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Understanding Social Media's Visual Revolution. http://branddrivendigital.com

Understanding Social Media's Visual Revolution. http://branddrivendigital.com

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    Pics to Clicks Pics to Clicks Presentation Transcript

    • BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 Pics to Clicks Understanding Social Media’s Visual Revolution
    • Social Media’s Visual Revolution ‣ Why Visual ‣ Visual Updates to Social Networks & Visual Content ‣ Visual Trends ‣ 6 Ways Your Brand Can Prepare ‣ Questions
    • 1 Why Visual?
    • Visual? Photo via Flickr user Ali Smiles
    • Social Media Is Increasingly Visual
    • Photo via Flickr user birgerking The Content Shared Is More Visual
    • 44% of users are more likely to enage with a brand that posts photos vs. other forms of media Source: ROI Research
    • 2 Visual Updates to Social & Social Content
    • 300 Million Photos Uploaded to Facebook Every Day Photo via Flickr user west.m
    • Google+
    • Pinterest
    • Instagram
    • Tumblr
    • Storify
    • Facebook
    • 46% More Engagement with Timeline
    • Impact by Post Type
    • Twitter
    • Photo via Flickr user clasesdeperiodismo
    • Foursquare
    • LinkedIn
    • SlideShare
    • MySpace
    • 4 Visual Social 
 Media Trends
    • Sharing More Visual Content Photo via Flickr user andyarthur
    • More Images in Posts
    • Facebook Favors Photos
    • Source: Diffbot Page Classifier Image Sharing on Twitter Is Up
    • Source: Diffbot Page Classifier How Visuals Are Shared via
    • Begun, the video wars have. – Yoda Photo via Flickr user fuzzcat
    • By the Numbers Photo via Flickr user melenita2012
    • June ’13 More Vines! Source: MarketingLand.com
    • Three Weeks Later Source: MarketingLand.com
    • More Top Brands Using Instagram Source: Simply Measured
    • Text Over Photos
    • Infographics
    • Misc. Content – Annual Reports
    • (Haters Gonna Hate)Photo via Flickr user twicepix
    • Issues with Visual Content ‣ No Links — “The Junk Web” ‣ Introducing Humor — May Not Be As Funny As You Think! ‣ Potential for Abuse — Only Using Visual ‣ However ...
    • Images Show Brand Humanity
    • Emotional Connections
    • Photo via Flickr user Au Kirk Seize the Moment!
    • Visual Content Can Also ... Brand Promote Events Educate SellLaunch ProductsPosition
    • 4 6 Ways to Prepare 
 Your Brand
    • 1. The Basics Still Matter Photo via Flickr user stevendepolo
    • 2. Have a Plan
    • Find the Network That Fits
    • 3. Invest in Photography Photo via Flickr user BigTallGuy
    • Fun Fact
    • 4. Teach Storytelling
    • 5. Make Your Past Visual Photo via Flickr user DesheBoard
    • Milestones
    • Pin History Too
    • 6. Involve Your Fans Source: Ben & Jerry’s Fan Photo
    • #FanPhotos
    • Measuring Visual Content ‣ Different Engagement Stats by Network ‣ Basic Engagement Data on All ‣ Facebook, Twitter, Google+ — Shares/Likes, Retweets, +1 ‣ Pinterest — Referring Links & Repins ‣ Instagram — Likes ‣ SlideShare — Views ‣ Include Short Links (bit.ly) — Call to Action!
    • Looking Ahead Photo via Flickr user eschipul
    • nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard