?
 what
the hell
   is
 social
 media
nicktadd: @nicktadd
    aka: punk’d
Officially, social media is “an umbrella term
that defines the various activities that integrate
technology, social interact...
ITʼS ALSO
A FANCY WAY
TO DESCRIBE
THE ZILLIONS
OF CONVERSATIONS
PEOPLE
ARE HAVING
ONLINE
24/7.
so
why should
  I/You
   care

             ?
REASON #1
REASON #1



        BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL
        TECHNOLOGY.
        Forrester, The Growth Of Social T...
REASON #2
REASON #2


     BECAUSE 2/3 OF THE GLOBAL INTERNET
     POPULATION VISIT SOCIAL NETWORKS.
     Nielsen, Global Faces & Ne...
REASON #3
REASON #3

     BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH
     MOST POPULAR ONLINE ACTIVITY—AHEAD OF
     PERSONAL EMAI...
REASON #4
REASON #4

     BECAUSE TIME SPENT ON SOCIAL NETWORKS
     IS GROWING AT 3X THE OVERALL INTERNET
     RATE, ACCOUNTING FOR...
REASON #5
REASON #5


     BECAUSE SOCIAL MEDIA IS DEMOCRATIZING
     COMMUNICATIONS. BIG TIME.
     Technology is shifting the powe...
REASON #6
REASON #6

     BECAUSE SOCIAL MEDIA IS LIKE
     WORD OF MOUTH
     ON STEROIDS.
Because social media IS a force to be reckoned with.
Because social media IS a force to be reckoned with.
socialmedia
socialmedia
•13 hours: the amount of video up-loaded to YouTube every
minute.
•412.3 years: the length of time it would ta...
The word blog is irrelevant.
What's important is that it is now common,
and will soon be expected,
that every intelligent ...
IF FACEBOOK WERE A COUNTRY,
IT WOULD BE THE 8TH MOST POPULATED
IN THE WORLD, JUST AHEAD OF JAPAN.
Mark Zuckerberg, January...
crikey:
but wait,
 there’s
more ...

            !
93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY
SHOULD HAVE A PRESENCE IN SOCIAL MEDIA.
Cone, Business in Social Media Study, ...
BELIEVE IT OR NOT, THAT DOESNʼT MEAN THAT 93% OF SOCIAL MEDIA
USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET
ANOTH...
SOCIAL MEDIA
  PLAYTIME
  IS OVER.

               !
85% of social media users believe that a company
should go further than just having a presence
on social sites and should ...
For companies, resistance to social
media is futile.
Millions of people are creating content for the social Web.
Your comp...
UNFORTUNATELY, MOST COMPANIES
ARE STILL TREATING SOCIAL MEDIA
LIKE JUST ANOTHER MARKETING CHANNEL.*


*Learn to use it cor...
1: PUBLIC RELATIONS
2: CUSTOMER SERVICE
3: LOYALTY-BUILDING
4: COLLABORATION
5: NETWORKING
6: THOUGHT-LEADERSHIP

AND YES,...
however
DONʼT ASSUME SOCIAL
MEDIA IS THE ANSWER TO
EVERYTHING.
IF YOUR PRODUCT SUCKS, SOCIAL MEDIA
WONʼT FIX IT.
(HOWEVER, IF YOUR CUSTOMER SERVICE
SUCKS, SOCIAL MEDIA CAN HELP.)

IF YO...
never forget
the
basic rules
1. Listen
2. Engage
3. Measure*
*If youʼre not sure how ... learn.
Now get
out there
and be social*
*If youʼre not sure how ... learn.
What The Hell
What The Hell
What The Hell
What The Hell
What The Hell
What The Hell
What The Hell
What The Hell
What The Hell
What The Hell
What The Hell
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  • What The Hell

