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The Big Ideas from Social Brand Forum 2013

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My closing talk from the Social Brand Forum featuring the big ideas from our speakers and how to unpack them back at your business. …

My closing talk from the Social Brand Forum featuring the big ideas from our speakers and how to unpack them back at your business.

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  • 1. CLOSING REMARKS The Big Ideas ... and How to Pack Them Up and Take Them Home nick westergaard | branddrivendigital.com | fall 2013
  • 2. COMMUNITY CONVERSATIONS CONTENT
  • 3. Created a Vessel Photo via Flickr user tillwe
  • 4. #SocialBrand13 “ The difference between HELPING and SELLING is just two letters.” – jay baer @jaybaer at #socialbrand13
  • 5. #SocialBrand13 “ We are surrounded by data but STARVED for insights.” – jay baer @jaybaer at #socialbrand13
  • 6. #SocialBrand13 “ Social Media in 4 words: Listen. LEARN. CARE. SERVE.” – laura fitton @pistachio at #socialbrand13
  • 7. #SocialBrand13 “ Integrated marketing means your brand is THE BEST ANSWER when and where buyers need it.” – lee odden @leeodden at #socialbrand13
  • 8. #SocialBrand13 “ RIGHT message, to the RIGHT person, at the RIGHT time.” – dj waldow @djwaldow at #socialbrand13
  • 9. #SocialBrand13 “ Don't waste your customers time at the MOBILE moment.” – @thetimhayden at #socialbrand13
  • 10. #SocialBrand13 “ Find out who the storytellers are in your organization, then start telling more interesting stories.” – tim washer @timwasher at #socialbrand13
  • 11. #SocialBrand13 “ If you don't have an interesting story to tell, show pictures of SHARKS.” – tim washer @timwasher at #socialbrand13
  • 12. #SocialBrand13 “ INSERT SOMETHING SMART THAT MARCUS SAID.” – marcus sheridan @thesaleslion at #socialbrand13
  • 13. #SocialBrand13 “ It's a MARATHON, not a SPRINT.” – @ginidietrich at #socialbrand13
  • 14. Your Job ... Photo via Flickr user quinn.anya Dinner Series
  • 15. Myth Photo via Flickr user workshoppe
  • 16. No Checklist Marketing Photo via Flickr user kkirugi
  • 17. Photo via Flickr user Orin Zebest
  • 18. Big Thanks to Our Sponsors #SocialBrand13
  • 19. #SocialBrand13 Thank You to Our Birds of a Feather Moderators ‣ Small Business - Brandon Cummings, GroSocial ‣ Non-Profit/Education - Matthew Wilson & Brittney Edwards, UNI ‣ Agencies - Lydia Sax, J.W.Morton & Associates ‣ Blogging - Mike Gerholdt, ButtonClick Admin/Red Argyle ‣ B2B Social - Macy Koch, Brand Driven Digital 
  • 20. #SocialBrand13
  • 21. #SocialBrand13 COMING IN 2014 – GET YOUR CONTENT IN GEAR CONTENT BOOT CAMP
  • 22. #SocialBrand13 SAVE THE DATE! Social Brand Forum 2014 September 25–26
  • 23. See You on the Internet blog - branddrivendigital.com podcast - worktalkshow.com twitter - @nickwestergaard nick westergaard | branddrivendigital.com | fall 2013