nick westergaard | branddrivendigital.com | summer–fall 2013social spotlightFoursquareCheck-In to the Power of Brand Build...
Location, Location,Location ...Photo via Flickr user Matt Biddulph
It’s a Game!Photo via Flickr user betsyweber
Foursquare: Social Spotlight‣ By the Numbers‣ How Brands Engage‣ Things to Remember
BADGES!Photo via Flickr user Austin Bryan
Photo via Flickr user rondostarExperience-Specific Badges
1Foursquare bythe Numbers
20 millionusers strong — over 2 billion check-ins to date
2,000/mincheck-ins per minute!
20% pushlocation updates from foursquare to facebook
1 in 4 Familiar with “Checking In”
However, Check-Ins Are Stalling
So Is Frequency
2How BrandsEngage
How Brands Engage‣ Check-In Driven Offers‣ Build a Brand Page for Engagement‣ Branded Badges
Photo via Flickr user Carly & ArtMayor Offers
Example
Build a Brand Page
Merchant Program‣ Claim Your Venue‣ Connect with Customers‣ Create Specials & Offers
Build a Brand Page (Non Brick)
Branded Badges
Promoted UpdatesPhoto via Flickr user bfishadow
3Things to RememberAbout Foursquare
Promotion Is Key
Photo via Flickr user mikecoghPromotion Is Key
The CompetitionPhoto via Flickr user rishibando
10 Most Followed Companies‣ Starbucks‣ MTV‣ History Channel‣ Ellen DeGeneres Show‣ CNN‣ Bravo‣ VHI‣ People Magazine‣ Louis...
Measurement‣ Depends on strategy — offers, etc.‣ Total likes on brand page‣ Total number of check-ins‣ Number of offers re...
Where Do You Check-In?
nick westergaard | branddrivendigital.com | summer–fall 2013BRAND DRIVEN digitalQuestions?blog: branddrivendigital.compodc...
Photo via Flickr user TAKA@P.P.R.S
Upcoming SlideShare
Loading in...5
×

Foursquare Social Spotlight

696

Published on

Check-In to the Power of Brand Building 
via Location-Based Social Media

Published in: Business, Spiritual
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
696
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
32
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Foursquare Social Spotlight

  1. 1. nick westergaard | branddrivendigital.com | summer–fall 2013social spotlightFoursquareCheck-In to the Power of Brand Buildingvia Location-Based Social Media
  2. 2. Location, Location,Location ...Photo via Flickr user Matt Biddulph
  3. 3. It’s a Game!Photo via Flickr user betsyweber
  4. 4. Foursquare: Social Spotlight‣ By the Numbers‣ How Brands Engage‣ Things to Remember
  5. 5. BADGES!Photo via Flickr user Austin Bryan
  6. 6. Photo via Flickr user rondostarExperience-Specific Badges
  7. 7. 1Foursquare bythe Numbers
  8. 8. 20 millionusers strong — over 2 billion check-ins to date
  9. 9. 2,000/mincheck-ins per minute!
  10. 10. 20% pushlocation updates from foursquare to facebook
  11. 11. 1 in 4 Familiar with “Checking In”
  12. 12. However, Check-Ins Are Stalling
  13. 13. So Is Frequency
  14. 14. 2How BrandsEngage
  15. 15. How Brands Engage‣ Check-In Driven Offers‣ Build a Brand Page for Engagement‣ Branded Badges
  16. 16. Photo via Flickr user Carly & ArtMayor Offers
  17. 17. Example
  18. 18. Build a Brand Page
  19. 19. Merchant Program‣ Claim Your Venue‣ Connect with Customers‣ Create Specials & Offers
  20. 20. Build a Brand Page (Non Brick)
  21. 21. Branded Badges
  22. 22. Promoted UpdatesPhoto via Flickr user bfishadow
  23. 23. 3Things to RememberAbout Foursquare
  24. 24. Promotion Is Key
  25. 25. Photo via Flickr user mikecoghPromotion Is Key
  26. 26. The CompetitionPhoto via Flickr user rishibando
  27. 27. 10 Most Followed Companies‣ Starbucks‣ MTV‣ History Channel‣ Ellen DeGeneres Show‣ CNN‣ Bravo‣ VHI‣ People Magazine‣ Louis Vuitton‣ New York Times
  28. 28. Measurement‣ Depends on strategy — offers, etc.‣ Total likes on brand page‣ Total number of check-ins‣ Number of offers redeemed‣ Increase in sales — if you can tie it back toFoursquare offer
  29. 29. Where Do You Check-In?
  30. 30. nick westergaard | branddrivendigital.com | summer–fall 2013BRAND DRIVEN digitalQuestions?blog: branddrivendigital.compodcast: worktalkshow.comtwitter: @nickwestergaard
  31. 31. Photo via Flickr user TAKA@P.P.R.S
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×