Billy Riordan Mitsubishi

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SEI Electric Vehicles Conference, April 2009

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Billy Riordan Mitsubishi

  1. 1. iMiEV AND IRELAND’S ELECTRIC VEHICLE FUTURE 1
  2. 2. Introducing iMiEV What’s in a name? 2
  3. 3. Contents 1. Background – Mitsubishi’s Environmental Strategy and EV 2. Introducing iMiEV – Mitsubishi’s first electric vehicle 3. Key Environmental Benefits 4. Trial Programme 5. Key Challenges Appendices: Appendix 1 - Technical Specifications Appendix 2 - Mitsubishi Environmental Strategy 3
  4. 4. 1.1 Background About Us • Mitsubishi Motors Corporation – “MMC”: – Mitsubishi Motors Corporation traces its history back to the 1870s – Key shareholders remain unchanged: • Mitsubishi Heavy Industries, Ltd., Mitsubishi Corporation and The Bank of Tokyo- Mitsubishi Ltd., hold 34% of outstanding common stock • Public and institutional shareholders hold balance • Mitsubishi Motors Ireland: • Acquired by Frank Keane Holdings in 1984 • Wholly owned Irish company • Provide sales and marketing infrastructure for Mitsubishi vehicles in Ireland • MMC and it’s partners have established a leadership position in electric vehicles with commercial production expected to start in 2009. • We are championing the case for Ireland to be a central part of the global trial of Mitsubishi electric vehicles 4
  5. 5. 1.2 Background Mitsubishi Environmental Strategy – 2020 Vision 5
  6. 6. 1.3 Background Mitsubishi Motors Environmental Strategy 6
  7. 7. 1.4 Background Mitsubishi Environmental Strategy – 2020 Vision 1. Reducing Oil Dependence (Energy Security) CNG vehicle Readiness for bio-fuel (Ethanol FFV) FCV Improved diesel performance iMIEV PHEV i MiEV High-efficient transmission Catalyst technologies Weight reduction low-emission vehicles Restricted use of hazardous substances Variable valve engine 3. Sustainable Production 2. Reduce Global Warming 7
  8. 8. 1.5 Background Mitsubishi Electric Vehicle History • The first Mitsubishi Electrical vehicle was built in 1971 • Programme parked due to uneconomic cost at the time and again in 1990s • Research recognised the crucial importance of the battery • Provided important starting point for current programme MINICAB EV MINICA VAN EV Mitsubishi Group’s PR magazine; issued in 1972 8
  9. 9. 1.6 Background Mitsubishi Electric Vehicle History Joint venture Battery Manufacturing Company (Lithium Energy Japan) established in December 2007. Achieved key milestone of getting the battery below 20% of the vehicle weight 9
  10. 10. 2 Introducing iMiEV Mitsubishi’s first production electric car 10
  11. 11. 2.1 Introducing iMiEV A Real Car – Based on the successful iCar Petrol i-Car Electric Version • Petrol i-Car has been a successful petrol car in Japan since Jan 2006. • Vehicle today is the electric prototype of this car – 11 in Europe • iMiEV is the first electric car and is expected to go into commercial production in Japan in September 2009 • Limited production due to capacity constraints • Technology showcase for Mitsubishi – intend to apply to other vehicles 11
  12. 12. 2.2 Introducing iMiEV First Glimpse – iMiEV Sport Air iMiEV Sport Air – concept car to be shown at the Geneva Motor Show in March 2009 12
  13. 13. 2.3 Introducing iMiEV Key Design Features All EV components can be installed under the floor. Engine & Transmission Inverter Charger Motor Lithium-ion Battery Fuel Tank Four adults can be seated Cargo space is same as petrol i 13
  14. 14. 2.4 Introducing iMiEV Real Car – No compromise on performance Small and quiet engine More torque i MiEV Petrol Max.Output 47kW 47kW Max.Torque 180Nm 94Nm Max.Speed 8500rpm 7500rpm Permanent magnet Turbo- Type synchronous charged Sporty character Quicker acceleration Torque Characteristics Acceleration i MiEV (0km/h → 80km/h) 1.5 sec. faster Torque (Nm) i MiEV i petrol i petrol Time Engine Speed (rpm) 14
