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Google Analytics 202 - AMA Phoenix
 

Google Analytics 202 - AMA Phoenix

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A presentation on getting the most out of Google Analytics including setup best practices, finding opportunity, using custom reports and much more.

A presentation on getting the most out of Google Analytics including setup best practices, finding opportunity, using custom reports and much more.

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  • Without KPIs, you cannot measure success…ask yourself “Why does your website exist?”
  • Even with the above, it’s still an approximation. Users have several devices, but these will be counted as separate users since cookies do not transfer from device to device…
  • http://blog.kissmetrics.com/awesome-google-analytics/
  • URLs don’t change, so using “URL Destination” goal not possible
  • http://www.eugenoprea.com/14-awesome-features-in-the-new-google-analytics-v5/
  • Source: http://www.smileycat.com/miaow/archives/002851.php
  • Have a framework for your metrics/goals:e.g. Acquisition Metrics – Behavior Metrics – Action Metrics – Advocacy MetricsUnderstand multi-channel funnels & attributionCalculate & assign value to micro-conversionsKnow your average time to purchaseFactor in the life-time value of a customerRemember time-to-purchase – not all sales are one-night stands
  • Acquisition - Behavior - Outcome = how to filter your reports. Too many focus on Acquisition but not what happens during (bounces, time spent on site, etc) and after (sales, tasks completed, etc).

Google Analytics 202 - AMA Phoenix Google Analytics 202 - AMA Phoenix Presentation Transcript