The social web, and how to monetise it new 21 6-11
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The social web, and how to monetise it new 21 6-11

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Transcript

  • 1. welcome:the social weband how tomonetise it.
  • 2. nicktadd@mac.com vanessa warwicktwitter: @nicktadd twitter: @4_wallsfounders:propertytribes.ning.comsocialmediagraffiti.comyulpa.com
  • 3. What is the web?Where is social media?How does it fit?What do we do with it?How do we monetise it?
  • 4. social media!
  • 5. relevance
  • 6. relevantcontent
  • 7. Officially, social media is “an umbrella termthat defines the various activities that integratetechnology, social interaction, and the constructionof words, pictures, videos, and audio.”Wikipedia would say: “Businesses also refer to socialmedia as consumer-generated media (CGM). Social mediautilization is believed to be a driving force in defining thecurrent time period as the Attention Age. A commonthread running through all definitions of social media is ablending of technology and social interaction for theco-creation of value.”
  • 8. Question: Do you want to create value with your efforts? Or do you want to monetise your efforts?Without an answer there can be no ROI
  • 9. There are 65 billion searches done on Google everymonth! In the last 10 years we have become aninformation hungry society, and itʼs not going away - canyou pipe these searches back to your product or service?
  • 10. in the past: 1. B-C 2. B-B
  • 11. now/new C-C14% trust adverts
  • 12. Everything in business starts with aconversation!Social media is the conversation -therefore, to monetise theconversation/s and/or social mediayou need to have a method of pipingthe intent.This is as individual as you.
  • 13. intent
  • 14. intentContext:intentRandom:
  • 15. pipe theintentand influence thecontent and sentimentListen.
  • 16. conclusion:Be part of the conversation, it’shappening anyway.Understand intent and how to leverage it.This will allow you to gain traction, add
  • 17. Q&A