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Soundbites & Stories
 

Soundbites & Stories

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How to Communicate Your Message Effectively 
Among Today’s Distracted and Digital Media

How to Communicate Your Message Effectively 
Among Today’s Distracted and Digital Media

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    Soundbites & Stories Soundbites & Stories Presentation Transcript

    • BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 Soundbites 
 and Stories Communicating Your Message Effectively 
 Among Today’s Distracted and Digital Media
    • 1 The Media 
 Coverage Problem
    • We All Want Coverage But …
    • How to We Leave Tasty Soundbites? Photo via Flickr user weather-systems
    • 2 How to Tell 
 Your Story
    • Photo via Flickr user klynslis Be Available
    • Do Your Homework Photo via Flickr user levinardo
    • MORE ISN’T ALWAYS BETTER SOMETIMES IT’S JUST 
 MORE
    • THREE IS ALL YOU NEED
    • ‣ Key Benefits ‣ Emotions Evoked ‣ Beginning > Middle > End HOW TO USE YOUR 3?
    • – larry smith, founder of six-word memoir® project LIMITATIONS force us to be more CREATIVE.”“
    • Share with Your Team Photo via Flickr user bengrey
    • Check for Red Flags Photo via Flickr user freddieboy
    • Photo via Flickr user infomatique Be Yourself
    • Repetition Photo via Flickr user garyknight
    • Know Your Plugs Photo via Flickr user freddieboy
    • Ask Your Own Questions Photo via Flickr user dbrekke
    • 3 Next Steps
    • To Recap ‣ Be Available ‣ Do Your Homework — 3 Things ‣ Be Yourself ‣ Don’t Forget Your Own Questions ‣ BONUS …
    • Conversation Framework ‣ Education — Academic, athletic, and artistic opportunities ‣ Recreation — From the speedway to concerts in the park … ‣ Location — "The Middle of Everywhere"
    • Stand Out with Contrast Photo via Flickr user dbrekke
    • 4 Panel 
 Discussion
    • nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard