nick westergaard | branddrivendigital.com | 2015
social spotlight
BRAND DRIVEN digital
Google+
How Google’s Next Big Thing...
Google+: Social Spotlight
‣ What the Plus?
‣ By the Numbers
‣ How Brands Engage
‣ Things to Remember
Photo via Flickr user brionv
Bet Against Google?
Photo via Flickr user BenSpark
Guy Kawasaki on Google+
Facebook = People
Twitter = Perspectives
Google+ = Passion
Inside Google Plus
Recent New Look
Google+ Defining Features
‣ Clean Interface
‣ Circles — 2-way and blind
‣ Hangouts — Skype on steroids
‣ +1
‣ Plus Is the ...
Just the Facts
‣ FACT: You don’t need a Gmail address (Google account)
‣ FACT: You can edit a post after publishing
‣ FACT...
Photo via Flickr user west.m
Wedge Issue: User Control
Drag & Drop
1
Google+ by
the Numbers
10 million ...users within the first two weeks — fastest social
network to reach this milestone
540 millionusers as of october 2013 — only ~100 million
monthly active users
Not Bad
Less Frequent Use
6.9 minsaverage time spent on google+ per month
Source: Hitwise
Google+ Brand Posts Get Twice 

the Engagement of Tweets
5th popularsocial media site ahead of pinterest and linkedin
Source: Hitwise
Many Are Lurkers
Most Are Duplicating Content
How Fast This Happened
Photo via Flickr user brianconnolly
Mobile Apps in 1st Year
Photo via Flickr user Sean MacEntee
2
How Brands 

Engage
Brands on Google+
‣ In the Beginning ...
‣ Fall 2011
‣ Potential Segmentation via Circles
‣ Market Research/Customer Feedb...
What’s It Look Like?
Surprisingly Similar
Engagement
Photos, Videos, & Links
Events
“On Air” Hangouts
Photo via Flickr user cordiaz2000
Beacons Across Web
Integration with Places
Photo via Flickr user leyla.a
Photo via Flickr user fdecomite
Circle Segmentation
Photo via Flickr user Darwin’s Bulldog
Closed API :(
In January 2012 Google started pushing Google+ social data into search results
The Biggest Development?
3
Things to Remember
About Google+
Google+ Measurement
‣ Number of users that have you in a circle
‣ Number of +1s on posts (via Google Analytics)
‣ Total br...
10 Most Circled Brands on Google+
‣ Android
‣ Mashable
‣ Google Chrome
‣ Google+
‣ Coldplay
‣ H&M
‣ New York Times
‣ Marve...
White House Here Too!
+POTUS
Which Brands Do You Circle?
nick westergaard | branddrivendigital.com | 2015
BRAND DRIVEN digital
Questions?
blog: branddrivendigital.com
podcast: onb...
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Google+ Social Spotlight

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How Google’s Next Big Thing Can 
Impact Your Business & Grow Your Brand

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Google+ Social Spotlight

  1. 1. nick westergaard | branddrivendigital.com | 2015 social spotlight BRAND DRIVEN digital Google+ How Google’s Next Big Thing Can 
 Impact Your Business & Grow Your Brand
  2. 2. Google+: Social Spotlight ‣ What the Plus? ‣ By the Numbers ‣ How Brands Engage ‣ Things to Remember
  3. 3. Photo via Flickr user brionv Bet Against Google?
  4. 4. Photo via Flickr user BenSpark Guy Kawasaki on Google+ Facebook = People Twitter = Perspectives Google+ = Passion
  5. 5. Inside Google Plus
  6. 6. Recent New Look
  7. 7. Google+ Defining Features ‣ Clean Interface ‣ Circles — 2-way and blind ‣ Hangouts — Skype on steroids ‣ +1 ‣ Plus Is the New Google
  8. 8. Just the Facts ‣ FACT: You don’t need a Gmail address (Google account) ‣ FACT: You can edit a post after publishing ‣ FACT: You can mute comment notifications ‣ FACT: No one can see what circle you put them in
  9. 9. Photo via Flickr user west.m Wedge Issue: User Control
  10. 10. Drag & Drop
  11. 11. 1 Google+ by the Numbers
  12. 12. 10 million ...users within the first two weeks — fastest social network to reach this milestone
  13. 13. 540 millionusers as of october 2013 — only ~100 million monthly active users
  14. 14. Not Bad
  15. 15. Less Frequent Use
  16. 16. 6.9 minsaverage time spent on google+ per month Source: Hitwise
  17. 17. Google+ Brand Posts Get Twice 
 the Engagement of Tweets
  18. 18. 5th popularsocial media site ahead of pinterest and linkedin Source: Hitwise
  19. 19. Many Are Lurkers
  20. 20. Most Are Duplicating Content
  21. 21. How Fast This Happened Photo via Flickr user brianconnolly
  22. 22. Mobile Apps in 1st Year Photo via Flickr user Sean MacEntee
  23. 23. 2 How Brands 
 Engage
  24. 24. Brands on Google+ ‣ In the Beginning ... ‣ Fall 2011 ‣ Potential Segmentation via Circles ‣ Market Research/Customer Feedback via Hangouts ‣ Multiple Page Admins — One ‘Owner’; Up to 50 ‘Managers’
  25. 25. What’s It Look Like?
  26. 26. Surprisingly Similar
  27. 27. Engagement
  28. 28. Photos, Videos, & Links
  29. 29. Events
  30. 30. “On Air” Hangouts
  31. 31. Photo via Flickr user cordiaz2000 Beacons Across Web
  32. 32. Integration with Places Photo via Flickr user leyla.a
  33. 33. Photo via Flickr user fdecomite Circle Segmentation
  34. 34. Photo via Flickr user Darwin’s Bulldog Closed API :(
  35. 35. In January 2012 Google started pushing Google+ social data into search results The Biggest Development?
  36. 36. 3 Things to Remember About Google+
  37. 37. Google+ Measurement ‣ Number of users that have you in a circle ‣ Number of +1s on posts (via Google Analytics) ‣ Total brand mentions ‣ Profile views ‣ Referring links on site
  38. 38. 10 Most Circled Brands on Google+ ‣ Android ‣ Mashable ‣ Google Chrome ‣ Google+ ‣ Coldplay ‣ H&M ‣ New York Times ‣ Marvel ‣ Google ‣ Gmail
 Source: Mashable
  39. 39. White House Here Too!
  40. 40. +POTUS
  41. 41. Which Brands Do You Circle?
  42. 42. nick westergaard | branddrivendigital.com | 2015 BRAND DRIVEN digital Questions? blog: branddrivendigital.com podcast: onbrandpodcast.com
 twitter: @nickwestergaard
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