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Sharing Collections Online

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Presentation to the UK Museums on the Web 'Strategically Digital' event

Presentation to the UK Museums on the Web 'Strategically Digital' event


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  • 1. Share and Sharealike – The How and Whyof Sharing Collections OnlineNick Poole, CEO, Collections Trust (@NickPoole1)
  • 2. The presentation…
  • 3. That became a research project…
  • 4. That became a book…
  • 5. Initial question:“There are many different ways of opening up collections online foraccess and engagement. Each one costs my museum something.How do I decide which ones to go with?”
  • 6. Access ≠ value
  • 7. Open access ≠ fewer sales
  • 8. Commercial ≠ profit-making
  • 9. Content ≠ metadata
  • 10. ‘Digital’ ≠ an audience
  • 11. Let’s start with:- Audience- Culture- Mission
  • 12. So what are the options?
  • 13. The continuum of use… CONTENT FUN LEARNING OUTREACH A BIT A LOT AGGREGATION RESEARCH COLLECTIONS MANAGEMENT DATA MINING METADATA
  • 14. Content-based experiences…
  • 15. Your own…
  • 16. 3rd party…
  • 17. Metadata-based promotional/finding tools…
  • 18. Your own…
  • 19. 3rd party…
  • 20. Return on Investment• Achieving your cultural mission and/or objectives• Delivering on your public task• Enhancing the status of your museum or gallery• Raising the public profile of the organisation• Establishing new revenue streams• Increased revenue from existing image licensing/commercial activity• Improved balance of commercial revenue against grant-in-aid or other support• Access to new funding streams (such as European funding programmes)• Advocating the importance of collections as a key part of service delivery• Improved case for collections management and/or documentation• Opening up tasks for collaboration and crowdsourcing• Improving the quality and consistency of your collections information
  • 21. http://www.google.com/culturalinstitute
  • 22. Google Cultural InstituteEffort: 4Upside: Exposure through Google User-focussed tools for digital curation Promotes re-use of your existing imagesDownsides: Not focused on sending people/value back to you Google is a business Only takes content around selected themesReturn on Investment: Reputational Levels of usage not knownhttp://g-cultural-institute.appspot.com/signup
  • 23. Google Art ProjectEffort: 6Upside: Exposure through Google Gorgeous gigapixel imagesDownsides: Very selective focus Google is a business It’s a ‘walled garden’ Gigapixel imagesReturn on Investment: Reputational 20m visitors in first 12 months 200k user-created ‘collections’
  • 24. Wikimedia CommonsEffort: 5Upside: Huge potential audience Fits with the cultural mission Promoting open re-useDownsides: Huge potential audience Requires CC0 IrrevocableReturn on Investment: Cultural Audience
  • 25. Commercial Picture LibrariesEffort: 4Upside: Money Exposure Enhanced metadataDownsides: Very selective Out of your hands Retain 25-50% of the licensing feesReturn on Investment: Financial Depends on the collection 500 high-profile works – c. £5k - £12k per annum 2000 mid-range works – c. £5k - £30k per annum
  • 26. Your Own Picture LibraryEffort: 10Upside: Money Politics Access to imagesDownsides: High upfront costs High staff/running costsReturn on Investment: Organisational Picture library revenue supports further digitisation Picture library activities support other functionsV&A Images revenue for 2008-9 was projected at £350,000 (20k images), of which62% was estimated to come from commercial image licensing….
  • 27. EuropeanaEffort: 7Upside: Exposure - huge demand for UK content Political/reputational value Access to future European funding Access to apps, labs, network, expertiseDownsides: Won’t take data directly from your museum Your data is presented alongside everyone else’s Your metadata in their data modelReturn on Investment: Audience 6m searches on Europeana this year (23m records) Potential access to future EU digitisation funding
  • 28. Culture GridEffort: 4Upside: Share it once, deliver it to multiple channels Simplified process for participating in Europeana Easily create collaborative, cross-search projects Apps & widgetsDownsides: Limited direct audience Mapping your dataReturn on Investment: Political 312,149 searches in 2012 Not a public-facing service – primary audiences are museums andacademics
  • 29. BSI PAS 197 BSI PAS 198 ACCREDITATION BENCHMARKSPDF/XML/PRINT GUIDANCE + SCHEMA COMPLIANCE NEW IDEAS (23,000) WORLDWIDE COMMUNITY (7,600)
  • 30. Key messages:How you share your collections online is defined by your audience, your culture, yourvalues and your mission.High-quality images of high-value items, decent SEO and an API will unlock pretty much allof these optionsCommercial activity rarely generates profit, but it can deliver income that can be re-invested in opening up the collection.A very small proportion of your collection is likely to be commercially valuable – be harshwith yourself (or get someone else to be)Sharing high-quality images for open non-commercial use drives value and new businessto commercial image sales.With an open, standards-compliant, well-documented API (& a SPECTRUM-compliantsystem), you can make use of metadata-based promotional tools without having to doadditional work.
  • 31. Please help me build on this research: http://tiny.cc/sharingcollections
  • 32. Nick PooleChief Executive, Collections Trustnick@collectionstrust.org.ukhttp://www.slideshare.net/nickpooletwitter @NickPoole1