SlideShare Social Spotlight

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Leveraging Your Speaking and Thought Leadership on the Social Web

Published in: Business, Technology

SlideShare Social Spotlight

  1. nick westergaard | branddrivendigital.com | 2015 social spotlight SlideShare Leveraging Your Speaking and Thought Leadership on the Social Web
  2. “The YouTube of Slide Decks” Photo via Flickr user Chris Yarzab
  3. SlideShare: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  4. 1 SlideShare by the Numbers
  5. 60 millionunique visitors a month Source: SlideShare
  6. 51,853the number of decks tagged with ‘social media’ :)
  7. $118.75 Mthe amount linkedin paid for slideshare in may ’12
  8. 2 How Brands 
 Engage
  9. Leverage Content Photo via Flickr user p_a_h
  10. Great Fit
  11. Easy Way to Embed Supporting Docs Photo via Flickr user rillian
  12. What Can You Share? ‣ Presentations — PowerPoint, Keynote, OpenOffice ‣ Documents — PDF, OpenOffice ‣ Videos ‣ Slidecasts — Basic Webinars ‣ Zipcasts — Meeting Solution
  13. Homepage/Newsfeed
  14. Profile Page
  15. Brand Pages
  16. Brand Pages
  17. Brand Pages
  18. Brand Pages
  19. SEO Benefits
  20. Blogger Tools Photo via Flickr user Robert S. Donovan
  21. Sales Tracking
  22. Photo via Flickr user cdsessums Easy Tool for Speakers
  23. Recruiting – Culture
  24. Recruiting – Culture
  25. Recruiting – Job Postings }
  26. 3 Things to Remember About SlideShare
  27. Need Engaging Content Photo via Flickr user RVWithTito
  28. Prominent SlidesShare Users ‣ The White House ‣ Pew Internet ‣ US Army & Navy ‣ UNICEF ‣ Dell ‣ Ogilvy ‣ Edelman ‣ Hewlett Packard ‣ IBM ‣ McGraw Hill
  29. Measurement ‣ Total Number of Followers ‣ Total Number of Views ‣ Views for Targeted ‘SlideShares’ ‣ Social Shares ‣ Referring Traffic to Website
  30. SlideShare Reminders ‣ Upload presentations publicly or privately ‣ Download presentations on any topic ‣ Embed on blogs, website, intranets ‣ Slidecast — can sync mp3 audio with slides ‣ Embed YouTube videos in SlideShares ‣ SlideShare PRO — branded channels, analytics, ad free pages (ads from LI network)
  31. Whose Slides Do You Follow?
  32. nick westergaard | branddrivendigital.com | 2015 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: onbrandpodcast.com
 twitter: @nickwestergaard

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