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Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
Foursquare Social Spotlight
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Foursquare Social Spotlight

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Check-In to the Power of Brand Building 
via Location-Based Social Media

Check-In to the Power of Brand Building 
via Location-Based Social Media

Published in: Business, Spiritual
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  • 1. nick westergaard | branddrivendigital.com | summer–fall 2013social spotlightFoursquareCheck-In to the Power of Brand Buildingvia Location-Based Social Media
  • 2. Location, Location,Location ...Photo via Flickr user Matt Biddulph
  • 3. It’s a Game!Photo via Flickr user betsyweber
  • 4. Foursquare: Social Spotlight‣ By the Numbers‣ How Brands Engage‣ Things to Remember
  • 5. BADGES!Photo via Flickr user Austin Bryan
  • 6. Photo via Flickr user rondostarExperience-Specific Badges
  • 7. 1Foursquare bythe Numbers
  • 8. 20 millionusers strong — over 2 billion check-ins to date
  • 9. 2,000/mincheck-ins per minute!
  • 10. 20% pushlocation updates from foursquare to facebook
  • 11. 1 in 4 Familiar with “Checking In”
  • 12. However, Check-Ins Are Stalling
  • 13. So Is Frequency
  • 14. 2How BrandsEngage
  • 15. How Brands Engage‣ Check-In Driven Offers‣ Build a Brand Page for Engagement‣ Branded Badges
  • 16. Photo via Flickr user Carly & ArtMayor Offers
  • 17. Example
  • 18. Build a Brand Page
  • 19. Merchant Program‣ Claim Your Venue‣ Connect with Customers‣ Create Specials & Offers
  • 20. Build a Brand Page (Non Brick)
  • 21. Branded Badges
  • 22. Promoted UpdatesPhoto via Flickr user bfishadow
  • 23. 3Things to RememberAbout Foursquare
  • 24. Promotion Is Key
  • 25. Photo via Flickr user mikecoghPromotion Is Key
  • 26. The CompetitionPhoto via Flickr user rishibando
  • 27. 10 Most Followed Companies‣ Starbucks‣ MTV‣ History Channel‣ Ellen DeGeneres Show‣ CNN‣ Bravo‣ VHI‣ People Magazine‣ Louis Vuitton‣ New York Times
  • 28. Measurement‣ Depends on strategy — offers, etc.‣ Total likes on brand page‣ Total number of check-ins‣ Number of offers redeemed‣ Increase in sales — if you can tie it back toFoursquare offer
  • 29. Where Do You Check-In?
  • 30. nick westergaard | branddrivendigital.com | summer–fall 2013BRAND DRIVEN digitalQuestions?blog: branddrivendigital.compodcast: worktalkshow.comtwitter: @nickwestergaard
  • 31. Photo via Flickr user TAKA@P.P.R.S

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