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SlideShare Social Spotlight

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Leveraging Your Speaking and Thought Leadership on the Social Web

Leveraging Your Speaking and Thought Leadership on the Social Web

Published in: Business, Technology

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  • 1. nick westergaard | branddrivendigital.com | 2014 social spotlight SlideShare Leveraging Your Speaking and Thought Leadership on the Social Web
  • 2. “The YouTube of Slide Decks” Photo via Flickr user Chris Yarzab
  • 3. SlideShare: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  • 4. 1 SlideShare by the Numbers
  • 5. 58 millionunique visitors a month
  • 6. 51,853the number of decks tagged with ‘social media’ :)
  • 7. $118.75 Mthe amount linkedin paid for slideshare in may ’12
  • 8. 2 How Brands 
 Engage
  • 9. Leverage Content Photo via Flickr user p_a_h
  • 10. Great Fit
  • 11. Easy Way to Embed Supporting Docs Photo via Flickr user rillian
  • 12. What Can You Share? ‣ Presentations — PowerPoint, Keynote, OpenOffice ‣ Documents — PDF, OpenOffice ‣ Videos ‣ Slidecasts — Basic Webinars ‣ Zipcasts — Meeting Solution
  • 13. Homepage/Newsfeed
  • 14. Profile Page
  • 15. Brand Pages
  • 16. Brand Pages
  • 17. Brand Pages
  • 18. SEO Benefits
  • 19. Blogger Tools Photo via Flickr user Robert S. Donovan
  • 20. Sales Tracking
  • 21. Photo via Flickr user cdsessums Easy Tool for Speakers
  • 22. 3 Things to Remember About SlideShare
  • 23. Need Engaging Content Photo via Flickr user RVWithTito
  • 24. Prominent SlidesShare Users ‣ The White House ‣ Pew Internet ‣ US Army & Navy ‣ UNICEF ‣ Dell ‣ Ogilvy ‣ Edelman ‣ Hewlett Packard ‣ IBM ‣ McGraw Hill
  • 25. Measurement ‣ Total Number of Followers ‣ Total Number of Views ‣ Views for Targeted ‘SlideShares’ ‣ Social Shares ‣ Referring Traffic to Website
  • 26. SlideShare Reminders ‣ Upload presentations publicly or privately ‣ Download presentations on any topic ‣ Embed on blogs, website, intranets ‣ Slidecast — can sync mp3 audio with slides ‣ Embed YouTube videos in SlideShares ‣ SlideShare PRO — branded channels, analytics, ad free pages (ads from LI network)
  • 27. Whose Slides Do You Follow?
  • 28. branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard