Officially, social media is “an umbrella termthat defines the various activities that integratetechnology, social interaction, and the constructionof words, pictures, videos, and audio.”Wikipedia would say: “Businesses also refer to socialmedia as consumer-generated media (CGM). Social mediautilization is believed to be a driving force in defining thecurrent time period as the Attention Age. A commonthread running through all definitions of social media is ablending of technology and social interaction for theco-creation of value.”
Question: Do you want to create value with your efforts? Or do you want to monetise your efforts?Without an answer there can be no ROI
There are 65 billion searches done on Google everymonth! In the last 10 years we have become aninformation hungry society, and itʼs not going away - canyou pipe these searches back to your product or service?
Everything in business starts with aconversation!Social media is the conversation -therefore, to monetise theconversation/s and/or social mediayou need to have a method of pipingthe intent.This is as individual as you.