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welcome:the social weband how tomonetise it.
nicktadd@mac.com          vanessa warwicktwitter: @nicktadd        twitter: @4_wallsfounders:propertytribes.ning.comsocial...
What is the web?Where is social media?How does it fit?What do we do with it?How do we monetise it?
social media!
relevance
relevantcontent
Officially, social media is “an umbrella termthat defines the various activities that integratetechnology, social interact...
Question: Do you want to create value          with your efforts?          Or do you want to monetise          your effort...
There are 65 billion searches done on Google everymonth! In the last 10 years we have become aninformation hungry society,...
in the past:  1. B-C  2. B-B
now/new C-C14% trust adverts
Everything in business starts with aconversation!Social media is the conversation -therefore, to monetise theconversation/...
intent
intentContext:intentRandom:
pipe theintentand influence thecontent and sentimentListen.
conclusion:Be part of the conversation, it’shappening anyway.Understand intent and how to leverage it.This will allow you ...
Q&A
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
The social web, and how to monetise it new 21 6-11
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The social web, and how to monetise it new 21 6-11

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  • Transcript of "The social web, and how to monetise it new 21 6-11"

    1. 1. welcome:the social weband how tomonetise it.
    2. 2. nicktadd@mac.com vanessa warwicktwitter: @nicktadd twitter: @4_wallsfounders:propertytribes.ning.comsocialmediagraffiti.comyulpa.com
    3. 3. What is the web?Where is social media?How does it fit?What do we do with it?How do we monetise it?
    4. 4. social media!
    5. 5. relevance
    6. 6. relevantcontent
    7. 7. Officially, social media is “an umbrella termthat defines the various activities that integratetechnology, social interaction, and the constructionof words, pictures, videos, and audio.”Wikipedia would say: “Businesses also refer to socialmedia as consumer-generated media (CGM). Social mediautilization is believed to be a driving force in defining thecurrent time period as the Attention Age. A commonthread running through all definitions of social media is ablending of technology and social interaction for theco-creation of value.”
    8. 8. Question: Do you want to create value with your efforts? Or do you want to monetise your efforts?Without an answer there can be no ROI
    9. 9. There are 65 billion searches done on Google everymonth! In the last 10 years we have become aninformation hungry society, and itʼs not going away - canyou pipe these searches back to your product or service?
    10. 10. in the past: 1. B-C 2. B-B
    11. 11. now/new C-C14% trust adverts
    12. 12. Everything in business starts with aconversation!Social media is the conversation -therefore, to monetise theconversation/s and/or social mediayou need to have a method of pipingthe intent.This is as individual as you.
    13. 13. intent
    14. 14. intentContext:intentRandom:
    15. 15. pipe theintentand influence thecontent and sentimentListen.
    16. 16. conclusion:Be part of the conversation, it’shappening anyway.Understand intent and how to leverage it.This will allow you to gain traction, add
    17. 17. Q&A
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