Pinterest Social Spotlight

Pinterest Social Spotlight



How Encouraging Your Community to Pin Your Content Can Grow Your Business

How Encouraging Your Community to Pin Your Content Can Grow Your Business



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Pinterest Social Spotlight Pinterest Social Spotlight Presentation Transcript

  • BRAND DRIVEN digital social spotlight Pinterest How Encouraging Your Community to Pin Your Content Can Grow Your Business nick westergaard | | summer–fall 2013
  • Pinning Your Ideas Photo via Flickr user TheTruthAbout
  • Iowa Roots Photo via Flickr user Anya_ View slide
  • This Lady + Pinterest View slide
  • Pinterest: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  • Bookmarking Isn’t New Photo via Flickr user ejhogbin
  • 1 Pinterest by the Numbers
  • 6 in 10 Have Heard of Pinterest Source: The State of Social Marketing (Awareness)
  • Close to LinkedIn Use Source: The State of Social Marketing (Awareness)
  • 48 million visitors per month (february 2013) Source: ComScore
  • Fastest social network after just a year in release — one of the fastest growing social services in the world, growing at a rate of +4,000%
  • 405 minutes average time per month spent by users
  • Over Half Use Daily Source: The State of Social Marketing (Awareness)
  • Demographics Worth Noting Source: The State of Social Marketing (Awareness)
  • Pinterest Adoption Source: The State of Social Marketing (Awareness)
  • Referral Traffic Percentages Source: Mashable
  • Pinterest Influences Offsite Sales
  • 10% buyers from pinterest are 10% more likely to buy than others and spend 10% more!
  • Buy More, Spend More Source: TechCrunch
  • 20% of facebook users are on pinterest daily
  • 40% of social media purchases will be driven by pinterest in 2012
  • 60% of us pinterest users are female — this is down from earlier in the launch
  • Priceless for branded accounts, pinned items without prices are twice as likely to be repinned
  • Food Rules
  • 2 How Brands 
  • Photo via Flickr user JeffreyTurner
  • What Can You Pin? ‣ Upload, save, and sort items or “pins” ‣ Curate online content via “Pin It” buttons ‣ 3 categories — photos, videos, gifts (Note - you can assign a price to a gift) ‣ Organize pins on “boards”
  • Personal Profile
  • Brand Profiles
  • Winning Pinning Strategies Photo via Flickr user Nrbelex
  • Sharing History
  • Sparking Ideas
  • Building Brand Ethos
  • Encourage Inspiration & Aspiration
  • Provide Ideas for Product Use
  • Go Behind the Scenes
  • Align Your Brand with Users’ Lives
  • Drive Traffic to Web Content
  • Sell Things!
  • Can’t Set It & Forget It Photo via Flickr user shioshvill
  • Better Fit for Certain Sectors ‣ Lifestyle — Food, Travel, Sports, Pets ‣ Design-Focused — Architecture, Interior design, Industrial design, Technology ‣ Event-Driven — Weddings, Entertaining, Seasonal ‣ Apparel — Men’s, Women’s, Kids; High Fashion to Sportswear; Accessories ‣ Media/Publishing — TV Shows, Magazines, Websites
  • 3 Things to Remember About Pinterest
  • The Mechanics of Pinning Photo via Flickr user tkksummers
  • Photo via Flickr user Los Amigos Del Fuego
  • Pinterest Legal Issues ‣ Pinterest has a notification system that enables copyright holders to request content be removed ‣ A “nopin” HTML tag was released by Pinterest to allow copyright holders to block pinning actions ‣ Digital Millennium Copyright Act protects Pinterest but not you ‣ Added automatic attribution for content from YouTube, Flickr, Behance, & Vimeo
  • 10 Most Followed Companies ‣ Perfect Palette ‣ Real Simple ‣ The Beauty Department ‣ HGTV ‣ Apartment Therapy ‣ Kate Spade New York ‣ Better Homes & Gardens ‣ Whole Foods ‣ West Elm ‣ Mashable Source: Mashable
  • Measurement ‣ Engagement data — Total number of followers ‣ Sharing data — Repins from others ‣ Referring links on site ‣ Sales — direct or indirect
  • Pinterest Reminders ‣ You can tag other users using the @ symbol ‣ Include keywords in pin descriptions (SEO) ‣ Watch your signal-to-noise ratio — make sure you’re sharing others’ content too ‣ Embed ‘Pin It’ buttons on your content — both editorial and product pages ‣ Must have quality photos — stakes are raised
  • Which Brands Do You Pin?
  • BRAND DRIVEN digital Questions? ! blog: podcast:
 twitter: @nickwestergaard nick westergaard | | summer–fall 2013 2014