Instagram Social Spotlight

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How to Create a Picture Perfect Presence
on the Social Web’s Most Unique Network

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Instagram Social Spotlight

  1. 1. nick westergaard | branddrivendigital.com | 2015 social spotlight BRAND DRIVEN digital Instagram How to Create a Picture Perfect Presence on the Social Web’s Most Unique Network
  2. 2. Easy Fun Photo Filter App Photo via Wikimedia Commons user jzollman
  3. 3. Instagram: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  4. 4. 1 Instagram by the Numbers
  5. 5. 1 user/secinstagram gains one new user every second
  6. 6. Each second instagram users perform 575 likes and 81 comments Source: Instagram
  7. 7. 300 millionmonthly active users
  8. 8. The Rise of Instagram
  9. 9. Momentum Continues
  10. 10. Especially with Younger Users
  11. 11. Leading Photo Client for 12–34 yos
  12. 12. Currently Tied for Second …
  13. 13. 70 millionphotos & videos shared each day Source: Instagram
  14. 14. $1 billionthe amount facebook paid when purchasing instagram in april 2012
  15. 15. Source: SimplyMeasured Brand Adoption Is Rising
  16. 16. Source: SimplyMeasured … As Is Their Use
  17. 17. Big Brands Are Taking Notice
  18. 18. Most Are Very Active
  19. 19. Source: Diffbot Page Classifier Image Sharing on Twitter Is Up
  20. 20. Source: Diffbot Page Classifier Instagram Impacting This
  21. 21. 138 charactersthe average caption is 138 characters long including hashtags. speaking of hashtags …
  22. 22. Source: SimplyMeasured Hashtag Use
  23. 23. 2 How Brands 
 Engage
  24. 24. Personal vs. Brand Account
  25. 25. Brand Promote Events Educate Encourage UseLaunch ProductsPosition What You Can Do on Instagram ...
  26. 26. Unexpected Brands Get Visual
  27. 27. Text Over Photos
  28. 28. Content Strategy
  29. 29. Photo via Flickr user ragesoss #Hashtags
  30. 30. Case Study: Audi ‣ Not as big as MTV, Starbucks ‣ Avg. 4.5 engagements per follower ‣ Avg. 1,423 likes and 34 comments per photo
  31. 31. What Audi Does Right ‣ KISS! Just photos ‣ No random snapshots — use high-end product photos ‣ Most used tag not product — #awesome
  32. 32. Comments –> Engagement ‣ Low-performing posts get 50% of comments in less than 3 hours ‣ On average, Interbrand 100 posts receive 50% of their comments in the first 6 hours ‣ High-performing posts peak later, hitting 50% of total comments after more than 13 hours Source: SimplyMeasured
  33. 33. Case Study: Milwaukee Brewers
  34. 34. 3 Things to Remember About Instagram
  35. 35. Fun Fact
  36. 36. Business Blog with Tips
  37. 37. 10 Most Followed Accounts ‣ Justin Bieber ‣ Kim Kardashian ‣ Selena Gomez ‣ Taylor Swift ‣ Kendall Jenner ‣ Kylie Jenner ‣ Rihanna ‣ Zooey Deschanel ‣ Barack Obama ‣ Snoop Dog
  38. 38. 10 Most Followed Brands ‣ MTV ‣ Starbucks ‣ Burberry ‣ Nike ‣ GE ‣ Gucci ‣ Audi ‣ Tiffany & Co. ‣ Hermes ‣ McDonalds
  39. 39. Dig a Little Deeper
  40. 40. Measurement ‣ Very little data — no links ‣ Followers ‣ Likes ‣ Comments ‣ Engagement of Community (like Audi)
  41. 41. Instagram Reminders ‣ Ability to push updates to Facebook (Pages too), Twitter, Tumblr, & Flickr ‣ Can use hashtags ‣ Post acquisition, Instagram ‘likes’ are now registered on Facebook ‣ No share feature for “cross-pollination” ‣ Basic web-based presence ‣ More popular among B2C (now), luxury sector
  42. 42. Ads Starting to Appear
  43. 43. Like2Buy
  44. 44. Which Brands Do You Follow?
  45. 45. nick westergaard | branddrivendigital.com | 2015 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: onbrandpodcast.com
 twitter: @nickwestergaard

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