Strategy First
 

Strategy First

on

  • 907 views

How Social Media Objectives Impact 
Social Media Outcomes

How Social Media Objectives Impact 
Social Media Outcomes

Statistics

Views

Total Views
907
Views on SlideShare
906
Embed Views
1

Actions

Likes
4
Downloads
30
Comments
0

1 Embed 1

http://publish.smclbco.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Strategy First Strategy First Presentation Transcript

  • BRAND DRIVEN digital nick westergaard | branddrivendigital.com | spring 2013 Strategy First How Social Media Objectives Impact Social Media Outcomes
  • About Me @NickWestergaard #SocialBootCamp BrandDrivenDigital.com
  • BrandDrivenDigital.com WorkTalkShow.com
  • Today - Strategy First: How Social Media Objectives Impact Outcomes ‣ Setting the Stage ‣ Outcomes: Why Strategy Matters ‣ Getting Started with Social Strategy ‣ Social Strategy Boot Camp
  • 1 Setting the Stage
  • Social Media = Good Photo via Flickr user Denis Dervisevic
  • There are a BILLION PEOPLE on Facebook
  • What Now?
  • You Can’t Manage What You Don’t Measure Photo via Flickr user JeffMcNeill - Peter F. Drucker
  • You Can’t Measure What You Don’t MANAGE
  • 2 Why Social Strategy Matters
  • Building a Budget Photo via Flickr user 401(K)2012
  • Internal Resource Needs Photo via Flickr user Wilmox
  • External Resource Needs Photo via Flickr user vancouverfilmschool
  • Who Are You Trying to Reach? Photo via Flickr user kateuhu
  • Which Channels? Photo via Flickr user Ian Wilson
  • What Kind of Content? Photo via Flickr user katerha
  • Ground Daily Work Photo via Flickr user christopherwoo
  • Team on the Same Page Photo via Flickr user Sidfried Lumberg
  • Integrate Social Across Business Photo via Flickr user LillyKnit
  • Measurement Framework Photo via Flickr user sterlic
  • Determine ROI Photo via Flickr user Bruce Turner
  • Find Your Way If Lost Photo via Flickr user meerindab
  • Target Business Objective Photo via Flickr user comedy_nose
  • 3 Getting Started with Social Strategy
  • 6 Honest Serving-Men Photo via Flickr user Rozmi’sl
  • Unpacking the “Serving Men” ‣ WHY are we doing this? — Business objective ‣ WHAT are we doing? — Something with social media* ‣ WHEN does this happen? — Timing ‣ WHERE does this happen? — Offline & online space ‣ WHO does this involve? — Personnel ‣ HOW do we get it done? — Tools * Are you sure it has to be social media?
  • The Business Objective Photo via Flickr user m.gifford
  • 5 Uses of Social Media ‣ Branding ‣ Sales ‣ Market Research ‣ Customer Service ‣ Lead Generation
  • No BS 7 Uses of Social ‣ Brand Awareness ‣ Protect Brand Reputation ‣ Enhance Public Relations ‣ Build Community ‣ Enhance Customer Service ‣ Facilitate Research and Development ‣ Drive Leads and Sales
  • ‣ Branding ‣ Building a Community ‣ Public Relations ‣ Market Research ‣ Customer Service ‣ Leads & Sales The 6 Things Social Media Can Do
  • 4 What You Can Do
  • Des Moines - April 11th Science Center of Iowa REGISTER NOW >> SocialStrategyBootCamp.com Promo Code: DSMsocialPhoto via Justin Tedford Photography
  • nick westergaard | branddrivendigital.com | spring 2013 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: worktalkshow.com twitter: @nickwestergaard