  15. 15. 2.5 Introducing iMiEV Range and Charging Range is up to 160km Charging Power Charging Two ways of charging – quick and normal supply time time In total 20kWh will be charged into battery Normal charging at any regular plug in Europe Quick Three-phase Approx. 30 charger 200V, 50kW min. (80%) Quick charging developed by Tokyo Electric Power Company (TEPCO) and Mitsubishi. Household 200V (15A) 7 hours(Full) – under development for Europe charger Normal socket Quick charger socket TEPCO Quick charger 15
  16. 16. 2.6 Introducing iMiEV Instrument panel & controls 3 positions for gear lever 1. Drive – car functions as normal 2. Eco mode – limits power output >> limits consumption. Light regenerative braking 3. Brake – Strong regenerative braking – used for downhill driving Power usage Shift Indicator Power 1 reserve 2 3 16
  17. 17. 2.7 Introducing iMiEV Practical Considerations Designed for the urban car environment • Like its petrol equivalent it is not designed for long distance commuting • Range is capped at 160km Short term supply issues • Limited capacity until 2011 • Extreme competition from other countries Cost of initial production vehicle is high for most consumers 17
  18. 18. 3 Environmental Benefit 2008 G8 Summit on Climate Change 18
  19. 19. 3.1 Environmental Benefit Benefits to Ireland of facilitating EV’s • Transport is the fastest rising source of CO2 and GHG emission • Significant financial penalties for Ireland if we miss our targets • Electric vehicles allow us to harness renewable energy efficiently. • Predictable and low cost source of power – Competitive advantage 19
  20. 20. 3.2 Key Environmental Benefits Energy efficiency of Electric Vehicles • Electric Vehicles use energy substantially more efficiently. Well to wheel Well to  Overall Tank to wheel tank 28.5% Charger Batt. Inverter Motor Mechanical EV 42.9% 66,5% 90% 92% 96% 91% 92% HEV 24.8% 82.2% 30.2% (Petrol) 15.8% Diesel 88.6% 17.8% 12.4% Gasoline 82.2% 15.1% *Calculation based on the share of Elec. Power source in Japan 20
  21. 21. 3.3 Key Environmental Benefits CO2 emission • CO2 value of electrical vehicles is officially 0 g/km in Europe • Electricity production does however create CO2 • Given Japanese energy mix, net CO2 reduction is 64%* • Driving 10.000 km per year > 0,73 ton CO2 reduction • Believe that there is at least a similar benefit to Ireland Well to wheel emission ( Japanese 10 15 mode) i MiEV 41 64% reduction i petrol 114 g‐CO2/km *Ref: JHFC Seminar 2005 21
  22. 22. 3.4 Key Environmental Benefits Noise level – outside vehicle • Noise level decrease by 5 dB – When fully accelerating from 50 km/h – A 100% increase of sound volume equals (=) 3dB increase – EV can contribute to lower the sound pollution in big cities in Europe ‐5dB i MiEV i petrol Noise (dB-A) 22
  23. 23. 3.5 Key Environmental Benefits Energy Economy – Petrol vs. Electric Cost per km is 75% cheaper – based on ESB urban night saver residential rate i‐ P etrol i‐ MiE V Usable range (km.) 1 60 km  F uel capacity 35 liter 21 KW H E nergy usage 1 9.2 km/L 7.6 km/KW H Kilometers per year 1 2000 1 2000 E nergy usage 625.0 L/ Y ear 1 575.0 KW H/Y ear 52.1 L/ Month 1 31 L/ Month E nergy costs per unit 1 .00 per Litre 0.0984 per KW H C ost per km 5.21 E urocent/ km 1 .29 E urocent/ km C ost per month 52.1 E uro  1 2.9 E uro  C ost per year 625 E uro 1 55 E uro Difference E UR  470 25% 155 i‐ MIE V 625 i‐ petrol 0 1 00 200 300 400 500 600 700 23
  24. 24. 4 Trial Programme 24
  25. 25. 4.1 Trial Programme Why are we here? • Mitsubishi Motors Corporation have brought 11 prototype vehicles to Europe in preparation for launch. • Delighted to be given the opportunity to participate in this trial. • Intend to show the car’s potential to key stakeholders • Car will be in Ireland for 3 months from April 2009 • Keen to promote the iMiEV in Ireland at an early stage given: • Limited commercial production availability in the short term • Wanted to show policymakers that it is a viable and practical vehicle • Opportunity for Ireland to be a European showcase for EVs • Believe that early adoption of electric vehicles benefits Ireland’s image abroad: • Particularly true for tourism, food and technology sectors • Show our commitment to the knowledge economy • Believe that the Irish consumer is ready for EVs 25
