Building the Movement: Social Media Tools for Certificate Success
 

Building the Movement: Social Media Tools for Certificate Success

on

  • 1,422 views

Presented at "Workforce 2011" ACT's National Workforce Development Conference in Chicago, IL April 18–21.

Presented at "Workforce 2011" ACT's National Workforce Development Conference in Chicago, IL April 18–21.

Statistics

Views

Total Views
1,422
Views on SlideShare
933
Embed Views
489

Actions

Likes
1
Downloads
14
Comments
0

3 Embeds 489

http://www.nickwestergaard.com 484
url_unknown 4
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Building the Movement: Social Media Tools for Certificate Success Building the Movement: Social Media Tools for Certificate Success Presentation Transcript

  • Building the Movement:Social Media Tools for Certificate SuccessNick Westergaard / nickwestergaard.com
  • INTRODUCTION
  • Brand-Driven Insights atNickWestergaard.com @NickWestergaard
  • USED TO WORK HERE ...
  • NOW ...
  • CONGRATULATIONS!!! Now what?
  • ISSUE: AWARENESS
  • ISSUE:EMPLOYER AWARENESSDEMAND INDIVIDUAL SUPPLY
  • CHALLENGINGDYNAMIC TARGET BOTH
  • BUDGETS =MORE CHALLENGING
  • 3-PART SOLUTION
  • BRANDING
  • SOCIAL MEDIA
  • TRADITIONAL MEDIA
  • THE RESULT BRAND DRIVEN COMMUNITY BRAND NEW TRADITIONAL MEDIA ISSUE MEDIA ADVOCACY
  • EXAMPLESPLUS CONFERENCE ATTENDEES AND MORE!
  • #wf2011photo via alexanderdrachman / Flickr
  • BRANDING
  • WHAT IS YOUR BRAND?
  • BRAND DNA- Who you are- What you say- What you stand for
  • ELEMENTS OFA BRAND’S CODE- Creation Story- Creed- Icons- Rituals- Pagans- Sacred Words- Leader Source: Primal Branding by Patrick Hanlon
  • CASE STUDY
  • CREATION STORY
  • CREED
  • ICONS
  • RITUALS
  • PAGANS
  • SACRED WORDS
  • LEADER
  • NEED THESE ELEMENTS PACKAGED UP
  • HOW TO CREATETHE MESSAGE?
  • AIDAAttention | Interest | Desire | Action
  • AISAAttention | Issue | Solution | Advocacy
  • ATTENTION
  • ATTENTION = STORIES
  • ISSUE DIAGNOSE THE PAIN
  • SOLUTION =DEMONSTRATE GAIN
  • ADVOCACY =
  • ACTION!
  • HOW WE DELIVER THE MESSAGE?
  • SOCIAL MEDIA
  • AUDIENCE POLL
  • How much do you use social media in your personal life?10 8 5 3 0 A lot Some A little None
  • At work, does your organization use social media?118630 Yes Somewhat No
  • THE LOW-HANGINGFRUIT
  • TIP!ADD A BLOG TOYOUR WEBSITE
  • POLICY LEADERSHIP
  • NEED A BLUEPRINT
  • WHO? WHAT?
  • STRATEGY > EXECUTE > MEASURE
  • SOCIAL PLANBRANDING & POSITIONING- Building the brand- Aggregating news, data, & resultsADVOCACY/SUPPORTER RETENTION- Share news stories- Invite to events- Share YouTube contentBRANDING & NEWS- Interviews with key personnel- Video coverage of news eventsNEWS & MEDIA RELATIONS- Breaking news; real-time conversations- Live coverage of campaign media events- Share YouTube content
  • 600+ MILLION USERSFastest growing demographic is women over 55
  • ‘LIKE’ STUFFAS YOUR PAGE
  • FIND relevant contentphoto via andercismo / Flickr
  • SHARE photo via furiousgeorge81 / Flickr
  • Sharing News
  • FUN WITH AVATARS
  • FUN WITH AVATARS
  • NEXT STEPS- Create a Page on Facebook- Like stuff- Share stuff- Converse/repeat
  • 200 MILLION USERS ... and growing!
  • AUDIENCE POLL
  • WHAT ARE PEOPLE TWEETING?Pointless BabbleConversationalPass-Along ValueSelf-Promotion 4% 4%News 6%Spam 9% 40% 38% Source: Pear Analytics
  • #HireFriday
  • #wf2011
  • ABOUT CONNECTING
  • DON’T BROADCAST
  • 12:1photo via bengrey / Flickr
  • THIS IS SOCIALMANNERSMATTER
  • NEXT STEPS- Create a Twitter account- Follow a lot of people & orgs- Tweet & share often (12:1)- Think of it as PR
  • 2 BILLION+ VIDEOS/DAYSecond most popular search engine in the world!
  • PERSONAL TOUCH
  • GO VIRAL
  • GO VIRAL
  • NEXT STEPS- Create a YouTube channel- Create video content- Make your brand personal- Embed content on website
  • TRADITIONAL MEDIA
  • ANOTHER SCREEN —WANT TO BE ON ALL
  • BEGBORROW STEAL
  • TRADITIONAL MEDIA > NEW MEDIA > YOU
  • TIPS!- Local News Stations- Targeted Cable- PSA
  • IN CLOSING
  • SOCIAL TRADITIONALMEDIA MEDIA Your brand is the bread!
  • WITHOUT IT ...YOU HAVE AMESSY SANDWICH
  • photo via vistamommy / Flickr
  • #wf2011photo via alexanderdrachman / Flickr
  • Brand-Driven Insights atNickWestergaard.com @NickWestergaard