind of People ...”Photo via Flickr user joelogon
  12. 12. 3TERROR!
  13. 13. The Terror Objection:“People Will Say BadThings About Our Brand!”
  14. 14. The Terror Objection:“We’ll Lose Control!”Photo via Flickr user Robert Couse-Baker
  15. 15. Another (Legitimate) Terror Objection:“HR & Legal Will HaveIssues ...”Photo via Flickr user eflon
  16. 16. 4 Strategies forAttacking the 3 Ts
  17. 17. time, talent, & terror are opportunities to buildTRUST
  18. 18. Answers to the 3 Ts‣ Time — Organize Efficiently; Outsource As Needed‣ Talent — Build a Team You Can Trust‣ Terror — Help Leadership Better Understand the Shift
  19. 19. TIME: Organize Effectively
  20. 20. TIME: Assemble Your Players !
  21. 21. TALENT: Who Are the Right People?
  22. 22. TALENT: Who Shouldn’t Beon the Social Team‣ Interns‣ Boss’ Niece‣ Non-Believers‣ People by Title Only
  23. 23. TERROR: Educate Leadership
  24. 24. TERROR: Collaborate withHR & Legal on Policies‣ HR — No BS: Trust everyone, but have a policy that deals with those who cannot or do not comply‣ Legal — It’s own talk! Follow @dquack (Dara Quackenbush); review libel, copyright, privileged/professional information‣ IT — Important Tech Considerations
  25. 25. 5In Conclusion
  26. 26. Time > FlexibilityPhoto via Flickr user katerha
  27. 27. Talent > SkunkworksPhoto via Flickr user NDomer73
  28. 28. Terror > Humanity
  29. 29. Clear Path AheadPhoto via Flickr user AdamKR
  30. 30. BRAND DRIVEN social Questions? nickwestergaard.com twitter.com/nickwestergaard nick westergaard | branddrivensocial.com | fall 2012

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