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Instagram Social Spotlight

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How to Create a Picture Perfect Presence …

How to Create a Picture Perfect Presence
on the Social Web’s Most Unique Network

Published in: Business, Technology

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  • This was a very informative article and I believe that the facts found are really reliable I mean with the boost in social media I really don't see an end to users clamoring to achieve online popularity of some fashion. Many users don't have the patience to build strong quality relationships on these sites because many users today are shallow and are hardly interested in hearing something or even following someone they don't know and if they don't know them the best chance at getting a follow is to entice them to follow you by having a large number followers. Today some form of a Follower Increase is almost essential to ones success online. You measure your own success so if buying followers gives you the feeling of success then who's to say that you are unsuccessful. Just a Thought! Great blog and great topic. www.followerincrease.com
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  • Interesting facts about Instagram - thanks for the share!
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  • Love this! Great insights on Instagram Nick. Thanks for sharing.
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  • Nice! I am going to share this link with a group I presented to the other day on imagery in social media.
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  • 1. nick westergaard | branddrivendigital.com | 2015 social spotlight BRAND DRIVEN digital Instagram How to Create a Picture Perfect Presence on the Social Web’s Most Unique Network
  • 2. Easy Fun Photo Filter App Photo via Wikimedia Commons user jzollman
  • 3. Instagram: Social Spotlight ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  • 4. 1 Instagram by the Numbers
  • 5. 1 user/secinstagram gains one new user every second
  • 6. Each second instagram users perform 575 likes and 81 comments Source: Instagram
  • 7. 300 millionmonthly active users
  • 8. The Rise of Instagram
  • 9. Momentum Continues
  • 10. Especially with Younger Users
  • 11. Leading Photo Client for 12–34 yos
  • 12. Currently Tied for Second …
  • 13. 70 millionphotos & videos shared each day Source: Instagram
  • 14. $1 billionthe amount facebook paid when purchasing instagram in april 2012
  • 15. Source: SimplyMeasured Brand Adoption Is Rising
  • 16. Source: SimplyMeasured … As Is Their Use
  • 17. Big Brands Are Taking Notice
  • 18. Most Are Very Active
  • 19. Source: Diffbot Page Classifier Image Sharing on Twitter Is Up
  • 20. Source: Diffbot Page Classifier Instagram Impacting This
  • 21. 138 charactersthe average caption is 138 characters long including hashtags. speaking of hashtags …
  • 22. Source: SimplyMeasured Hashtag Use
  • 23. 2 How Brands 
 Engage
  • 24. Personal vs. Brand Account
  • 25. Brand Promote Events Educate Encourage UseLaunch ProductsPosition What You Can Do on Instagram ...
  • 26. Unexpected Brands Get Visual
  • 27. Text Over Photos
  • 28. Content Strategy
  • 29. Photo via Flickr user ragesoss #Hashtags
  • 30. Case Study: Audi ‣ Not as big as MTV, Starbucks ‣ Avg. 4.5 engagements per follower ‣ Avg. 1,423 likes and 34 comments per photo
  • 31. What Audi Does Right ‣ KISS! Just photos ‣ No random snapshots — use high-end product photos ‣ Most used tag not product — #awesome
  • 32. Comments –> Engagement ‣ Low-performing posts get 50% of comments in less than 3 hours ‣ On average, Interbrand 100 posts receive 50% of their comments in the first 6 hours ‣ High-performing posts peak later, hitting 50% of total comments after more than 13 hours Source: SimplyMeasured
  • 33. Case Study: Milwaukee Brewers
  • 34. 3 Things to Remember About Instagram
  • 35. Fun Fact
  • 36. Business Blog with Tips
  • 37. 10 Most Followed Accounts ‣ Justin Bieber ‣ Kim Kardashian ‣ Selena Gomez ‣ Taylor Swift ‣ Kendall Jenner ‣ Kylie Jenner ‣ Rihanna ‣ Zooey Deschanel ‣ Barack Obama ‣ Snoop Dog
  • 38. 10 Most Followed Brands ‣ MTV ‣ Starbucks ‣ Burberry ‣ Nike ‣ GE ‣ Gucci ‣ Audi ‣ Tiffany & Co. ‣ Hermes ‣ McDonalds
  • 39. Dig a Little Deeper
  • 40. Measurement ‣ Very little data — no links ‣ Followers ‣ Likes ‣ Comments ‣ Engagement of Community (like Audi)
  • 41. Instagram Reminders ‣ Ability to push updates to Facebook (Pages too), Twitter, Tumblr, & Flickr ‣ Can use hashtags ‣ Post acquisition, Instagram ‘likes’ are now registered on Facebook ‣ No share feature for “cross-pollination” ‣ Basic web-based presence ‣ More popular among B2C (now), luxury sector
  • 42. Ads Starting to Appear
  • 43. Like2Buy
  • 44. Which Brands Do You Follow?
  • 45. nick westergaard | branddrivendigital.com | 2015 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: onbrandpodcast.com
 twitter: @nickwestergaard

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