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Understanding Social Media's Visual Revolution. http://branddrivendigital.com

Understanding Social Media's Visual Revolution. http://branddrivendigital.com

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  • 1. BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 Pics to Clicks Understanding Social Media’s Visual Revolution
  • 2. Social Media’s Visual Revolution ‣ Why Visual ‣ Visual Updates to Social Networks & Visual Content ‣ Visual Trends ‣ 6 Ways Your Brand Can Prepare ‣ Questions
  • 3. 1 Why Visual?
  • 4. Visual? Photo via Flickr user Ali Smiles
  • 5. Social Media Is Increasingly Visual
  • 6. Photo via Flickr user birgerking The Content Shared Is More Visual
  • 7. 44% of users are more likely to enage with a brand that posts photos vs. other forms of media Source: ROI Research
  • 8. 2 Visual Updates to Social & Social Content
  • 9. 300 Million Photos Uploaded to Facebook Every Day Photo via Flickr user west.m
  • 10. Google+
  • 11. Pinterest
  • 12. Instagram
  • 13. Tumblr
  • 14. Storify
  • 15. Facebook
  • 16. 46% More Engagement with Timeline
  • 17. Impact by Post Type
  • 18. Twitter
  • 19. Photo via Flickr user clasesdeperiodismo
  • 20. Foursquare
  • 21. LinkedIn
  • 22. SlideShare
  • 23. MySpace
  • 24. 4 Visual Social 
 Media Trends
  • 25. Sharing More Visual Content Photo via Flickr user andyarthur
  • 26. More Images in Posts
  • 27. Facebook Favors Photos
  • 28. Source: Diffbot Page Classifier Image Sharing on Twitter Is Up
  • 29. Source: Diffbot Page Classifier How Visuals Are Shared via
  • 30. Begun, the video wars have. – Yoda Photo via Flickr user fuzzcat
  • 31. By the Numbers Photo via Flickr user melenita2012
  • 32. June ’13 More Vines! Source: MarketingLand.com
  • 33. Three Weeks Later Source: MarketingLand.com
  • 34. More Top Brands Using Instagram Source: Simply Measured
  • 35. Text Over Photos
  • 36. Infographics
  • 37. Misc. Content – Annual Reports
  • 38. (Haters Gonna Hate)Photo via Flickr user twicepix
  • 39. Issues with Visual Content ‣ No Links — “The Junk Web” ‣ Introducing Humor — May Not Be As Funny As You Think! ‣ Potential for Abuse — Only Using Visual ‣ However ...
  • 40. Images Show Brand Humanity
  • 41. Emotional Connections
  • 42. Photo via Flickr user Au Kirk Seize the Moment!
  • 43. Visual Content Can Also ... Brand Promote Events Educate SellLaunch ProductsPosition
  • 44. 4 6 Ways to Prepare 
 Your Brand
  • 45. 1. The Basics Still Matter Photo via Flickr user stevendepolo
  • 46. 2. Have a Plan
  • 47. Find the Network That Fits
  • 48. 3. Invest in Photography Photo via Flickr user BigTallGuy
  • 49. Fun Fact
  • 50. 4. Teach Storytelling
  • 51. 5. Make Your Past Visual Photo via Flickr user DesheBoard
  • 52. Milestones
  • 53. Pin History Too
  • 54. 6. Involve Your Fans Source: Ben & Jerry’s Fan Photo
  • 55. #FanPhotos
  • 56. Measuring Visual Content ‣ Different Engagement Stats by Network ‣ Basic Engagement Data on All ‣ Facebook, Twitter, Google+ — Shares/Likes, Retweets, +1 ‣ Pinterest — Referring Links & Repins ‣ Instagram — Likes ‣ SlideShare — Views ‣ Include Short Links (bit.ly) — Call to Action!
  • 57. Looking Ahead Photo via Flickr user eschipul
  • 58. nick westergaard | branddrivendigital.com | summer–fall 2013 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital nick westergaard | branddrivendigital.com | 2014 BRAND DRIVEN digital Questions?! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard