Building Your Blog Brand
 

Building Your Blog Brand

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Nick Westergaard was joined by bloggers Jenna Baze and Mike Gerholdt at the Salesforce.com Community Conference that kicked off Dreamforce 2011 to present "Building Your Blog Brand" which features the ...

Nick Westergaard was joined by bloggers Jenna Baze and Mike Gerholdt at the Salesforce.com Community Conference that kicked off Dreamforce 2011 to present "Building Your Blog Brand" which features the 5 steps of Brand-Driven Blogging. More at NickWestergaard.com.

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Building Your Blog Brand Building Your Blog Brand Presentation Transcript

  • Building Your Blog BrandCommunity ConferenceSpeakers: Jenna Baze, Mike Gerholdt, & Nick Westergaard
  • Blog = Your Brand’s Hub photo via velo Steve/ Flickr
  • All Other Activity Leads Back Here View slide
  • Jenna Baze — RatherGeeky.com, @RatherGeeky View slide
  • Mike Gerholdt — ButtonClickAdmin.com, @MikeGerholdt
  • Nick Westergaard — NickWestergaard.com, @NickWestergaard
  • Today – 5 Cs of Building Your Blog Brand § Content § Consistency § Construction § Composition § Connection § Plus Q & A!
  • Content
  • DETERMINE FOCUS photo via Otto Phokus / Flickr
  • Today – 5 Cs of Building Your Blog Brand DEFINE YOUR AUDIENCE photo via DeaPeaJay / Flickr
  • The Button Click Story …
  • TONE & STYLE photo via nerrisa’s ring / Flickr
  • FLEXIBLE vs. FOCUSED photo via highlimitzz / Flickr
  • Jenna on Flexibility & Focus
  • FEATURES photo via cambodia4kidsorg / Flickr
  • Consistency
  • HOW OFTEN? photo via DafneCholet / Flickr
  • WHEN TO POST? photo via Artnow314 / Flickr
  • Construction
  • FOUNDATION = PLATFORM photo via Giles Douglas / Flickr
  • Popular Platforms Questions & Answers Jenna Baze RatherGeeky.com Mike Gerholdt ButtonClickAdmin.com Nick Westergaard NickWestergaard.com
  • TRIMMING OUT INTERIOR photo via Concrete Forms / Flickr
  • Clean Sidebar
  • No Clutter Background
  • Categories + Tags
  • Widgets That Engage But Don’t Distract
  • Supporting Pages Build the Brand
  • Composition
  • IDENTITY photo via Dorron / Flickr
  • Logo and/or Consistent Avatar
  • COLORS photo via alancleaver_2000 / Flickr
  • Balance Hot & Cold Colors
  • FONTS photo via DaveFayram / Flickr
  • Enough Said
  • LOOK-OUT FOR NEW IDEAS photo via eshipul / Flickr
  • Connection
  • photo via C! / Flickr
  • Easy to Share Content & to Connect
  • Consistent Branding from Blog to Social
  • HASHTAGSphoto via mikecogh / Flickr
  • Cross-Posting Tools
  • CURATE CONTENT photo via cliff1066 / Flickr
  • Connecting Online + Offline Engagement
  • Conclusion
  • Recap – 5 Cs of Building Your Blog Brand § Content § Consistency § Construction § Composition § Connection
  • Additional Resources§ Ann Handley speaking at #DF11§ #blogchat — Sundays at 8 PM Central
  • Questions & Answers Jenna Baze RatherGeeky.com Mike Gerholdt ButtonClickAdmin.com Nick Westergaard NickWestergaard.com