Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Behind the Megaphone

439
views

Published on

Why Your Brand Matters Now More Than Ever — originally presented at ICAAR on February 12, 2014.

Why Your Brand Matters Now More Than Ever — originally presented at ICAAR on February 12, 2014.

Published in: Business

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
439
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. BRAND DRIVEN digital Behind the Megaphone Why Your Brand Matters Now More Than Ever nick westergaard | branddrivendigital.com | 2014
  • 2. Schooled by a Realtor Photo via Flickr user woodleywonderworks
  • 3. Background @NickWestergaard
  • 4. Source: Hubspot
  • 5. Source: Hubspot
  • 6. Source: Hubspot
  • 7. Source: Hubspot
  • 8. The Megaphone Is Changing
  • 9. No More Photo via Flickr user Pank Seelen
  • 10. Listening vs. Talking Photo via Flickr user rox sm
  • 11. Long Tail Photo via Flickr user BinaryApe
  • 12. “ The Reality of the New Media World 
 is that if your brand does not have a belief, if it does not have a soul and does not correctly architect its messages everywhere it touches consumers, it can become irrelevant. It can be ignored, or even become a focal point for online contempt.” – lee clow, chairman and global director, tbwaworldwide
  • 13. A brand can be any noun (person, place, or thing) that needs someone else to take action (purchase, promote, advocate, and so on). ! A brand does this by creating a series of IDEAS and TOUCH POINTS that build a larger message which draws the desired party close, engages them emotionally, and inspires them to take action.
  • 14. You Are a Brand, Too
  • 15. 1 How to Build 
 Your Brand
  • 16. Your Brand Blueprint ‣ Spark ‣ Promise ‣ Narrative ‣ Vocabulary ‣ Visuals
  • 17. Start with a Spark
  • 18. The Brand Promise
  • 19. Brand Promise = WHAT You Do 
 for WHOM
  • 20. Narrative Photo via Flickr user view-askew
  • 21. Vocabulary & Voice Photo via Flickr user hiddedevries
  • 22. Visuals Photo via Flickr user Ali Smiles
  • 23. 2 The Brand Blueprint 
 in Action
  • 24. Spark Photo via Flickr user HidingInABunker
  • 25. Promise Photo via Flickr user (e)Spry
  • 26. Narrative Photo via Flickr user roshan1286
  • 27. Vocabulary Photo via Flickr user Acarlos1000
  • 28. Visuals Photo via Flickr user Doonvas
  • 29. Photo via Wikimedia Commons user Asolsma1988
  • 30. Personal Brand Blueprint in Action ‣ Spark ‣ Promise ‣ Narrative ‣ Vocabulary ‣ Visuals
  • 31. 3 Engaging Others 
 in Your Branding
  • 32. Raving Fans Photo via Flickr user goodrob13
  • 33. Everyone’s a Marketer Photo via Flickr user .Wayne Large
  • 34. The Axis of Easy Understand EASY Share Adapt
  • 35. Source: Ben & Jerry’s Fan Photo
  • 36. 4 Finally
  • 37. There are a BILLION People on Facebook
  • 38. Brand Following Behavior Has Doubled
  • 39. No Single Brand Dominates
  • 40. BRAND EQUALIZER
  • 41. “ YOUR BRAND 
 isn’t what you do.
 IT’S WHAT YOU 
 BELIEVE.” – dean westergaard, president, westergaard llc
  • 42. BRAND DRIVEN digital Questions? ! blog: branddrivendigital.com podcast: worktalkshow.com
 twitter: @nickwestergaard nick westergaard | branddrivendigital.com | fall 2013 2014