CLOSING REMARKS

The Big Ideas
... and How to Pack Them Up and Take Them Home

nick westergaard | branddrivendigital.com |...
COMMUNITY

CONVERSATIONS

CONTENT
Created a Vessel

Photo via Flickr user tillwe
#SocialBrand13

“

The difference
between HELPING
and SELLING is
just two letters.”

– jay baer @jaybaer at #socialbrand13
#SocialBrand13

“

We are surrounded
by data but
STARVED for
insights.”

– jay baer @jaybaer at #socialbrand13
#SocialBrand13

“

Social Media in
4 words: Listen.
LEARN. CARE.
SERVE.”
– laura fitton @pistachio at #socialbrand13
#SocialBrand13

“

Integrated marketing
means your brand is
THE BEST ANSWER
when and where
buyers need it.”

– lee odden @...
#SocialBrand13

“

RIGHT message, to the
RIGHT person, at the
RIGHT time.”
– dj waldow @djwaldow at #socialbrand13
#SocialBrand13

“

Don't waste your
customers time
at the MOBILE
moment.”
– @thetimhayden at #socialbrand13
#SocialBrand13

“

Find out who the
storytellers are in your
organization, then
start telling more
interesting stories.”
–...
#SocialBrand13

“

If you don't have an
interesting story to
tell, show pictures of

SHARKS.”
– tim washer @timwasher at #...
#SocialBrand13

“

INSERT
SOMETHING
SMART THAT
MARCUS SAID.”
– marcus sheridan @thesaleslion at #socialbrand13
#SocialBrand13

“

It's a
MARATHON,
not a SPRINT.”
– @ginidietrich at #socialbrand13
Your Job ...

Photo via Flickr user quinn.anya
Dinner Series
Myth

Photo via Flickr user workshoppe
No Checklist Marketing

Photo via Flickr user kkirugi
Photo via Flickr user Orin Zebest
Big Thanks to Our Sponsors

#SocialBrand13
#SocialBrand13

Thank You to Our
Birds of a Feather Moderators
‣

Small Business - Brandon Cummings, GroSocial

‣

Non-Pro...
#SocialBrand13
#SocialBrand13
COMING IN 2014 – GET YOUR CONTENT IN GEAR

CONTENT BOOT CAMP
#SocialBrand13

SAVE THE DATE!
Social Brand Forum 2014
September 25–26
See You on the Internet
blog - branddrivendigital.com
podcast - worktalkshow.com
twitter - @nickwestergaard

nick westerga...
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The Big Ideas from Social Brand Forum 2013

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My closing talk from the Social Brand Forum featuring the big ideas from our speakers and how to unpack them back at your business.

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The Big Ideas from Social Brand Forum 2013

  1. 1. CLOSING REMARKS The Big Ideas ... and How to Pack Them Up and Take Them Home nick westergaard | branddrivendigital.com | fall 2013
  2. 2. COMMUNITY CONVERSATIONS CONTENT
  3. 3. Created a Vessel Photo via Flickr user tillwe
  4. 4. #SocialBrand13 “ The difference between HELPING and SELLING is just two letters.” – jay baer @jaybaer at #socialbrand13
  5. 5. #SocialBrand13 “ We are surrounded by data but STARVED for insights.” – jay baer @jaybaer at #socialbrand13
  6. 6. #SocialBrand13 “ Social Media in 4 words: Listen. LEARN. CARE. SERVE.” – laura fitton @pistachio at #socialbrand13
  7. 7. #SocialBrand13 “ Integrated marketing means your brand is THE BEST ANSWER when and where buyers need it.” – lee odden @leeodden at #socialbrand13
  8. 8. #SocialBrand13 “ RIGHT message, to the RIGHT person, at the RIGHT time.” – dj waldow @djwaldow at #socialbrand13
  9. 9. #SocialBrand13 “ Don't waste your customers time at the MOBILE moment.” – @thetimhayden at #socialbrand13
  10. 10. #SocialBrand13 “ Find out who the storytellers are in your organization, then start telling more interesting stories.” – tim washer @timwasher at #socialbrand13
  11. 11. #SocialBrand13 “ If you don't have an interesting story to tell, show pictures of SHARKS.” – tim washer @timwasher at #socialbrand13
  12. 12. #SocialBrand13 “ INSERT SOMETHING SMART THAT MARCUS SAID.” – marcus sheridan @thesaleslion at #socialbrand13
  13. 13. #SocialBrand13 “ It's a MARATHON, not a SPRINT.” – @ginidietrich at #socialbrand13
  14. 14. Your Job ... Photo via Flickr user quinn.anya Dinner Series
  15. 15. Myth Photo via Flickr user workshoppe
  16. 16. No Checklist Marketing Photo via Flickr user kkirugi
  17. 17. Photo via Flickr user Orin Zebest
  18. 18. Big Thanks to Our Sponsors #SocialBrand13
  19. 19. #SocialBrand13 Thank You to Our Birds of a Feather Moderators ‣ Small Business - Brandon Cummings, GroSocial ‣ Non-Profit/Education - Matthew Wilson & Brittney Edwards, UNI ‣ Agencies - Lydia Sax, J.W.Morton & Associates ‣ Blogging - Mike Gerholdt, ButtonClick Admin/Red Argyle ‣ B2B Social - Macy Koch, Brand Driven Digital 
  20. 20. #SocialBrand13
  21. 21. #SocialBrand13 COMING IN 2014 – GET YOUR CONTENT IN GEAR CONTENT BOOT CAMP
  22. 22. #SocialBrand13 SAVE THE DATE! Social Brand Forum 2014 September 25–26
  23. 23. See You on the Internet blog - branddrivendigital.com podcast - worktalkshow.com twitter - @nickwestergaard nick westergaard | branddrivendigital.com | fall 2013
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