LinkedIn Groups - The ins and outs

LinkedIn Groups The ins and outs

LinkedIn Groups – Why? "Of the three top social networks - LinkedIn converts 277% more than Facebook or Twitter.” HubSpot 2© sheilascarborough

Is a group right for my audience? 3© airiklopez

Are you target audience on LinkedIn? 4

Is this their preferred medium? 5

Will they engage, comment or relate to the materials? 6© simajr

NOTE: Topic groups tend to outperform branded groups1. Members feel it is more athought leadership/insightsand discussion and less of asales pitch. 7

NOTE: Topic groups tend to outperform branded groups2. Digital natives join groupswhere they feel they will beless sold to and moreeducated. 8

If your audience are primed for a group - are you?1. Establish the objectivesof your LinkedIn group.2. Know what successlooks like. 9

Choose your KPIs 10

Source content!1. Set up a content calendar. 11

Source content! THE80:20RULE FOR CONTENT 12

Source content!2. Post 4 pieces fromother sources to one ofyour own. 13

Focus on the extroverts! THE80:20 RULE FOR COMMUNITY 14

Focus on the extroverts!20% will be you keyaudience. Who will respondand engage with your content.Nurture them! 15

Focus on developing introverts!Others may just listen.Too shy to engage orcomment yet still soaking upyour content.Nurture them too! 16

Set up a team1. Name a LinkedIn championFocused on sending a weeklyreminder for updates andstats on performance. 17

Set up a teamHave (at least) 3 subjectmatter experts.Willing to give 5 minutes aday to post and comment. 19

Set up a team3. Have (at least) 2 articles orpieces of content readyevery week. 20

Set up a team4. Set Google alerts to search for market information. Think - 80:20 21

Launch, analyse, learn & adjustSocial ≠ campaigns.There’s no start, middle orend it’s on-goingengagement 22

Launch, analyse, learn & adjustLook at successful posts –Analyse against KPIsadapt and repeat. 23

Launch, analyse, learn & adjustShare what works withyour teams and company thenKeep innovating 24

Launch, analyse, learn & adjustKeep abreast of platform andsocial media updates. Newfeatures, policies, tools etc. 25

Launch, analyse, learn & adjust More at nickwallen.co 26

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by Nick Allen on Jul 19, 2012