Strategy First

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How Social Media Objectives Impact 
Social Media Outcomes

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Strategy First

  1. 1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com | spring 2013 Strategy First How Social Media Objectives Impact Social Media Outcomes
  2. 2. About Me @NickWestergaard #SocialBootCamp BrandDrivenDigital.com
  3. 3. BrandDrivenDigital.com WorkTalkShow.com
  4. 4. Today - Strategy First: How Social Media Objectives Impact Outcomes ‣ Setting the Stage ‣ Outcomes: Why Strategy Matters ‣ Getting Started with Social Strategy ‣ Social Strategy Boot Camp
  5. 5. 1 Setting the Stage
  6. 6. Social Media = Good Photo via Flickr user Denis Dervisevic
  7. 7. There are a BILLION PEOPLE on Facebook
  8. 8. What Now?
  9. 9. You Can’t Manage What You Don’t Measure Photo via Flickr user JeffMcNeill - Peter F. Drucker
  10. 10. You Can’t Measure What You Don’t MANAGE
  11. 11. 2 Why Social Strategy Matters
  12. 12. Building a Budget Photo via Flickr user 401(K)2012
  13. 13. Internal Resource Needs Photo via Flickr user Wilmox
  14. 14. External Resource Needs Photo via Flickr user vancouverfilmschool
  15. 15. Who Are You Trying to Reach? Photo via Flickr user kateuhu
  16. 16. Which Channels? Photo via Flickr user Ian Wilson
  17. 17. What Kind of Content? Photo via Flickr user katerha
  18. 18. Ground Daily Work Photo via Flickr user christopherwoo
  19. 19. Team on the Same Page Photo via Flickr user Sidfried Lumberg
  20. 20. Integrate Social Across Business Photo via Flickr user LillyKnit
  21. 21. Measurement Framework Photo via Flickr user sterlic
  22. 22. Determine ROI Photo via Flickr user Bruce Turner
  23. 23. Find Your Way If Lost Photo via Flickr user meerindab
  24. 24. Target Business Objective Photo via Flickr user comedy_nose
  25. 25. 3 Getting Started with Social Strategy
  26. 26. 6 Honest Serving-Men Photo via Flickr user Rozmi’sl
  27. 27. Unpacking the “Serving Men” ‣ WHY are we doing this? — Business objective ‣ WHAT are we doing? — Something with social media* ‣ WHEN does this happen? — Timing ‣ WHERE does this happen? — Offline & online space ‣ WHO does this involve? — Personnel ‣ HOW do we get it done? — Tools * Are you sure it has to be social media?
  28. 28. The Business Objective Photo via Flickr user m.gifford
  29. 29. 5 Uses of Social Media ‣ Branding ‣ Sales ‣ Market Research ‣ Customer Service ‣ Lead Generation
  30. 30. No BS 7 Uses of Social ‣ Brand Awareness ‣ Protect Brand Reputation ‣ Enhance Public Relations ‣ Build Community ‣ Enhance Customer Service ‣ Facilitate Research and Development ‣ Drive Leads and Sales
  31. 31. ‣ Branding ‣ Building a Community ‣ Public Relations ‣ Market Research ‣ Customer Service ‣ Leads & Sales The 6 Things Social Media Can Do
  32. 32. 4 What You Can Do
  33. 33. Des Moines - April 11th Science Center of Iowa REGISTER NOW >> SocialStrategyBootCamp.com Promo Code: DSMsocialPhoto via Justin Tedford Photography
  34. 34. nick westergaard | branddrivendigital.com | spring 2013 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: worktalkshow.com twitter: @nickwestergaard

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