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Google+ Social Spotlight
 

Google+ Social Spotlight

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How Google’s Next Big Thing Can 
Impact Your Business & Grow Your Brand

How Google’s Next Big Thing Can 
Impact Your Business & Grow Your Brand

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    Google+ Social Spotlight Google+ Social Spotlight Presentation Transcript

    • BRAND DRIVEN digital social spotlight Google+ How Google’s Next Big Thing Can 
 Impact Your Business & Grow Your Brand nick westergaard | branddrivendigital.com | 2014
    • Google+: Social Spotlight ‣ What the Plus? ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
    • Bet Against Google? Photo via Flickr user brionv
    • Guy Kawasaki on Google+ Facebook = People Twitter = Perspectives Google+ = Passion Photo via Flickr user BenSpark
    • Inside Google Plus
    • Recent New Look
    • Google+ Defining Features ‣ Clean Interface ‣ Circles — 2-way and blind ‣ Hangouts — Skype on steroids ‣ +1 ‣ Plus Is the New Google
    • Just the Facts ‣ FACT: You don’t need a Gmail address (Google account) ‣ FACT: You can edit a post after publishing ‣ FACT: You can mute comment notifications ‣ FACT: No one can see what circle you put them in
    • Wedge Issue: User Control Photo via Flickr user west.m
    • Drag & Drop
    • 1 Google+ by the Numbers
    • 10 million ... users within the first two weeks — fastest social network to reach this milestone
    • 500 million active users as of december 2012 — 100 million monthly active users
    • Not Bad
    • Less Frequent Use
    • 5th popular social media site ahead of pinterest and linkedin Source: Hitwise
    • Many Are Lurkers
    • Most Are Duplicating Content
    • How Fast This Happened Photo via Flickr user brianconnolly
    • Mobile Apps in 1st Year Photo via Flickr user Sean MacEntee
    • 2 How Brands 
 Engage
    • Brands on Google+ ‣ In the Beginning ... ‣ Fall 2011 ‣ Potential Segmentation via Circles ‣ Market Research/Customer Feedback via Hangouts ‣ Multiple Page Admins — One ‘Owner’; Up to 50 ‘Managers’
    • What’s It Look Like?
    • Surprisingly Similar
    • Engagement
    • Photos, Videos, & Links
    • Events
    • “On Air” Hangouts
    • Beacons Across Web Photo via Flickr user cordiaz2000
    • Integration with Places Photo via Flickr user leyla.a
    • Circle Segmentation Photo via Flickr user fdecomite
    • Closed API :( Photo via Flickr user Darwin’s Bulldog
    • The Biggest Development? In January 2012 Google started pushing Google+ social data into search results
    • 3 Things to Remember About Google+
    • Google+ Measurement ‣ Number of users that have you in a circle ‣ Number of +1s on posts (via Google Analytics) ‣ Total brand mentions ‣ Profile views ‣ Referring links on site
    • 10 Most Circled Brands on Google+ ‣ Android ‣ Mashable ‣ Google Chrome ‣ Google+ ‣ Coldplay ‣ H&M ‣ New York Times ‣ Marvel ‣ Google ‣ Gmail
 Source: Mashable
    • White House Here Too!
    • +POTUS
    • Which Brands Do You Circle?
    • BRAND DRIVEN digital Questions? ! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard nick westergaard | branddrivendigital.com | summer–fall 2013 2014