    1. 1. ? what the hell is social media
    2. 2. nicktadd: @nicktadd aka: punk’d
    3. 3. Officially, social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”
    4. 4. ITʼS ALSO A FANCY WAY TO DESCRIBE THE ZILLIONS OF CONVERSATIONS PEOPLE ARE HAVING ONLINE 24/7.
    5. 5. so why should I/You care ?
    6. 6. REASON #1
    7. 7. REASON #1 BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008
    8. 8. REASON #2
    9. 9. REASON #2 BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009
    10. 10. REASON #3
    11. 11. REASON #3 BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY—AHEAD OF PERSONAL EMAIL. Nielsen, Global Faces & Networked Places, 2009
    12. 12. REASON #4
    13. 13. REASON #4 BECAUSE TIME SPENT ON SOCIAL NETWORKS IS GROWING AT 3X THE OVERALL INTERNET RATE, ACCOUNTING FOR ~10% OF ALL INTERNET TIME. Nielsen, Global Faces & Networked Places, 2009
    14. 14. REASON #5
    15. 15. REASON #5 BECAUSE SOCIAL MEDIA IS DEMOCRATIZING COMMUNICATIONS. BIG TIME. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now itʼs the people who are in control.” Rupert Murdoch, Global Media Entrepreneur
    16. 16. REASON #6
    17. 17. REASON #6 BECAUSE SOCIAL MEDIA IS LIKE WORD OF MOUTH ON STEROIDS.
    18. 18. Because social media IS a force to be reckoned with.
    19. 19. Because social media IS a force to be reckoned with.
    20. 20. socialmedia
    21. 21. socialmedia •13 hours: the amount of video up-loaded to YouTube every minute. •412.3 years: the length of time it would take you to watch every Youtube video. •100,000,000: the number of YouTube videos viewed per day. •13,000,000: the number of articles available on Wikipedia. •3,600,000,000: the number of photos archived on Flickr as of June 2009. •1382%: the monthly growth rate of twitter from Jan - Feb 2009 •3,000,000: the average number of tweets per day on twitter •5,000,000,000: the number of minutes spent on Facebook each day. •1,000,000,000: the amount of content (blogs pics etc) shared on Facebook each week
    22. 22. The word blog is irrelevant. What's important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” Seth Godin, Author
    23. 23. IF FACEBOOK WERE A COUNTRY, IT WOULD BE THE 8TH MOST POPULATED IN THE WORLD, JUST AHEAD OF JAPAN. Mark Zuckerberg, January 7, 2009
    24. 24. crikey: but wait, there’s more ... !
    25. 25. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA. Cone, Business in Social Media Study, September 2008
    26. 26. BELIEVE IT OR NOT, THAT DOESNʼT MEAN THAT 93% OF SOCIAL MEDIA USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET ANOTHER CHANNEL FOR BROADCASTING BULLSH*T. YOU SEE, ITʼS SUPPOSED TO BE A DIALOGUE, NOT A MONOLOGUE. The Marketing Department is shut: THE FIND-ABILITY DEPARTMENT IS NOW OPEN.
    27. 27. SOCIAL MEDIA PLAYTIME IS OVER. !
    28. 28. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008
    29. 29. For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.” BusinessWeek, February 19, 2009
    30. 30. UNFORTUNATELY, MOST COMPANIES ARE STILL TREATING SOCIAL MEDIA LIKE JUST ANOTHER MARKETING CHANNEL.* *Learn to use it correctly.
    31. 31. 1: PUBLIC RELATIONS 2: CUSTOMER SERVICE 3: LOYALTY-BUILDING 4: COLLABORATION 5: NETWORKING 6: THOUGHT-LEADERSHIP AND YES, CUSTOMER ACQUISITION, TOO.
    32. 32. however
    33. 33. DONʼT ASSUME SOCIAL MEDIA IS THE ANSWER TO EVERYTHING.
    34. 34. IF YOUR PRODUCT SUCKS, SOCIAL MEDIA WONʼT FIX IT. (HOWEVER, IF YOUR CUSTOMER SERVICE SUCKS, SOCIAL MEDIA CAN HELP.) IF YOUR REPEAT BUSINESS SUCKS, SOCIAL MEDIA CAN HELP. IF YOUR COMPANYʼS WORD OF MOUTH SUCKS, SOCIAL MEDIA CAN HELP.
    35. 35. never forget the basic rules
    36. 36. 1. Listen 2. Engage 3. Measure* *If youʼre not sure how ... learn.
    37. 37. Now get out there and be social* *If youʼre not sure how ... learn.

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