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Check-In to the Power of Brand Building 
via Location-Based Social Media

Check-In to the Power of Brand Building 
via Location-Based Social Media

More in: Business , Spiritual
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  • 1. nick westergaard | branddrivendigital.com | summer–fall 2013social spotlightFoursquareCheck-In to the Power of Brand Buildingvia Location-Based Social Media
  • 2. Location, Location,Location ...Photo via Flickr user Matt Biddulph
  • 3. It’s a Game!Photo via Flickr user betsyweber
  • 4. Foursquare: Social Spotlight‣ By the Numbers‣ How Brands Engage‣ Things to Remember
  • 5. BADGES!Photo via Flickr user Austin Bryan
  • 6. Photo via Flickr user rondostarExperience-Specific Badges
  • 7. 1Foursquare bythe Numbers
  • 8. 20 millionusers strong — over 2 billion check-ins to date
  • 9. 2,000/mincheck-ins per minute!
  • 10. 20% pushlocation updates from foursquare to facebook
  • 11. 1 in 4 Familiar with “Checking In”
  • 12. However, Check-Ins Are Stalling
  • 13. So Is Frequency
  • 14. 2How BrandsEngage
  • 15. How Brands Engage‣ Check-In Driven Offers‣ Build a Brand Page for Engagement‣ Branded Badges
  • 16. Photo via Flickr user Carly & ArtMayor Offers
  • 17. Example
  • 18. Build a Brand Page
  • 19. Merchant Program‣ Claim Your Venue‣ Connect with Customers‣ Create Specials & Offers
  • 20. Build a Brand Page (Non Brick)
  • 21. Branded Badges
  • 22. Promoted UpdatesPhoto via Flickr user bfishadow
  • 23. 3Things to RememberAbout Foursquare
  • 24. Promotion Is Key
  • 25. Photo via Flickr user mikecoghPromotion Is Key
  • 26. The CompetitionPhoto via Flickr user rishibando
  • 27. 10 Most Followed Companies‣ Starbucks‣ MTV‣ History Channel‣ Ellen DeGeneres Show‣ CNN‣ Bravo‣ VHI‣ People Magazine‣ Louis Vuitton‣ New York Times
  • 28. Measurement‣ Depends on strategy — offers, etc.‣ Total likes on brand page‣ Total number of check-ins‣ Number of offers redeemed‣ Increase in sales — if you can tie it back toFoursquare offer
  • 29. Where Do You Check-In?
  • 30. nick westergaard | branddrivendigital.com | summer–fall 2013BRAND DRIVEN digitalQuestions?blog: branddrivendigital.compodcast: worktalkshow.comtwitter: @nickwestergaard
  • 31. Photo via Flickr user TAKA@P.P.R.S