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Foursquare Social Spotlight
 

Foursquare Social Spotlight

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Check-In to the Power of Brand Building 
via Location-Based Social Media

Check-In to the Power of Brand Building 
via Location-Based Social Media

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    Foursquare Social Spotlight Foursquare Social Spotlight Presentation Transcript

    • nick westergaard | branddrivendigital.com | summer–fall 2013social spotlightFoursquareCheck-In to the Power of Brand Buildingvia Location-Based Social Media
    • Location, Location,Location ...Photo via Flickr user Matt Biddulph
    • It’s a Game!Photo via Flickr user betsyweber
    • Foursquare: Social Spotlight‣ By the Numbers‣ How Brands Engage‣ Things to Remember
    • BADGES!Photo via Flickr user Austin Bryan
    • Photo via Flickr user rondostarExperience-Specific Badges
    • 1Foursquare bythe Numbers
    • 20 millionusers strong — over 2 billion check-ins to date
    • 2,000/mincheck-ins per minute!
    • 20% pushlocation updates from foursquare to facebook
    • 1 in 4 Familiar with “Checking In”
    • However, Check-Ins Are Stalling
    • So Is Frequency
    • 2How BrandsEngage
    • How Brands Engage‣ Check-In Driven Offers‣ Build a Brand Page for Engagement‣ Branded Badges
    • Photo via Flickr user Carly & ArtMayor Offers
    • Example
    • Build a Brand Page
    • Merchant Program‣ Claim Your Venue‣ Connect with Customers‣ Create Specials & Offers
    • Build a Brand Page (Non Brick)
    • Branded Badges
    • Promoted UpdatesPhoto via Flickr user bfishadow
    • 3Things to RememberAbout Foursquare
    • Promotion Is Key
    • Photo via Flickr user mikecoghPromotion Is Key
    • The CompetitionPhoto via Flickr user rishibando
    • 10 Most Followed Companies‣ Starbucks‣ MTV‣ History Channel‣ Ellen DeGeneres Show‣ CNN‣ Bravo‣ VHI‣ People Magazine‣ Louis Vuitton‣ New York Times
    • Measurement‣ Depends on strategy — offers, etc.‣ Total likes on brand page‣ Total number of check-ins‣ Number of offers redeemed‣ Increase in sales — if you can tie it back toFoursquare offer
    • Where Do You Check-In?
    • nick westergaard | branddrivendigital.com | summer–fall 2013BRAND DRIVEN digitalQuestions?blog: branddrivendigital.compodcast: worktalkshow.comtwitter: @nickwestergaard
    • Photo via Flickr user TAKA@P.P.R.S