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The Impact of University Museums in 2020
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The Impact of University Museums in 2020

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Presentation to the University Museums Group at the Ashmolean Museum, Oxford

Presentation to the University Museums Group at the Ashmolean Museum, Oxford

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  • 1. What impact willUniversity museums in 2020?have
  • 2. THEY SAID I HAD TO BEPROVOCATIVE(awfully sorry)
  • 3. University Museums as Trophies (in a global education market)
  • 4. The fortunes of University Museums are indivisible from the fortunes of Universities
  • 5. “The traditionaluniversity model is the analogue of the print newspaper…15 years max, you’ve got the transformation.”University Vice-Chancellor
  • 6. “The transmission of knowledge need no longer be tethered to a collegecampus. The technical affordances of cloud-based computing, digitaltextbooks, mobile connectivity, high-quality streaming video, and “just-in- time” information gathering havepushed vast amounts of knowledge to the “placeless” Web.” Pew Internet Research
  • 7. But I think we can be optimistic
  • 8. DEMOCRATISATION OF KNOWLEDGEMARKET COMPETITION 5 KEYDIGITAL TECHNOLOGIES DRIVERS FOR CHANGE INGLOBAL MOBILITY UNIVERSITIESINTEGRATION WITH INDUSTRY Source: Ernst & Young ‘University of the Future’
  • 9. DEMOCRATISATION OF KNOWLEDGEMARKET COMPETITION 5 KEYDIGITAL TECHNOLOGIES DRIVERS FOR CHANGE INGLOBAL MOBILITY UNIVERSITIESINTEGRATION WITH INDUSTRY Source: Ernst & Young ‘University of the Future’
  • 10. DEMOCRATISATION OF KNOWLEDGEMARKET COMPETITION 5 KEYDIGITAL TECHNOLOGIES DRIVERS FOR CHANGE INGLOBAL MOBILITY UNIVERSITIESINTEGRATION WITH INDUSTRY Source: Ernst & Young ‘University of the Future’
  • 11. DEMOCRATISATION OF KNOWLEDGEMARKET COMPETITION 5 KEYDIGITAL TECHNOLOGIES DRIVERS FOR CHANGE INGLOBAL MOBILITY UNIVERSITIESINTEGRATION WITH INDUSTRY Source: Ernst & Young ‘University of the Future’
  • 12. DEMOCRATISATION OF KNOWLEDGEMARKET COMPETITION 5 KEYDIGITAL TECHNOLOGIES DRIVERS FOR CHANGE INGLOBAL MOBILITY UNIVERSITIESINTEGRATION WITH INDUSTRY Source: Ernst & Young ‘University of the Future’
  • 13. DEMOCRATISATION OF KNOWLEDGEMARKET COMPETITION 5 KEYDIGITAL TECHNOLOGIES DRIVERS FOR CHANGE INGLOBAL MOBILITY UNIVERSITIESINTEGRATION WITH INDUSTRY Source: Ernst & Young ‘University of the Future’
  • 14. Universities have to adapt to survive…The impact of University Museums will depend on how,and to what extent, they support this adaptation
  • 15. 3 possible responseSTRATEGIES… FOCUS ON THE STREAMLINED RADICAL NICHE & THE STATUS QUO INNOVATION ELITE
  • 16. SUPPORTING DIMINISHED RESEARCH ACTIVITYA MORE FOCUSSED TEACHING AGENDA UNIVERSITYREDUCTION IN ‘BACK OFFICE’ MUSEUMS & THE STATUS QUOENHANCING THE UNIVERSITY’S BRAND UNIVERSITYENHANCING THE STUDENT/CAMPUS EXPERIENCE
  • 17. ‘TROPHY’ INSTITUTIONSENHANCING GLOBAL COMPETITIVENESS UNIVERSITYVERY RESTRICTED RESEARCH ROLE MUSEUMS & THE ELITE UNIVERSITYA PRESTIGE VENUECOLLECTIONS SUPPORT DIFFERENTIATION/NICHE
  • 18. “There will be 15-20 independent,‘TROPHY’ INSTITUTIONS global brands … the rest will be playing for the silver medal.”ENHANCING GLOBAL COMPETITIVENESS UNIVERSITYVERY RESTRICTED RESEARCH ROLE MUSEUMS & THE ELITE UNIVERSITYA PRESTIGE VENUECOLLECTIONS SUPPORT DIFFERENTIATION/NICHE
  • 19. ‘TROPHY’ INSTITUTIONSENHANCING GLOBAL COMPETITIVENESS UNIVERSITYVERY RESTRICTED RESEARCH ROLE MUSEUMS & THE ELITE UNIVERSITYA PRESTIGE VENUECOLLECTIONS SUPPORT DIFFERENTIATION/NICHE
  • 20. A FUNCTION, NOT A PLACE‘CURATING’ KNOWLEDGE FOR STUDENTS UNIVERSITY MUSEUMS & THEADDING DEPTH/INTEGRITY TO ONLINE RADICALLY INNOVATIVEPUBLIC/PRIVATE PARTNERSHIPS UNIVERSITYMOVING AWAY FROM OBJECT-BASED CULTURE
  • 21. THE RELATIONSHIP WITH YOUR UNIVERSITY IS ASYMBIOSIS(you may not have the luxury of choice)
  • 22. What impact willUniversity museums in 2020?have
  • 23. THANKYOU!Nick Poole, CEOCollections Trustwww.collectionslink.org.uk@NickPoole1