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Time, Talent, & Terror: Overcoming the Internal Obstacles to Social Media Adoption

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http://nickwestergaard.com

http://nickwestergaard.com

Published in: Business, Technology
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  • 1. BRAND DRIVEN socialTime, Talent, & TerrorOvercoming the Internal Obstaclesto Social Media Adoption nick westergaard | branddrivensocial.com | fall 2012
  • 2. Getting Started @NickWestergaard #GoToExplore NickWestergaard.com
  • 3. Not Going AnywherePhoto via Flickr user nate steiner
  • 4. Not About Selling YouPhoto via Flickr user Phil Roeder
  • 5. The Biggest Obstacles toInternal Social Media Adoption‣ Time‣ Talent‣ Terror
  • 6. 1TIME!
  • 7. The Time Objection:“I Don’t Want My Peopleon Facebook All Day ...”Photo via Flickr user west.m
  • 8. Another Time Objection:“Our Team Doesn’t HaveTime for This ...”Photo via Flickr user klynslis
  • 9. Alternate Time Objection:“We’re Waiting on theCorporate Initiative ...”Photo via Flickr user wwarby
  • 10. 2TALENT!
  • 11. The Talent Objection:“We Don’t Have the RightKind of People ...”Photo via Flickr user joelogon
  • 12. 3TERROR!
  • 13. The Terror Objection:“People Will Say BadThings About Our Brand!”
  • 14. The Terror Objection:“We’ll Lose Control!”Photo via Flickr user Robert Couse-Baker
  • 15. Another (Legitimate) Terror Objection:“HR & Legal Will HaveIssues ...”Photo via Flickr user eflon
  • 16. 4 Strategies forAttacking the 3 Ts
  • 17. time, talent, & terror are opportunities to buildTRUST
  • 18. Answers to the 3 Ts‣ Time — Organize Efficiently; Outsource As Needed‣ Talent — Build a Team You Can Trust‣ Terror — Help Leadership Better Understand the Shift
  • 19. TIME: Organize Effectively
  • 20. TIME: Assemble Your Players !
  • 21. TALENT: Who Are the Right People?
  • 22. TALENT: Who Shouldn’t Beon the Social Team‣ Interns‣ Boss’ Niece‣ Non-Believers‣ People by Title Only
  • 23. TERROR: Educate Leadership
  • 24. TERROR: Collaborate withHR & Legal on Policies‣ HR — No BS: Trust everyone, but have a policy that deals with those who cannot or do not comply‣ Legal — It’s own talk! Follow @dquack (Dara Quackenbush); review libel, copyright, privileged/professional information‣ IT — Important Tech Considerations
  • 25. 5In Conclusion
  • 26. Time > FlexibilityPhoto via Flickr user katerha
  • 27. Talent > SkunkworksPhoto via Flickr user NDomer73
  • 28. Terror > Humanity
  • 29. Clear Path AheadPhoto via Flickr user AdamKR
  • 30. BRAND DRIVEN social Questions? nickwestergaard.com twitter.com/nickwestergaard nick westergaard | branddrivensocial.com | fall 2012

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