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Google+ Social Spotlight

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Published

How Google’s Next Big Thing Can 
Impact Your Business & Grow Your Brand

How Google’s Next Big Thing Can 
Impact Your Business & Grow Your Brand

Published in Business , Technology
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  • 1. BRAND DRIVEN digital social spotlight Google+ How Google’s Next Big Thing Can 
 Impact Your Business & Grow Your Brand nick westergaard | branddrivendigital.com | 2014
  • 2. Google+: Social Spotlight ‣ What the Plus? ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  • 3. Bet Against Google? Photo via Flickr user brionv
  • 4. Guy Kawasaki on Google+ Facebook = People Twitter = Perspectives Google+ = Passion Photo via Flickr user BenSpark
  • 5. Inside Google Plus
  • 6. Recent New Look
  • 7. Google+ Defining Features ‣ Clean Interface ‣ Circles — 2-way and blind ‣ Hangouts — Skype on steroids ‣ +1 ‣ Plus Is the New Google
  • 8. Just the Facts ‣ FACT: You don’t need a Gmail address (Google account) ‣ FACT: You can edit a post after publishing ‣ FACT: You can mute comment notifications ‣ FACT: No one can see what circle you put them in
  • 9. Wedge Issue: User Control Photo via Flickr user west.m
  • 10. Drag & Drop
  • 11. 1 Google+ by the Numbers
  • 12. 10 million ... users within the first two weeks — fastest social network to reach this milestone
  • 13. 500 million active users as of december 2012 — 100 million monthly active users
  • 14. Not Bad
  • 15. Less Frequent Use
  • 16. 5th popular social media site ahead of pinterest and linkedin Source: Hitwise
  • 17. Many Are Lurkers
  • 18. Most Are Duplicating Content
  • 19. How Fast This Happened Photo via Flickr user brianconnolly
  • 20. Mobile Apps in 1st Year Photo via Flickr user Sean MacEntee
  • 21. 2 How Brands 
 Engage
  • 22. Brands on Google+ ‣ In the Beginning ... ‣ Fall 2011 ‣ Potential Segmentation via Circles ‣ Market Research/Customer Feedback via Hangouts ‣ Multiple Page Admins — One ‘Owner’; Up to 50 ‘Managers’
  • 23. What’s It Look Like?
  • 24. Surprisingly Similar
  • 25. Engagement
  • 26. Photos, Videos, & Links
  • 27. Events
  • 28. “On Air” Hangouts
  • 29. Beacons Across Web Photo via Flickr user cordiaz2000
  • 30. Integration with Places Photo via Flickr user leyla.a
  • 31. Circle Segmentation Photo via Flickr user fdecomite
  • 32. Closed API :( Photo via Flickr user Darwin’s Bulldog
  • 33. The Biggest Development? In January 2012 Google started pushing Google+ social data into search results
  • 34. 3 Things to Remember About Google+
  • 35. Google+ Measurement ‣ Number of users that have you in a circle ‣ Number of +1s on posts (via Google Analytics) ‣ Total brand mentions ‣ Profile views ‣ Referring links on site
  • 36. 10 Most Circled Brands on Google+ ‣ Android ‣ Mashable ‣ Google Chrome ‣ Google+ ‣ Coldplay ‣ H&M ‣ New York Times ‣ Marvel ‣ Google ‣ Gmail
 Source: Mashable
  • 37. White House Here Too!
  • 38. +POTUS
  • 39. Which Brands Do You Circle?
  • 40. BRAND DRIVEN digital Questions? ! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard nick westergaard | branddrivendigital.com | summer–fall 2013 2014