BRAND DRIVEN digital
nick westergaard | branddrivendigital.com | 2014
Pics to Clicks
Understanding Social Media’s Visual R...
Social Media’s Visual Revolution
‣ Why Visual
‣ Visual Updates to Social Networks & Visual Content
‣ Visual Trends
‣ 6 Way...
1
Why Visual?
Visual?
Photo via Flickr user Ali Smiles
Social Media Is Increasingly Visual
Photo via Flickr user birgerking
The Content Shared Is More Visual
44% of users
are more likely to enage with a brand that posts
photos vs. other forms of media
Source: ROI Research
2
Visual Updates to Social
& Social Content
300 Million Photos
Uploaded to Facebook
Every Day
Photo via Flickr user west.m
Google+
Pinterest
Instagram
Tumblr
Storify
Facebook
46% More Engagement with Timeline
Impact by Post Type
Twitter
Photo via Flickr user clasesdeperiodismo
Foursquare
LinkedIn
SlideShare
MySpace
4
Visual Social 

Media Trends
Sharing More Visual
Content
Photo via Flickr user andyarthur
More Images in Posts
Facebook Favors Photos
Source: Diffbot Page Classifier
Image Sharing on Twitter Is Up
Source: Diffbot Page Classifier
How Visuals Are Shared via
Begun, the video wars have.
– Yoda
Photo via Flickr user fuzzcat
By the Numbers
Photo via Flickr user melenita2012
June ’13 More Vines!
Source: MarketingLand.com
Three Weeks Later
Source: MarketingLand.com
More Top Brands Using Instagram
Source: Simply Measured
Text Over Photos
Infographics
Misc. Content – Annual Reports
(Haters Gonna Hate)Photo via Flickr user twicepix
Issues with Visual Content
‣ No Links — “The Junk Web”
‣ Introducing Humor — May Not Be As Funny As You
Think!
‣ Potential...
Images Show Brand
Humanity
Emotional Connections
Photo via Flickr user Au Kirk
Seize the Moment!
Visual Content Can Also ...
Brand Promote Events Educate
SellLaunch ProductsPosition
4
6 Ways to Prepare 

Your Brand
1. The Basics Still Matter
Photo via Flickr user stevendepolo
2. Have a Plan
Find the Network That Fits
3. Invest in Photography
Photo via Flickr user BigTallGuy
Fun Fact
4. Teach Storytelling
5. Make Your Past Visual
Photo via Flickr user DesheBoard
Milestones
Pin History Too
6. Involve Your Fans
Source: Ben & Jerry’s Fan Photo
#FanPhotos
Measuring Visual Content
‣ Different Engagement Stats by Network
‣ Basic Engagement Data on All
‣ Facebook, Twitter, Googl...
Looking Ahead
Photo via Flickr user eschipul
nick westergaard | branddrivendigital.com | summer–fall 2013
BRAND DRIVEN digital
nick westergaard | branddrivendigital.co...
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Pics to Clicks

  1. 1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 Pics to Clicks Understanding Social Media’s Visual Revolution
  2. 2. Social Media’s Visual Revolution ‣ Why Visual ‣ Visual Updates to Social Networks & Visual Content ‣ Visual Trends ‣ 6 Ways Your Brand Can Prepare ‣ Questions
  3. 3. 1 Why Visual?
  4. 4. Visual? Photo via Flickr user Ali Smiles
  5. 5. Social Media Is Increasingly Visual
  6. 6. Photo via Flickr user birgerking The Content Shared Is More Visual
  7. 7. 44% of users are more likely to enage with a brand that posts photos vs. other forms of media Source: ROI Research
  8. 8. 2 Visual Updates to Social & Social Content
  9. 9. 300 Million Photos Uploaded to Facebook Every Day Photo via Flickr user west.m
  10. 10. Google+
  11. 11. Pinterest
  12. 12. Instagram
  13. 13. Tumblr
  14. 14. Storify
  15. 15. Facebook
  16. 16. 46% More Engagement with Timeline
  17. 17. Impact by Post Type
  18. 18. Twitter
  19. 19. Photo via Flickr user clasesdeperiodismo
  20. 20. Foursquare
  21. 21. LinkedIn
  22. 22. SlideShare
  23. 23. MySpace
  24. 24. 4 Visual Social 
 Media Trends
  25. 25. Sharing More Visual Content Photo via Flickr user andyarthur
  26. 26. More Images in Posts
  27. 27. Facebook Favors Photos
  28. 28. Source: Diffbot Page Classifier Image Sharing on Twitter Is Up
  29. 29. Source: Diffbot Page Classifier How Visuals Are Shared via
  30. 30. Begun, the video wars have. – Yoda Photo via Flickr user fuzzcat
  31. 31. By the Numbers Photo via Flickr user melenita2012
  32. 32. June ’13 More Vines! Source: MarketingLand.com
  33. 33. Three Weeks Later Source: MarketingLand.com
  34. 34. More Top Brands Using Instagram Source: Simply Measured
  35. 35. Text Over Photos
  36. 36. Infographics
  37. 37. Misc. Content – Annual Reports
  38. 38. (Haters Gonna Hate)Photo via Flickr user twicepix
  39. 39. Issues with Visual Content ‣ No Links — “The Junk Web” ‣ Introducing Humor — May Not Be As Funny As You Think! ‣ Potential for Abuse — Only Using Visual ‣ However ...
  40. 40. Images Show Brand Humanity
  41. 41. Emotional Connections
  42. 42. Photo via Flickr user Au Kirk Seize the Moment!
  43. 43. Visual Content Can Also ... Brand Promote Events Educate SellLaunch ProductsPosition
  44. 44. 4 6 Ways to Prepare 
 Your Brand
  45. 45. 1. The Basics Still Matter Photo via Flickr user stevendepolo
  46. 46. 2. Have a Plan
  47. 47. Find the Network That Fits
  48. 48. 3. Invest in Photography Photo via Flickr user BigTallGuy
  49. 49. Fun Fact
  50. 50. 4. Teach Storytelling
  51. 51. 5. Make Your Past Visual Photo via Flickr user DesheBoard
  52. 52. Milestones
  53. 53. Pin History Too
  54. 54. 6. Involve Your Fans Source: Ben & Jerry’s Fan Photo
  55. 55. #FanPhotos
  56. 56. Measuring Visual Content ‣ Different Engagement Stats by Network ‣ Basic Engagement Data on All ‣ Facebook, Twitter, Google+ — Shares/Likes, Retweets, +1 ‣ Pinterest — Referring Links & Repins ‣ Instagram — Likes ‣ SlideShare — Views ‣ Include Short Links (bit.ly) — Call to Action!
  57. 57. Looking Ahead Photo via Flickr user eschipul
  58. 58. nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard
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