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Social Brand Forum 2012 Agenda

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The full-conference agenda for the Social Brand Forum 2012 to be held October 17–18 at the Iowa River Landing featuring Ann Handley, Mack Collier, John Morgan, DJ Waldow, & more! …

The full-conference agenda for the Social Brand Forum 2012 to be held October 17–18 at the Iowa River Landing featuring Ann Handley, Mack Collier, John Morgan, DJ Waldow, & more! http://socialbrandforum.com

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  • 1. AgendaMarriott Hotel & Conference Center | Coralville, IAWEDNESDAY, OCTOBER 17th12:00–1:15 Registration/Sponsor Tables Open1:15–1:30 Welcome – Nick Westergaard, Brand Driven Social1:30–2:30 Opening Keynote Sponsored by FusionFarm Ann Handley, MarketingProfs – “The Daring Brands Guide to Creating Content Worth Sharing”2:30–3:15 Steve Levigne, McDonalds – “Social Media Strategy at McDonald’s”3:15–3:30 Break/Birds of a Feather Networking3:30–4:15 David B. Thomas, Salesforce Marketing Cloud – "Social Media ROI: Understanding the Business Value of Content and Community."4:15–5:00 Live #Blogchat Sponsored by UI School of Journalism & Mass Communication Hosted by Mack Collier5:00–7:00 Networking Reception – Vesta A short walk from the Coralville MarriottTHURSDAY, OCTOBER 18thBreakfast on your own8:00–9:00 Registration/Sponsor Tables Open9:00–9:15 Welcome/Updates — Nick Westergaard, Brand Driven Social9:15–10:00 Thursday Keynote Sponsored by Overblog Mack Collier, Mack Collier.com – "Think Like a Rock Star: How to Build Engagement and Cultivate Fans With Social Media”10:00–10:15 Break/Birds of a Feather Networking10:15–11:00 Kipp Bodnar, Hubspot — “How To Master Social Media Lead Generation”11:00–11:45 Kary Delaria, Kane Consulting – “Community Management Best Practices”11:45–1:00 Lunch – Sponsor Tables Open1:00–1:45 DJ Waldow, Waldow Social – “7 Email Marketing Rules You Must Break”1:45–2:30 TJ Stein, MediaTemple – “Crisis Management in Social Media”2:30–2:45 Break/Birds of a Feather Networking2:45–3:45 Closing Keynote Sponsored by Kirkwood Continuing Education & Training Services John Morgan, Brand Against the Machine — “How to Build a Successful Brand in Today’s Social World”  
  • 2. 3:45–4:15 Closing Remarks – Nick Westergaard, Brand Driven SocialWhat Are ‘Birds of a Feather’?During these lightly structured networking breaks, we’ll have various spaces throughout theevent designated as convening nests for birds of a feather based on topic area. Birds of aFeather include Social Media for Beginners, Small Business, B2B Social, Agencies, andBlogging/Content. Each flock will be led by an expert and will provide opportunities toconnect, share, and synthesize key take-aways from the Social Brand Forum.Thanks to Our Sponsors  

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