Pinterest Social Spotlight

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How Encouraging Your Community to Pin Your Content Can Grow Your Business

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Pinterest Social Spotlight

  1. 1. nick westergaard | branddrivendigital.com | 2014 social spotlight BRAND DRIVEN digital Pinterest How Encouraging Your Community to Pin Your Content Can Grow Your Business
  2. 2. Pinning Your Ideas Photo via Flickr user TheTruthAbout
  3. 3. Iowa Roots Photo via Flickr user Anya_
  4. 4. This Lady + Pinterest
  5. 5. Pinterest: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  6. 6. Bookmarking Isn’t New Photo via Flickr user ejhogbin
  7. 7. 1 Pinterest by the Numbers
  8. 8. Source: The State of Social Marketing (Awareness) 6 in 10 Have Heard of Pinterest
  9. 9. Source: The State of Social Marketing (Awareness) Close to LinkedIn Use
  10. 10. 48 millionvisitors per month — user numbers aren’t public Source: ComScore
  11. 11. Fastestsocial network after just a year in release — one of the fastest growing social services in the world, growing at a rate of +4,000%
  12. 12. 405 minutesaverage time per month spent by users
  13. 13. Source: The State of Social Marketing (Awareness) Over Half Use Daily
  14. 14. Source: The State of Social Marketing (Awareness) Demographics Worth Noting
  15. 15. Millennials Use Pinterest as Much as Instagram
  16. 16. Source: The State of Social Marketing (Awareness) Pinterest Adoption
  17. 17. Referral Traffic Percentages Source: Mashable
  18. 18. Pinterest Influences Offsite Sales
  19. 19. 10%buyers from pinterest are 10% more likely to buy than others and spend 10% more!
  20. 20. Buy More, Spend More Source: TechCrunch
  21. 21. 20%of facebook users are on pinterest daily
  22. 22. 40%of social media purchases are driven by pinterest
  23. 23. 60%of us pinterest users are female — this is down from earlier in the launch
  24. 24. Pricelessfor branded accounts, pinned items without prices are twice as likely to be repinned
  25. 25. Food Rules
  26. 26. 2 How Brands 
 Engage
  27. 27. Photo via Flickr user JeffreyTurner
  28. 28. What Can You Pin? ‣ Upload, save, and sort items or “pins” ‣ Curate online content via “Pin It” buttons ‣ 3 categories — photos, videos, gifts (Note - you can assign a price to a gift) ‣ Organize pins on “boards”
  29. 29. Personal Profile
  30. 30. Brand Profiles
  31. 31. Photo via Flickr user Nrbelex Winning Pinning Strategies
  32. 32. Sharing History
  33. 33. Sparking Ideas
  34. 34. Building Brand Ethos
  35. 35. Encourage Inspiration & Aspiration
  36. 36. Provide Ideas for Product Use
  37. 37. Go Behind the Scenes
  38. 38. Align Your Brand with Users’ Lives
  39. 39. Drive Traffic to Web Content
  40. 40. Sell Things!
  41. 41. Can’t Set It & Forget It Photo via Flickr user shioshvill
  42. 42. Better Fit for Certain Sectors ‣ Lifestyle — Food, Travel, Sports, Pets ‣ Design-Focused — Architecture, Interior design, Industrial design, Technology ‣ Event-Driven — Weddings, Entertaining, Seasonal ‣ Apparel — Men’s, Women’s, Kids; High Fashion to Sportswear; Accessories ‣ Media/Publishing — TV Shows, Magazines, Websites
  43. 43. 3 Things to Remember About Pinterest
  44. 44. The Mechanics of Pinning Photo via Flickr user tkksummers
  45. 45. Photo via Flickr user Los Amigos Del Fuego
  46. 46. Pinterest Legal Issues ‣ Pinterest has a notification system that enables copyright holders to request content be removed ‣ A “nopin” HTML tag was released by Pinterest to allow copyright holders to block pinning actions ‣ Digital Millennium Copyright Act protects Pinterest but not you ‣ Added automatic attribution for content from YouTube, Flickr, Behance, & Vimeo
  47. 47. 10 Most Followed Companies ‣ Perfect Palette ‣ Real Simple ‣ The Beauty Department ‣ HGTV ‣ Apartment Therapy ‣ Kate Spade New York ‣ Better Homes & Gardens ‣ Whole Foods ‣ West Elm ‣ Mashable Source: Mashable
  48. 48. Measurement ‣ Engagement data — Total number of followers ‣ Sharing data — Repins from others ‣ Referring links on site ‣ Sales — direct or indirect
  49. 49. Pinterest Reminders ‣ You can tag other users using the @ symbol ‣ Include keywords in pin descriptions (SEO) ‣ Watch your signal-to-noise ratio — make sure you’re sharing others’ content too ‣ Embed ‘Pin It’ buttons on your content — both editorial and product pages ‣ Must have quality photos — stakes are raised
  50. 50. Pinterest Progress
  51. 51. Which Brands Do You Pin?
  52. 52. nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard

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