Soundbites & Stories

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How to Communicate Your Message Effectively 
Among Today’s Distracted and Digital Media

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Soundbites & Stories

  1. 1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 Soundbites 
 and Stories Communicating Your Message Effectively 
 Among Today’s Distracted and Digital Media
  2. 2. 1 The Media 
 Coverage Problem
  3. 3. We All Want Coverage But …
  4. 4. How to We Leave Tasty Soundbites? Photo via Flickr user weather-systems
  5. 5. 2 How to Tell 
 Your Story
  6. 6. Photo via Flickr user klynslis Be Available
  7. 7. Do Your Homework Photo via Flickr user levinardo
  8. 8. MORE ISN’T ALWAYS BETTER SOMETIMES IT’S JUST 
 MORE
  9. 9. THREE IS ALL YOU NEED
  10. 10. ‣ Key Benefits ‣ Emotions Evoked ‣ Beginning > Middle > End HOW TO USE YOUR 3?
  11. 11. – larry smith, founder of six-word memoir® project LIMITATIONS force us to be more CREATIVE.”“
  12. 12. Share with Your Team Photo via Flickr user bengrey
  13. 13. Check for Red Flags Photo via Flickr user freddieboy
  14. 14. Photo via Flickr user infomatique Be Yourself
  15. 15. Repetition Photo via Flickr user garyknight
  16. 16. Know Your Plugs Photo via Flickr user freddieboy
  17. 17. Ask Your Own Questions Photo via Flickr user dbrekke
  18. 18. 3 Next Steps
  19. 19. To Recap ‣ Be Available ‣ Do Your Homework — 3 Things ‣ Be Yourself ‣ Don’t Forget Your Own Questions ‣ BONUS …
  20. 20. Conversation Framework ‣ Education — Academic, athletic, and artistic opportunities ‣ Recreation — From the speedway to concerts in the park … ‣ Location — "The Middle of Everywhere"
  21. 21. Stand Out with Contrast Photo via Flickr user dbrekke
  22. 22. 4 Panel 
 Discussion
  23. 23. nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard

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