Digital Bristol: Online community in the charity sector

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My recent presentation to Digital Bristol on our Community Report: Benchmarking online community in the charity sector

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Digital Bristol: Online community in the charity sector

  1. 1. DIGITALBRISTOLTALKINGONLINE COMMUNITYIN THECHARITY SECTOR
  2. 2. DIGITALBRISTOL ONLINE ENGAGEMENT WITHIN THE BUSINESS: HOW DOES IT WORK?
  3. 3. DIGITALBRISTOL STAGES OF ENGAGEMENT INFANCY (LOTS OF IDEAS, LITTLE ACTION) ADOLESCENCE (BATTLE FOR SURVIVAL) BREAKTHROUGH (FOCUS, ROLES & RULES) CONSTRUCTIVE ACTIVITY (RESPECT & INTEGRITY) MATURITY (AUTHORITY & VALUE)
  4. 4. DIGITALBRISTOLCOMMUNITY AND THE ORGANISATION “ONLY 19% OF US BELIEVE THAT OUR COMMUNITY INFLUENCES ORGANISATIONAL POLICY – IS THIS CAUSE FOR CONCERN?”
  5. 5. DIGITALBRISTOLCOMMUNITY AND THE ORGANISATION “62% OF US DO NOT REPORT TO ANYONE MORE SENIOR THAN OURSELVES AND 25% ARE NOT REPORTING TO ANYONE AT ALL”
  6. 6. DIGITALBRISTOLCOMMUNITY AND RETURN ON INVESTMENT “NINE OUT OF TEN OF US SEE NO FINANCIAL BENEFIT FROM OUR COMMUNITY”
  7. 7. DIGITALBRISTOLCOMMUNITY AND KEY PERFORMANCE INDICATORS “20% CONSIDER THEIR COMMUNITY ACTIVITIES ARE DECREASING, HAVE PLATEAUED OR IN ONE CASE CEASED TO EXIST”
  8. 8. DIGITALBRISTOLCOMMUNITY AND KEY PERFORMANCE INDICATORS “72% DO NOT KNOW WHO THEIR TOP 20 POSTERS ARE” ?
  9. 9. DIGITALBRISTOLCOMMUNITY AND KEY PERFORMANCE INDICATORS YOUR TOP KPIS
  10. 10. DIGITALBRISTOLCOMMUNITY: PREPARATION, MANAGEMENT AND TOOLS “100% OF ORGANISATIONS WHO UNDERTOOK PRE-LAUNCH PLANNING ARE SEEING INCREASING LEVELS OF ACTIVITY IN THEIR COMMUNITIES…”
  11. 11. DIGITALBRISTOLCOMMUNITY: PREPARATION, MANAGEMENT AND TOOLS “… WHILE OVER A THIRD THAT DID NO PRE-LAUNCH ACTIVITY ARE EXPERIENCING DECREASING LEVELS OF ACTIVITY.”
  12. 12. DIGITALBRISTOLCOMMUNITY: PREPARATION, MANAGEMENT AND TOOLS YOUR TOOLS WISHLIST
  13. 13. DIGITALBRISTOL COMMUNITY AND MODERATION “81% OF RESPONDENTS HAVE HAD TO DEAL WITH PROBLEMATIC MEMBERS, OF WHICH 33% HAVE HAD AT LEAST 5 PROBLEMATIC POSTS IN THE LAST 6 MONTHS”
  14. 14. DIGITALBRISTOL COMMUNITY AND SOCIAL MEDIA “EVERYONE IS ON TWITTER AND FACEBOOK, BUT ONLY HALF OF US REPORT ON WHAT WERE DOING THERE”
  15. 15. DIGITALBRISTOL THANKS! NICK TORDAY @NICKTORDAY NICK.TORDAY@SIFTGROUPS.COM

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