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CLOSING REMARKSThe Big Ideas... and How to Pack Them Up and Take Them Homenick westergaard | branddrivensocial.com | fall ...
COMMUNITYCONVERSATIONS               CONTENT
Created a VesselPhoto via Flickr user tillwe
#SocialBrand12It’s not storytelling.It’s telling a good story well.– ann handley @marketingprofs
#SocialBrand12The best marketingdoesn’t feel like marketing– ann handley @marketingprofs via tom fishburne/marketoonist
#SocialBrand12Take risks.Be “Flawsome.”– ann handley @marketingprofs
#SocialBrand12COMMUNITY = EVERYONEthat can impact your brand– david b. thomas @davidbthomas
#SocialBrand12The Bs & Cs are allPEOPLE– david b. thomas @davidbthomas
#SocialBrand12No kids says ... “Daddy, willyou please read me apress-release.”– david b. thomas @davidbthomas
#SocialBrand12Solve problems. It’s about them,NOT YOU!– david b. thomas @davidbthomas
#SocialBrand12Most rockstars want to havean emotional relationship withfans ... that leads to sales– mack collier @mackcol...
#SocialBrand12Rockstars find theBIGGER IDEA– mack collier @mackcollier
#SocialBrand1210:4:1– kipp bodnar @kippbodnar
#SocialBrand12Publishing & sharingcontent online is the singlebiggest thing you can do togenerate leads– kipp bodnar @kipp...
#SocialBrand12You WILL make mistakesin social media– kary delaria @karyd
#SocialBrand12Set Benchmarks& Goals– kary delaria @karyd
#SocialBrand12Beauty is in the eye ofThe Subscriber– dj waldow @djwaldow
#SocialBrand12CLEARis the best color– tj stein @tj_stein
#SocialBrand12Something smartJohn Morgan said.– john m. morgan @johnmorgan
#SocialBrand12 TOP TWEETInstagram trains you as amarketer to see contentaround you all the time.– @mackcollier quoting @ma...
Your Job ...Photo via Flickr user quinn.anya                      Dinner Series
MythPhoto via Flickr user workshoppe
Can’t Just Check-OffPhoto via Flickr user kkirugi
Lo      ca         lM            ar              ke                 tp                   la                      ceSource:...
PerspectivePhoto via Flickr user Kansir
Photo via Flickr user Orin Zebest
See You on the Internet                                      social agency - branddrivensocial.com                        ...
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The Big Ideas from Social Brand Forum 2012

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My closing talk from the Social Brand Forum featuring the big ideas from our speakers and how to unpack them back at your business.

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Transcript of "The Big Ideas from Social Brand Forum 2012"

  1. 1. CLOSING REMARKSThe Big Ideas... and How to Pack Them Up and Take Them Homenick westergaard | branddrivensocial.com | fall 2012
  2. 2. COMMUNITYCONVERSATIONS CONTENT
  3. 3. Created a VesselPhoto via Flickr user tillwe
  4. 4. #SocialBrand12It’s not storytelling.It’s telling a good story well.– ann handley @marketingprofs
  5. 5. #SocialBrand12The best marketingdoesn’t feel like marketing– ann handley @marketingprofs via tom fishburne/marketoonist
  6. 6. #SocialBrand12Take risks.Be “Flawsome.”– ann handley @marketingprofs
  7. 7. #SocialBrand12COMMUNITY = EVERYONEthat can impact your brand– david b. thomas @davidbthomas
  8. 8. #SocialBrand12The Bs & Cs are allPEOPLE– david b. thomas @davidbthomas
  9. 9. #SocialBrand12No kids says ... “Daddy, willyou please read me apress-release.”– david b. thomas @davidbthomas
  10. 10. #SocialBrand12Solve problems. It’s about them,NOT YOU!– david b. thomas @davidbthomas
  11. 11. #SocialBrand12Most rockstars want to havean emotional relationship withfans ... that leads to sales– mack collier @mackcollier
  12. 12. #SocialBrand12Rockstars find theBIGGER IDEA– mack collier @mackcollier
  13. 13. #SocialBrand1210:4:1– kipp bodnar @kippbodnar
  14. 14. #SocialBrand12Publishing & sharingcontent online is the singlebiggest thing you can do togenerate leads– kipp bodnar @kippbodnar
  15. 15. #SocialBrand12You WILL make mistakesin social media– kary delaria @karyd
  16. 16. #SocialBrand12Set Benchmarks& Goals– kary delaria @karyd
  17. 17. #SocialBrand12Beauty is in the eye ofThe Subscriber– dj waldow @djwaldow
  18. 18. #SocialBrand12CLEARis the best color– tj stein @tj_stein
  19. 19. #SocialBrand12Something smartJohn Morgan said.– john m. morgan @johnmorgan
  20. 20. #SocialBrand12 TOP TWEETInstagram trains you as amarketer to see contentaround you all the time.– @mackcollier quoting @marketingprofs
  21. 21. Your Job ...Photo via Flickr user quinn.anya Dinner Series
  22. 22. MythPhoto via Flickr user workshoppe
  23. 23. Can’t Just Check-OffPhoto via Flickr user kkirugi
  24. 24. Lo ca lM ar ke tp la ceSource: baekdal.com/analysis/market-of-information
  25. 25. PerspectivePhoto via Flickr user Kansir
  26. 26. Photo via Flickr user Orin Zebest
  27. 27. See You on the Internet social agency - branddrivensocial.com blog - nickwestergaard.com podcast - worktalkshow.com twitter - @nickwestergaardnick westergaard | branddrivensocial.com | fall 2012
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