  26. 26. 4.2 Trial Programme Ireland - Right Consumer for Electric Vehicles • Small cars have traditionally dominated the Irish car market • Strong customer financial incentive • Similar to Japan, Ireland is a right hand drive car market • Consumer is already engaged – strong interest in hybrids / bio diesel • Young population – will live with pollution consequences • Accepts a financial cost for environmental protection • Enthusiastic uptake for environmental reforms to date • Majority of the population is urban - short average daily commutes - c20km • Heavy reliance on motor transport • Low level of high rise – strong access to power at the kerb • Climate is relatively stable 26
  27. 27. 4.3 Trial Programme Key Objectives of Irish Trial 27 27
  28. 28. 5. Key Challenges How do we get started? 28
  29. 29. 5.1 Key Challenges Need a fiscal stimulus to roll out EV Government target for electric vehicles – 10% by 2020 Key support for Electric Vehicles to Date • Exemption from VRT • Increased capital allowance • Lowest band for annual road tax Governments need to help close the gap for customers through a financial incentive programme to get the first 250 vehicles on the road Reward early adopters through • Reduction in rate of BIK for EVs • Exemption for electric vehicles from parking charges • Exemption from annual motor tax • Allow EVs to use bus lanes Why do we need a financial stimulus to support migration to EVs? 29
  30. 30. 5.2 Key Challenges Need a fiscal stimulus to roll out EV • Today - High cost/low volume • Expensive battery technology Ownership Cost Fiscal stimulus petrol car Meet EV 10% Target electric vehicle Demand/Volume 30
  31. 31. 5.2 Key Challenges Financially Responsible to Stimulate EV’s • Cost of Stimulus • Reduces Ireland’s carbon penalty • Supports renewable infrastructure • Creates green jobs in Ireland • Improves competitiveness • Cleaner air -> lower health costs 31
  32. 32. 5.3 Key Challenges Creating a supportive climate for EV VEHICLE MANUFACTURERS GOVERNMENT SUPPORT • Vehicle supply • Target setting for EV share • Deliver attractive & finished product • Financial incentives for early adopters • Promote switch to EV by consumers • Promote EV usage benefits • Lead by example in procurement ELECTRICITY PROVIDERS RESEARCH INSTITUTIONS • Infrastructure • Knowledge creation/sharing • Energy supply at attractive rates • Drive technology forward • Billing structure (i.e. battery improvement) • Metering • Define quality standards 32
  33. 33. THANK YOU imiev@mitsubishi-motors.ie 33
  34. 34. Appendix 1: Technical Specifications - Car Overall Length x Width x Height 3395 x 1475 x 1600 mm Curb Weight 1080 kg Seating Capacity 4 Max. Speed 130 km/h Range 160 km Type Permanent magnet synchronous Max. Output 47 kW Motor Max. Torque 180 N m Drive System Rear wheel drive Type Lithium-ion Total Voltage 330 V Battery Total Energy 20 kWh 34
  35. 35. Appendix 1: Technical Specifications – Car 35
  36. 36. Appendix 1: Vehicle Specifications - Battery Battery module of 20KWh can be placed under the floor panel without further modification 88 x Cell 22 Modules 1 x Battery Package 36
  37. 37. Appendix 1: Vehicle Specifications – Driving Range Japan 10-15 mode 160km range 7 air conditioner Average Speed 22.7km/h off 140 Km/h 120 100 EU mode 80 144km range air conditioner 60 4.5 off 40 Average Speed 32.2km/h 20 0 (s) 0 200 400 600 800 1000 1200 0 20 40 60 80 100 120 140 160 2 4 6 8 Driving Range(km) Driving time (hour) Average speed in Dublin is 17km/h 37
  38. 38. Appendix 1: Vehicle Specifications – Underbody lay out Battery Pack Motor 38
  39. 39. Appendix 2: Mitsubishi Environmental Strategy 39
  40. 40. Appendix 2: Mitsubishi Environmental Strategy 40
  41. 41. Appendix 2: Mitsubishi Environmental Strategy 41

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