BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
Soundbites 

and Stories
Communicating Your Message ...
1
The Media 

Coverage Problem
We All Want Coverage But …
How to We Leave Tasty
Soundbites?
Photo via Flickr user weather-systems
2
How to Tell 

Your Story
Photo via Flickr user klynslis
Be Available
Do Your Homework
Photo via Flickr user levinardo
MORE
ISN’T ALWAYS
BETTER
SOMETIMES IT’S JUST 

MORE
THREE
IS ALL YOU NEED
‣ Key Benefits
‣ Emotions Evoked
‣ Beginning > Middle > End
HOW TO USE YOUR 3?
– larry smith, founder of six-word memoir® project
LIMITATIONS
force us to be
more CREATIVE.”“
Share with Your Team
Photo via Flickr user bengrey
Check for Red Flags
Photo via Flickr user freddieboy
Photo via Flickr user infomatique
Be Yourself
Repetition
Photo via Flickr user garyknight
Know Your Plugs
Photo via Flickr user freddieboy
Ask Your Own Questions
Photo via Flickr user dbrekke
3
Next Steps
To Recap
‣ Be Available
‣ Do Your Homework — 3 Things
‣ Be Yourself
‣ Don’t Forget Your Own Questions
‣ BONUS …
Conversation Framework
‣ Education — Academic, athletic, and artistic opportunities
‣ Recreation — From the speedway to co...
Stand Out with Contrast
Photo via Flickr user dbrekke
4
Panel 

Discussion
nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
nick westergaard | branddrivendigital.co...
Soundbites & Stories
Soundbites & Stories
Soundbites & Stories
Soundbites & Stories
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Soundbites & Stories

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How to Communicate Your Message Effectively 
Among Today’s Distracted and Digital Media

Published in: Business
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Soundbites & Stories

  1. 1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 Soundbites 
 and Stories Communicating Your Message Effectively 
 Among Today’s Distracted and Digital Media
  2. 2. 1 The Media 
 Coverage Problem
  3. 3. We All Want Coverage But …
  4. 4. How to We Leave Tasty Soundbites? Photo via Flickr user weather-systems
  5. 5. 2 How to Tell 
 Your Story
  6. 6. Photo via Flickr user klynslis Be Available
  7. 7. Do Your Homework Photo via Flickr user levinardo
  8. 8. MORE ISN’T ALWAYS BETTER SOMETIMES IT’S JUST 
 MORE
  9. 9. THREE IS ALL YOU NEED
  10. 10. ‣ Key Benefits ‣ Emotions Evoked ‣ Beginning > Middle > End HOW TO USE YOUR 3?
  11. 11. – larry smith, founder of six-word memoir® project LIMITATIONS force us to be more CREATIVE.”“
  12. 12. Share with Your Team Photo via Flickr user bengrey
  13. 13. Check for Red Flags Photo via Flickr user freddieboy
  14. 14. Photo via Flickr user infomatique Be Yourself
  15. 15. Repetition Photo via Flickr user garyknight
  16. 16. Know Your Plugs Photo via Flickr user freddieboy
  17. 17. Ask Your Own Questions Photo via Flickr user dbrekke
  18. 18. 3 Next Steps
  19. 19. To Recap ‣ Be Available ‣ Do Your Homework — 3 Things ‣ Be Yourself ‣ Don’t Forget Your Own Questions ‣ BONUS …
  20. 20. Conversation Framework ‣ Education — Academic, athletic, and artistic opportunities ‣ Recreation — From the speedway to concerts in the park … ‣ Location — "The Middle of Everywhere"
  21. 21. Stand Out with Contrast Photo via Flickr user dbrekke
  22. 22. 4 Panel 
 Discussion
  23. 23. nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard
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