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Strategy First

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How Social Media Objectives Impact 
Social Media Outcomes

How Social Media Objectives Impact 
Social Media Outcomes

Published in: Business, Technology

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  • 1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com | spring 2013 Strategy First How Social Media Objectives Impact Social Media Outcomes
  • 2. About Me @NickWestergaard #SocialBootCamp BrandDrivenDigital.com
  • 3. BrandDrivenDigital.com WorkTalkShow.com
  • 4. Today - Strategy First: How Social Media Objectives Impact Outcomes ‣ Setting the Stage ‣ Outcomes: Why Strategy Matters ‣ Getting Started with Social Strategy ‣ Social Strategy Boot Camp
  • 5. 1 Setting the Stage
  • 6. Social Media = Good Photo via Flickr user Denis Dervisevic
  • 7. There are a BILLION PEOPLE on Facebook
  • 8. What Now?
  • 9. You Can’t Manage What You Don’t Measure Photo via Flickr user JeffMcNeill - Peter F. Drucker
  • 10. You Can’t Measure What You Don’t MANAGE
  • 11. 2 Why Social Strategy Matters
  • 12. Building a Budget Photo via Flickr user 401(K)2012
  • 13. Internal Resource Needs Photo via Flickr user Wilmox
  • 14. External Resource Needs Photo via Flickr user vancouverfilmschool
  • 15. Who Are You Trying to Reach? Photo via Flickr user kateuhu
  • 16. Which Channels? Photo via Flickr user Ian Wilson
  • 17. What Kind of Content? Photo via Flickr user katerha
  • 18. Ground Daily Work Photo via Flickr user christopherwoo
  • 19. Team on the Same Page Photo via Flickr user Sidfried Lumberg
  • 20. Integrate Social Across Business Photo via Flickr user LillyKnit
  • 21. Measurement Framework Photo via Flickr user sterlic
  • 22. Determine ROI Photo via Flickr user Bruce Turner
  • 23. Find Your Way If Lost Photo via Flickr user meerindab
  • 24. Target Business Objective Photo via Flickr user comedy_nose
  • 25. 3 Getting Started with Social Strategy
  • 26. 6 Honest Serving-Men Photo via Flickr user Rozmi’sl
  • 27. Unpacking the “Serving Men” ‣ WHY are we doing this? — Business objective ‣ WHAT are we doing? — Something with social media* ‣ WHEN does this happen? — Timing ‣ WHERE does this happen? — Offline & online space ‣ WHO does this involve? — Personnel ‣ HOW do we get it done? — Tools * Are you sure it has to be social media?
  • 28. The Business Objective Photo via Flickr user m.gifford
  • 29. 5 Uses of Social Media ‣ Branding ‣ Sales ‣ Market Research ‣ Customer Service ‣ Lead Generation
  • 30. No BS 7 Uses of Social ‣ Brand Awareness ‣ Protect Brand Reputation ‣ Enhance Public Relations ‣ Build Community ‣ Enhance Customer Service ‣ Facilitate Research and Development ‣ Drive Leads and Sales
  • 31. ‣ Branding ‣ Building a Community ‣ Public Relations ‣ Market Research ‣ Customer Service ‣ Leads & Sales The 6 Things Social Media Can Do
  • 32. 4 What You Can Do
  • 33. Des Moines - April 11th Science Center of Iowa REGISTER NOW >> SocialStrategyBootCamp.com Promo Code: DSMsocialPhoto via Justin Tedford Photography
  • 34. nick westergaard | branddrivendigital.com | spring 2013 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: worktalkshow.com twitter: @nickwestergaard