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How to Communicate Your Message Effectively 
Among Today’s Distracted and Digital Media

How to Communicate Your Message Effectively 
Among Today’s Distracted and Digital Media

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  • 1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 Soundbites 
 and Stories Communicating Your Message Effectively 
 Among Today’s Distracted and Digital Media
  • 2. 1 The Media 
 Coverage Problem
  • 3. We All Want Coverage But …
  • 4. How to We Leave Tasty Soundbites? Photo via Flickr user weather-systems
  • 5. 2 How to Tell 
 Your Story
  • 6. Photo via Flickr user klynslis Be Available
  • 7. Do Your Homework Photo via Flickr user levinardo
  • 8. MORE ISN’T ALWAYS BETTER SOMETIMES IT’S JUST 
 MORE
  • 9. THREE IS ALL YOU NEED
  • 10. ‣ Key Benefits ‣ Emotions Evoked ‣ Beginning > Middle > End HOW TO USE YOUR 3?
  • 11. – larry smith, founder of six-word memoir® project LIMITATIONS force us to be more CREATIVE.”“
  • 12. Share with Your Team Photo via Flickr user bengrey
  • 13. Check for Red Flags Photo via Flickr user freddieboy
  • 14. Photo via Flickr user infomatique Be Yourself
  • 15. Repetition Photo via Flickr user garyknight
  • 16. Know Your Plugs Photo via Flickr user freddieboy
  • 17. Ask Your Own Questions Photo via Flickr user dbrekke
  • 18. 3 Next Steps
  • 19. To Recap ‣ Be Available ‣ Do Your Homework — 3 Things ‣ Be Yourself ‣ Don’t Forget Your Own Questions ‣ BONUS …
  • 20. Conversation Framework ‣ Education — Academic, athletic, and artistic opportunities ‣ Recreation — From the speedway to concerts in the park … ‣ Location — "The Middle of Everywhere"
  • 21. Stand Out with Contrast Photo via Flickr user dbrekke
  • 22. 4 Panel 
 Discussion
  • 23. nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard