Job Interview Presentation iProspect

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As part of my interview for role of SEO Analyst for iProspect I had to knock together some onsite recommendations for a miscellaneous website, in this case Innocent Smoothies/Drinks.

The ten minute presentation was an informal overview of onsite SEO recommendations I would make, in order to test my basic SEO knowledge.

I did alright, but was disappointed that I couldn't work a smooth link juice joke into the proceedings...

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Job Interview Presentation iProspect

  1. 1. THE BRIEF “P repare a 10 minute PowerPoint presentation on innocentdrinks.co.uk explaining how the company can try to improve their on page SEO.
  2. 2. MY APPROACH 1. Try and understand the company and the industry it operates within. 2. Brush up on onpage SEO + Google quality guidelines. 3. Go crazy with tools. 4. Interpret the results and make recommendations.
  3. 3. 1. THE CONTEXT • What they actually do? Business model. • Where their products are sold? Online Vs Offline. • What SEO Game do they play? Brand building or “rank „n‟ bank”.
  4. 4. 2. ON PAGE RANKING FACTORS
  5. 5. “The on-page factors surrounding. On-page factors are therefore considered more of a prerequisite for ranking higher in search results pages.”
  6. 6. 3. TOOLS USED Name URL Description http://builtwith.com/ Web technology analyser. Good for getting a “feel” of the sites components. http://www.woorank.com/ Highly popular online site which analyses site for SEO, Social Media, Mobile and Conversions http://nielsbosma.se/projects/seotools/ Excel plugin which provides a wealth of functions for working with SEO and web metrics. https://developers.google.com/speed/page speed/insights/ Actionable pagespeed insights from Google‟s point of view. https://www.pingdom.com/ Performance grader and server request visualiser. http://www.screamingfrog.co.uk/seo-spider/ Desktop program which spiders websites‟ onpage elements from an SEO perspective.
  7. 7. 4.0 RECOMMENDATIONS Five Categories: 1. Pagespeed 2. Mobile 3. Social Media Integration 4. HTML Elements 5. Other
  8. 8. 4.1 PAGESPEED • Leverage browser caching • Combine (Minify) the 7 External Javascipt files • Optimise images further - 17 images above 100kb across website.
  9. 9. 4.2 OPTIMISE FOR MOBILE DEVICES • Create a mobile web strategy; Responsive or @media queries for custom css rules.
  10. 10. 4.3 SOCIAL AND BLOG Google Plus • Add Google+ Button to footer. <div class =“iconbar social”> • Claim Google+ Vanity URL. • Integrate Google+ Authorship. Blog • Write a Blog Post (Last one was 5th October). • More share options per page. • Use a subscriptions service (email) and better commenting.
  11. 11. 4.4 HTML ELEMENTS Page Titles 261 Page Titles…2 have missing…73 duplicate…246 above 70 characters (Maximum Google displays) Meta Descriptions 2 missing…250 duplicate… Meta Kewords 252 duplicates + their existence! Heading 1 + 2 2 missing… 154 h1 unique which appear twice. 202 missing …3 unique h2 which are duplicated 59 times Alt Text 36 images are missing alt text.
  12. 12. 4.5 OTHER • Text/HTML Ratio. 6.53% on homepage. Suggestions 25-70%. • 5 Errors, 2 warnings according to W3C Markup Validator • 9 Underscores in URLs. • Explore Rich Snippets/Microdata opportunities. • Inconsistent home menu; 2 external links and one subdomain.
  13. 13. CONCLUSION • Well designed website • Biggest issues are mobile traffic strategy and top menu links. • No major SEO problems but enough to annoy people like us.
  14. 14. Nick Samuel‟s Blog Nick Samuel Google

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