"The Writing on the Wall"     American Marketing Association    University of Iowa | March 6, 2011
Brand-Driven Insights atNickWestergaard.com      @NickWestergaard
Why Am I Here?
Some Background
Nick WestergaardGrew up in advertisingDegree in Psychology& Theatre ArtsBuckle DownACT"The Family Business"
Westergaard.com
Not Your Fathers   Advertising
BIG Shift
What Does This Mean?
Everyones a Marketer
Silos Hurt Marketing
The New Marketer ...
Central Control
Brand Builders
Customer Service
Sales
Sales = Selling Ideas
Social Skills
Content Creators
Know Technology
Looking for Expertise
Core Principles Apply Strategy   Execution   Analysis
Need New Paths       Mass Comm  Marketing   Art/Design
Couple More Things ...
Live Life!(Dont Underestimate This)
Stay Current
NickWestergaard.com
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
New Media Advice for Marketers: University of Iowa AMA
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New Media Advice for Marketers: University of Iowa AMA

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A presentation I gave to the American Marketing Association at the University of Iowa in March of 2011.

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New Media Advice for Marketers: University of Iowa AMA

  1. 1. "The Writing on the Wall" American Marketing Association University of Iowa | March 6, 2011
  2. 2. Brand-Driven Insights atNickWestergaard.com @NickWestergaard
  3. 3. Why Am I Here?
  4. 4. Some Background
  5. 5. Nick WestergaardGrew up in advertisingDegree in Psychology& Theatre ArtsBuckle DownACT"The Family Business"
  6. 6. Westergaard.com
  7. 7. Not Your Fathers Advertising
  8. 8. BIG Shift
  9. 9. What Does This Mean?
  10. 10. Everyones a Marketer
  11. 11. Silos Hurt Marketing
  12. 12. The New Marketer ...
  13. 13. Central Control
  14. 14. Brand Builders
  15. 15. Customer Service
  16. 16. Sales
  17. 17. Sales = Selling Ideas
  18. 18. Social Skills
  19. 19. Content Creators
  20. 20. Know Technology
  21. 21. Looking for Expertise
  22. 22. Core Principles Apply Strategy Execution Analysis
  23. 23. Need New Paths Mass Comm Marketing Art/Design
  24. 24. Couple More Things ...
  25. 25. Live Life!(Dont Underestimate This)
  26. 26. Stay Current
  27. 27. NickWestergaard.com

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