Brand-Driven Communities at BarcampICR

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This presentation was originally given at the first BarcampICR in Iowa City, Iowa. Learn more about Nick as a speaker at www.nickwestergaard.com/speaking

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Brand-Driven Communities at BarcampICR

  1. 1. BRAND DRIVEN COMMUNITIES NickWestergaard.com @NickWestergaard
  2. 2. What am Ipassionate about?
  3. 3. BRANDING SOCIAL MEDIA
  4. 4. BRAND DRIVEN
  5. 5. 1,500
  6. 6. 500 billion
  7. 7. BRANDING SOCIAL MEDIA
  8. 8. BRAND DRIVEN COMMUNITYSOCIAL TRADITIONALMEDIA BRAND MEDIA
  9. 9. BRANDDRIVENCOMMUNITIES
  10. 10. photo via Fran Simo / Flickr
  11. 11. photo via feastoffun.com / Flickr
  12. 12. 6 TRAITS
  13. 13. MOTIVATED BY MASLOWphoto via jeffeaton / Flickr
  14. 14. photo via Kilgub / Flickr
  15. 15. SOCIAL
  16. 16. GATHER OFFLINEphoto via Wajimacallit / Flickr
  17. 17. HELP EACH OTHERphoto via Jonathan Cohen / Flickr
  18. 18. photo via C! / Flickr
  19. 19. COMMUNITY VALUE
  20. 20. ACCESSIBLE CONVERSATIONSBRANDING SOCIAL MEDIA
  21. 21. BRANDING
  22. 22. “THE REALITY OF THE NEW MEDIA WORLD ......is that if your brand does ... it can become irrelevant.not have a belief, if it does It can be ignored, or evennot have a soul and does become a focal point fornot correctly architect its online contempt.”messages everywhere ittouches consumers ... – Lee Clow
  23. 23. BRAND DNA- Who you are- What you say- What you stand for
  24. 24. CASE STUDY
  25. 25. CREATION STORY
  26. 26. CREED
  27. 27. ICONS
  28. 28. RITUALS
  29. 29. PAGANS
  30. 30. SACRED WORDS
  31. 31. LEADER
  32. 32. NEED THESE ELEMENTS PACKAGED UP SOCIAL MEDIA
  33. 33. HOW WE DELIVER THE MESSAGE?
  34. 34. SOCIALMEDIA
  35. 35. COMMUNITY BUILDINGphoto via Pat Scullion / Flickr
  36. 36. YOURWEBSITE photo via JimmyWayne / Flickr
  37. 37. photo via xcode / Flickr
  38. 38. SHARE &ENGAGE photo via furiousgeorge81 / Flickr
  39. 39. photo via chaztoo / flickr
  40. 40. WHAT ARE PEOPLE TWEETING?Pointless BabbleConversationalPass-Along ValueSelf-PromotionNewsSpam 4% 4% 6% 9% 40% 38% Source: Pear Analytics
  41. 41. photo via wili_hybrid / Flickr
  42. 42. 12:1photo via bengrey / Flickr
  43. 43. photo via lumierefl / Flickr
  44. 44. GO VIRAL OVER A MILLION VIEWS
  45. 45. photo via nan The Suss-Man (Mike) / Flickr
  46. 46. Groups
  47. 47. RE-CAP
  48. 48. BRANDING SOCIAL MEDIA
  49. 49. { Creation story Creed IconsBRANDING Rituals Pagans Sacred words Leader
  50. 50. SOCIAL MEDIAWEBSITE / BLOG
  51. 51. BRAND-DRIVEN COMMUNITYSOCIAL TRADITIONALMEDIA BRAND MEDIA
  52. 52. CLOSING
  53. 53. EVERYONE’S A MARKETER photo via Wayne Large / Flickr
  54. 54. BRAND BUILDERS
  55. 55. EARLY ADOPTERS MAJORITY (early & late) EARLY ADOPTERS LAGGARDS S ATORINNOV Rogers Innovation Adoption Curve
  56. 56. SOCIAL SKILLSphoto via Ricky Justus / Flickr
  57. 57. THANK YOUNickWestergaard.com @NickWestergaard

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