The Impact of University Museums in 2020

What impact willUniversity museums in 2020?have

THEY SAID I HAD TO BEPROVOCATIVE(awfully sorry)

University Museums as Trophies (in a global education market)

The fortunes of University Museums are indivisible from the fortunes of Universities

“The traditionaluniversity model is the analogue of the print newspaper…15 years max, you’ve got the transformation.”University Vice-Chancellor

“The transmission of knowledge need no longer be tethered to a collegecampus. The technical affordances of cloud-based computing, digitaltextbooks, mobile connectivity, high-quality streaming video, and “just-in- time” information gathering havepushed vast amounts of knowledge to the “placeless” Web.” Pew Internet Research

But I think we can be optimistic

DEMOCRATISATION OF KNOWLEDGEMARKET COMPETITION 5 KEYDIGITAL TECHNOLOGIES DRIVERS FOR CHANGE INGLOBAL MOBILITY UNIVERSITIESINTEGRATION WITH INDUSTRY Source: Ernst & Young ‘University of the Future’

Universities have to adapt to survive…The impact of University Museums will depend on how,and to what extent, they support this adaptation

3 possible responseSTRATEGIES… FOCUS ON THE STREAMLINED RADICAL NICHE & THE STATUS QUO INNOVATION ELITE

SUPPORTING DIMINISHED RESEARCH ACTIVITYA MORE FOCUSSED TEACHING AGENDA UNIVERSITYREDUCTION IN ‘BACK OFFICE’ MUSEUMS & THE STATUS QUOENHANCING THE UNIVERSITY’S BRAND UNIVERSITYENHANCING THE STUDENT/CAMPUS EXPERIENCE

‘TROPHY’ INSTITUTIONSENHANCING GLOBAL COMPETITIVENESS UNIVERSITYVERY RESTRICTED RESEARCH ROLE MUSEUMS & THE ELITE UNIVERSITYA PRESTIGE VENUECOLLECTIONS SUPPORT DIFFERENTIATION/NICHE

“There will be 15-20 independent,‘TROPHY’ INSTITUTIONS global brands … the rest will be playing for the silver medal.”ENHANCING GLOBAL COMPETITIVENESS UNIVERSITYVERY RESTRICTED RESEARCH ROLE MUSEUMS & THE ELITE UNIVERSITYA PRESTIGE VENUECOLLECTIONS SUPPORT DIFFERENTIATION/NICHE

‘TROPHY’ INSTITUTIONSENHANCING GLOBAL COMPETITIVENESS UNIVERSITYVERY RESTRICTED RESEARCH ROLE MUSEUMS & THE ELITE UNIVERSITYA PRESTIGE VENUECOLLECTIONS SUPPORT DIFFERENTIATION/NICHE

A FUNCTION, NOT A PLACE‘CURATING’ KNOWLEDGE FOR STUDENTS UNIVERSITY MUSEUMS & THEADDING DEPTH/INTEGRITY TO ONLINE RADICALLY INNOVATIVEPUBLIC/PRIVATE PARTNERSHIPS UNIVERSITYMOVING AWAY FROM OBJECT-BASED CULTURE

THE RELATIONSHIP WITH YOUR UNIVERSITY IS ASYMBIOSIS(you may not have the luxury of choice)

What impact willUniversity museums in 2020?have

THANKYOU!Nick Poole, CEOCollections Trustwww.collectionslink.org.uk@NickPoole1

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The Impact of University Museums in 2020

by Nicholas Poole on Mar 07, 2013

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